Krishna Moorthy

Experience

• 

  Vivekananda Institute of Professional Studies

  Jan 1999 - Jan 2000

  Marketing Executive

  • Conducting Seminars in the Schools related to Tamil Nadu Professional Course Entrance Examination.• Handling Spoken English classes.

• 

  Sterling Holiday Resorts Limited

  Jan 2000 - Jan 2004

  Team Leader

  • Awarded All India Best performer award. • Responsible for selling timeshares. • Handled team of 4 members. • Handling online stores in the Resorts. • Motivating team members to achieve the targets.

• 

  Strand Book Stall

  Jan 2005 - Dec 2007

  Senior Sales Executive

  • Responsible for setting up four campus books stores from scratch to launch which includes Infosys (Bangalore, Mysore, Hyderabad) and Wipro –Bangalore. • Attended and represented the Book Fairs at major corporate companies as well as managing Strand Annual Book Fair.• Sales planning & direction, performance management of outlets, Client Management.• Budget management, Policy formulation and implementation.• Training & Development of team.

• 

  Odyssey India Ltd.

  Dec 2007 - Mar 2010

  Regional Category Manager - Books

  • Responsible for setting up 8 outlets entirely from scratch to launch. • Strategy planning for B2B & B2C Sales, Organizing, Directing and Managing the inventory and stock movement of books & gifts, , pricing strategies.• End to end Sales & Marketing campaigns - book launches, road shows, advertising.

• 

  Indiaplaza.com

  Mar 2010 - Dec 2012

  Manager - Sourcing & Merchandising - Books

  • Vendor Development & management; crafted unique offers/deals.• Warehouse set-up and management, inventory management.• Analyzed Neilson Report and decided on the discount part with comparison on the competitors and promoted offerings accordingly.• Analyzing stocks as per age, launching effective marketing strategies.• MIS, Team & performance management of internal team.

• 

  GlobalShiksha.com

  Jan 2013 - Dec 2013

  Category Manager

  • End to end category development and management, new product development.• Collaborated with schools/institutes to expand student base.• Vendor Management, P& L Management.

• 

  Nicetrends

  Jan 2014 - Jan 2015

  Senior Manager – Sales & Marketing

  • Identified and partnered with leading e-commerce platforms to launch the products on their portals.• Ideated and communicated effective offers/promotional campaigns to be launched on the portals.• Worked closely with manufacturers to identify Unique products and promote exclusive offers on digital platforms.• Oversight to pricing for all categories (Bar & party , Fun & Toys , Kitchen , Stationery , Mugs , Clocks , Gadgets , Lifestyle , Organizers , Steam Mops)• Supported end to end Customer service, payment analysis, warehouse co-ordination. Show less

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  Infibeam

  Feb 2015 - Jul 2016

  Senior Manager – Vendor Acquisition & Category Management

  • Identified and explored potential brands/vendors for the lifestyle and Non-Books category.• Led end to end contract negotiations in line with the business objectives.• Working closely with each of the brands to ensure roll-out of unique product deals, timely new launches, and appropriate branding/advertising campaigns.• Ensured minimum 5 new launches and exclusive deals with each brand and arranged necessary supplier agreements in place to drive maximum sales per SKU by implementing on the promotion calendar.• Provided best offers to affiliate channels on daily basis by interacting with marketing teams, to ensure minimum 10% volume. • Accounts receivable management, inventory management to reduce cancellations due to out of stock. Show less

• 

  Zingbi Fashion

  May 2017 - Dec 2019

  Senior Territory Business Manager - Sales & Marketing

  • Strategy planning Sales & Marketing across Karnataka region.• Driving market research to identify women’s fashion designers specialized in customization, , P&L management.• Partnering with Boutiques / Fashion designers for market expansion.• Executing marketing initiatives – exhibitions, fashion discovery platforms, photo-shoots etc.• Collaborating with partners to understand and accelerate growth drivers.• Engaging with cross functional teams to help launch the store on digital platform through app/website.• Identifying and on-boarding partners to supply customized outfits for Zingbi Experience store, handling contract negotiation and finalizing deals.• Executing regular market and trend analysis and recommending improvements and strategies to enter new markets. Show less

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  JM Enterprises

  Jan 2020 - now

  Director
• 

  Fezy Napkins

  Mar 2022 - now

  Director