Chloe Francis

Experience

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  Juice PR

  Sept 2008 - Oct 2013

  Public Relations Assistant

  Industry experience included; Fashion, Aesthetic Medicine, Health and Beauty and Technology account. My main responsibilities as the Public Relations Assistant involved:• Supporting the PR Managing Director with implementation of PR and media relations campaigns• Writing, proofing and uploading creative blogs to be shared on all social media platforms• Ensuring all social media platforms are managed and up to date with interesting and engaging content• Organise and manage PR and marketing events• Ensuring all branded materials are well-stocked• Conduct market research and identifying publicity opportunities• Monitor industry news and competitor brands• Assisting with the creation of press releases• Creating, analysing and evaluating all PR coverage• Liaising with press contacts to generate coverage• Generate ideas to pitch to senior staff Show less

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  HSBC

  Nov 2013 - May 2016

  Collections Advisor - Collections Department

  • Communicate & negotiate with customers to resolve overdue accounts• Respond to customer concerns and solve complex queries.• Work as part of a team• Follow procedures and comply with regulations• Treat people with dignity & respect• Focus on meeting customer needs, taking a genuine interest in the customer’s• Solve practical problems, asking questions and collecting information to provide solutions • Communicate professionally and confidently• Build and maintain good relationships with customers over time• Advising customers on financial matters Show less

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  Extra Energy Holding (Cyprus) Ltd

  Jun 2016 - Nov 2018

  Social Media Executive

  • Manage the paid execution and evaluation of social media campaigns for the company across all social channels • Assist the Head Of Social Media to implement social media strategy as well as the Paid performance manager on a daily basis.• Work closely with the wider marketing, product category, to the build the social strategy• Present campaigns, competition ideas etc to increase KPIs and achieve business objectives• Develop and present new ideas/ways to improve social media activity• Create weekly & monthly reports on social media metrics.• Supporting the senior digital team with planning and research• Responding to all customer comments, messages, posts on a variety of social media platforms and online review sites through the Conversocial platform and Trustpilot.• Engaging in Social Media presence through content image and written.• Working closely with the Marketing Team to manage and create media communications. Show less

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  Flatpack Global

  Dec 2018 - Sept 2020

  Digital Account Manager

  • Build long-term relationships with clients • Identify clients wants and needs• Plan and implement digital strategies for clients• Optimize web content in order to improve SEO• Present and train on social media strategies to clients• Analyse the effectiveness of digital campaigns • Create a list of KPIs to track for each client• Prepare and present reports on their progress• Keep up to date with new trends in digital technology

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  Roses Aroma Catering Service

  Nov 2020 - Dec 2022

  Junior Project Manager

  •Maintained a successful track record of delivering catered events within budget and on schedule. Managed multiple events concurrently, ensuring seamless execution and client satisfaction.•Developed detailed event proposals and logistics plans, outlining timelines, staffing requirements, and vendor coordination. This included securing essential equipment rentals, negotiating with vendors, and managing contracts.•Oversaw the logistics and execution of on-site event operations, including food preparation, setup, serving, and breakdown. Ensured staff adherence to health and safety regulations and maintained a high standard of food presentation.•Effectively communicated with clients to understand their needs, preferences, and budgetary constraints. Proactively addressed concerns and delivered exceptional customer service throughout the planning and event lifecycle.•Spearheaded the development and implementation of new client acquisition strategies, resulting in a 3% increase in secured catering contracts. This included market research, lead generation, and proposal presentations.•Contributed to the continuous improvement of internal processes by identifying areas for efficiency and recommending effective solutions. Implemented a new scheduling system that streamlined communication and task management, leading to a 30% reduction in operational delays.•Creating content, including text, posts, videos and images for use on social media •Promoting products, services and content over social media, in a way that is consistent with the Rose's Aroma brand and social media strategy Show less

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  We Are Group

  Sept 2023 - Dec 2023

  Digital Marketing Skills Bootcamp

  Achieved a Merit in Level 3 Digital marketing, I learnt about key aspects of digital marketing such as Search Engine Optimisation, Analytics (Web and Google Analytics), Market Research, and Content Marketing (Canva tool and Photoshop), Competitor Analysis, Social-Media, Conversion Rate Optimisation, Email Marketing in 10 weeks intensive bootcamp that required 15 hours of weekly Zoom meeting with tutor and 180 hours of independent study resulting in Merit grade.• Improved analytical skills, teamwork, and presentation skill by utilising Power BI to visualise the See Think Do Care Marketing Framework, working within a group of 10 to create a go-to market strategy presentation for ASOS. Show less