Kruti Shah

Experience

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  The Coca-Cola Company

  May 2002 - Jul 2002

  Internship

  Worked on designing the Signage Strategy for Coca Cola, Mumbai for 2003Assisted teams on specific jobs in the marketing and internal quality audit department

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  Win 94.6

  Apr 2003 - May 2004

  Music Manager

  Managed Music database, music policies and music research for the station. Facilitated weekly call out research on music through Nielsen Programmed RAPA winning program Khanak on the station, hosted by TV celebrity Roshan Abbas

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  Wavemaker

  Sept 2004 - Nov 2008

  Account Manager (Media Planning)

  Provided end-to-end media planning solutions, encompassing strategic direction and implementation for clients across various industry verticals, including consumer electronics, automotive, and governmental sectors. Responsibilities included conducting market analysis and offering ongoing media expertise to clients, while executing media campaigns across 12 MENA markets to achieve marketing objectives. Key Clients managedLand Rover and JaguarSony EricssonVirgin AtlanticBurJumanDubai Chamber of CommerceETA Star Show less

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  Arab Media Group

  Jan 2009 - Oct 2009

  Research & Media Planning Manager

  Research lead for the Viacom group of TV channels - MTV Arabia, and Nickelodeon. Role entailed managing research insights and requirements for Programming as well as Sales teamsIn Oct 2009, the TV units of AMG merged with Dubai TV

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  Dubai Media Incorporated

  Nov 2009 - Jun 2010

  Marketing

  Moved to AMG’s Parent company, DMI which owns the flagship Dubai TV. My role at Dubai TV entailed educating the program team and providing quantitative and qualitative research to enable data driven decision making within the overall programming planning process

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  Star TV Network

  Jun 2010 - Jun 2011

  Manager - Marketing

  Head of the Middle East marketing team for STAR, India's largest TV network. Managed various marketing initiatives across both consumer and trade segments. Responsibilities included creating programming strategies to support sales and maximize revenue, design thinking and managing interactivity on channels through online and SMS platforms, and handling third-party event tie ups

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  Maxus Global

  Jul 2011 - Feb 2013

  Associate Director - Planning

  Responsible for managing regional media investments worth $USD 40 million for a client portfolio comprising of SC Johnson (Mr Muscle, Glade, Pledge) and Retail (Sacoor, Spinneys). Successfully delivered omnichannel campaigns including Traditional and Digtial media across client clusters.Led team of planners on agency's key FMCG and Retail accounts. Key accounts managed include SC Johnson, Sacoor Brothers, Spinneys amongst others

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  Middle East Broadcasting Center

  Jun 2013 - now

  Head of Marketing, MBC4 & MBC Bollywood

  MBC Bollywood• Launched MBC Bollywood for MBC Network. Set out the channel strategy, brand strategy, policies and procedures and implemented the same, responsible for stakeholder management and supervising a team of 25+ people. • Over the past decade, delivered an elevated Indian content experience making MBC Bollywood a household name across the MENA region, achieving a top-five rating in key markets like Saudi Arabia and EgyptNotable Accomplishments:• Delivered high-quality and pro-active insights to key business stakeholders, marketing, social and commercial teams• Established crucial partnerships with Bollywood Studios, Pioneered innovative Arab-Bollywood collaborations increasing brand relevance• Spearheaded digital content management, organically growing the channel's social footprint to 14 million+MBC4 : (2017 - Present)Responsible for MBC4's channel strategy, brand management, research and insights that drive programming decisionsNotable Accomplishments: • Repositioned MBC4 in 2018 through revived strategy, content development, PR, artist collaborations and social media, leading to 30% rise in channel performance• Led the top-down strategy for MBC's tent pole scripted series such as Arous Beirut, Al Helwe wa Murra, Stiletto, and Al Annisa Farah, among others• Instrumental in developing platform-neutral content, within the non-scripted genre with shows like Trending and Beauty Match, which seamlessly engaged audiences across TV, social media, and VOD platformsShahid AVOD Content Team (2020 onwards)Spearheaded the analysis and strategy development for the revival of Shahid AVOD, encompassing a comprehensive overhaul of the product offering, UI, and content strategy. Show less