Derek Ryan

Experience

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  Illinois State University

  Jan 2018 - May 2018

  Marketing and Communications Intern

  Worked on a design team creating promotional materials for both the university and its clients.• Primarily used InDesign, but also utilized Illustrator, Photoshop, Lightroom, and Bridge.• Attended client meetings to discuss concept.• Discussed ideas and routed designs to other team members to review.• Kept in touch with clients via email, and would send proofs and guide them.• Produced multiple formats of designs to accommodate print, LCD displays, and web.

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  Not In Our Town

  Jan 2018 - May 2018

  Freelance Graphic Designer

  Worked collaboratively to design a set of promotional materials which include brochures, posters, postcards, and buttons.

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  Boxless Media

  Aug 2018 - Dec 2018

  Graphic Design Intern

  Worked closely with web developers, video editors, and social media strategists.• Established branding identity with clients that had lack of direction and organization.• Utilized data merge to produce variable layered documents in InDesign ready for production. • Photographed people, products, food, and would post-edit using Lightroom and Photoshop. • Worked closely with web developers, supplied them with mood boards, wire-frames, UI style, icons, visual elements, and web-ready content. • Created campaigns and graphics to use on multiple social media platforms for scheduled posts.• Worked with video editors to create any graphics needed for projects. Show less

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  Techmates Group (TMG.io)

  Dec 2018 - Nov 2024

  Led the design team expansion for a critical project, growing the team from 1 to 7 designers to accelerate design delivery to support the cross-functional teams and enhance UX maturity.• Helped establish KPIs for site experience efforts and socialized the value and impact and ROI of our UX efforts.• Implemented key e-commerce features: D2C, subscriptions, social logins, financing (Affirm), bundling, and enhanced supply chain with 3PL integration and expanded shipping options.• Co-led the end-to-end development of e-commerce websites which directly led to $7 million in yearly revenue via: enhanced login rates, unified global branding, augmented revenue streams, and optimized checkout processes.• Increased website conversion rate by 8% by revising the Product Listing Page with clear discount/promotional messaging and upfront pricing information.• Boosted our clients mobile conversion rate by 13% by streamlining checkout with readily available pricing summaries and visual progress indicators throughout the checkout flow.• Increased login rate by 25% for internal benefits storefront by optimizing landing page, clarifying benefit details, and simplifying account creation.• Held Agile ceremonies (standups, retrospectives, backlog refinement) and facilitated weekly design critiques to foster collaboration and knowledge sharing within the team.• Refined user stories, gathered and analyzed requirements, and defined acceptance criteria, collaborating closely with Product Owners to ensure alignment with product vision. Show less As the sole UX resource for several cross-functional teams, successfully supported the development and enablement of various commerce features in the first two years.• Maximized P & L efforts through the creation of seamless experiences and offerings, resulting in achieving 3X growth YoY in 2019.• Led the development of a shared eCommerce platform for 9+ brand portfolio, enabling home delivery and driving record-breaking online sales, including a first ever $1M Black Friday weekend.• Developed 5 design systems for a large organization with multiple brands, ensuring brand consistency and efficiency across the platform while adhering to existing brand guidelines.• Introduced discovery sprints to improve process before designing a large features. • Provided strategic recommendations to product owners and participated in roadmap sessions and planning meetings with clients to effectively prioritize product backlogs.• Used various research methods for discovery and relied on data to help influence a more mature design process for our client. • Operated in SAFe Agile framework Show less

  • Product Design Lead

    Sept 2020 - Nov 2024

  • Product Designer

    Dec 2018 - Sept 2020