Digna Joseph

Experience

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  Fort Worth Chamber of Commerce

  Jan 2013 - May 2013

  Communications & Events Intern

  Write, edit and proof-read communication materials Consult on social media activitiesAssist in the planning and set-up of events

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  Hill & Knowlton Strategies

  Jan 2014 - May 2014

  U.S. Corporate Communications Fellow

  • Created media lists for a number of organization events, announcements, press releases and more• Conducted media analyses of events, announcements and more• Pitched to media on behalf of some of the firm’s clients• Conducted thorough research for a number of organization events, clients, promotions, etc.• Prepared, edited and proof-read a number of communication materials including newsletters, press releases, media summaries and more.• Handled all other administrative duties as assigned Show less

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  We Think Solutions

  Aug 2015 - Dec 2017

  Writer/Editor

  • Create web content for company clients in the form of blog postings• Research relevant topics for web content for company clients• Edit articles/blogs submitted by other writers• Manage workflow for staff of writers

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  Yello Media Group

  Mar 2016 - Nov 2019

  Content Marketing Specialist

  • Create 1-2 free resources each month to drive leads, subscribers, awareness, and/or other important metrics (examples include ebooks, whitepapers, infographics, guides, templates, etc.).• Blog on an ongoing basis to support and promote company offers and to attract site visitors through search, social media, and email subscribers.• Grow our subscriber base by providing them with regular, helpful content that’s aligned with their needs and interests.• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience. Show less

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  YELLO MEDIA GROUP

  Dec 2019 - Apr 2020

  Content Strategist

  • Maintain social content calendar to ensure brand and products have a strong content pipeline that motivates, educates and engages customers and consumers. • Support data-driven marketing initiatives. • Help drive customer and consumer digital understanding. • Assist in tracking and monitoring real-time analytics for all published content. • Monitor social media content for feedback and questions from followers and identifying issues that must be resolved.

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  Coalition Technologies

  Aug 2020 - May 2021

  SEO - Link Builder/Outreach Specialist

  • Ideate and implement strategy to acquire backlinks that positively impacts organic search rankings • Vet and qualify websites to ensure quality links potential • Send outreach emails to bloggers, influences, media personalities via email and social media

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  PR Volt

  May 2021 - Sept 2021

  Campaign Manager

  • Manage client accounts• Report and Interpret campaign results and media coverage• Develop media lists• Write compelling pitches• Generate media outreach ideas for client campaigns

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  Wiley

  Jan 2022 - now

  Marketing Campaign Manager

  • Supervise the execution, monitoring and measurement of marketing campaigns and their success• Ensure campaign implementation follows organizational guidelines • Compile regular reports of campaign performance and results• Improve new campaigns using data and feedback from existing and previous projects