Sofia Alexandra Lopez

Experience

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  Ayannah

  May 2010 - Sept 2011

  Product Management Associate

  Conceptualized online marketing strategies for Project Wanna Give, a mobile and web donation platform; World Wildlife Foundation (WWF) and the Ninoy and Cory Aquino Foundation (NCAF).

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  SSI Group, Inc. Careers

  Oct 2011 - Oct 2019

  - Manages brand, retail operations, and product planning and control. Reports to the Merchandise Group Manager.- Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.- Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2018 & 2019 in Geneva, Switzerland and did the buying for the brand.- Leads the annual strategic planning sessions for Cartier in the Philippines with Media partner Mediacom in coordination with Cartier Singapore.- In charge of coordinating all photo shoot and press events related to Cartier and ensure all Brand directions are followed. - Lead for a new store opening at Solaire Resort & Casino to open fourth quarter of 2019.- As Point person, organized an exclusive private event for Cartier’s VIP clients in October 2018, at an offsite location in Cebu City, Philippines. Show less Manages brand, retail operations, and product planning and control, while assisting the Merchandise Group Manager.Country liason for Cartier Singapore, the Regional office for the brand in Southeast Asia.• Product Planning o Lead buyer for Cartier Philippines at the Salon de la Haute Horlogerie (SIHH) in 2016 and 2017 in Geneva, Switzerland and did the buying for the brand o Leads the preparation and monitoring of the sales forecasts and purchase budget o Leads the selection and procurement of Cartier merchandise o Manages merchandise, customer relation issues, and overall needs in all three Cartier stores• Construction o Led all construction and maintenance matters in behalf of Cartier Philippines for all key stores in Manila, in coordination with Cartier Singapore, Regional Office o Led the opening of the first Cartier boutique in the Philippines inside Greenbelt 4 (October 2015) o Led the renovation of the Cartier store in Shangri-la mall (November 2016)• Marketing o Leads the annual strategic planning sessions with Media partner Starcom in coordination with Cartier Singapore o Point person for local marketing executions:• Organized the launch event for Cartier’s first divers watch in Cebu 2014. • Organized the press launch event for the latest men’s watch collection of Cartier in 2016.• CRM o Leads ideation and implementation of VIP programs and gifting for loyal Cartier clients Show less

  • Merchandise Manager for CARTIER

    Feb 2018 - Oct 2019

  • Associate Merchandise Manager for Cartier

    Oct 2014 - Jan 2018

  • Merchandising Assistant for Cartier

    Oct 2011 - Sept 2014
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  Shiseido

  Oct 2019 - Feb 2020

  Brand Manager for Laura Mercier Cosmetics

  Leads a team of 3 direct reports to manage the brand and retail operations Reports directly to the General Manager of Prestige Brand Division.• Leads development of brand strategy to drive growth• Leads media strategy and direct-to-consumer activation to drive demand, enhance awareness and visibility• Drives partnerships with retailers, media and all internal and external stakeholders in behalf of Laura Mercier team• Launched strong ecommerce strategy and CRM to grow and recruit customers and encourage loyalty• Highly involved in the sales channel to ensure a strong retail team Show less

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  Lazada

  Oct 2020 - Aug 2023

  Leads the onboarding of priority brands, under the General Merchandise cluster, bringing in their entire assortment on Lazada's LazMall platform and helping them grow in a scalable manner.- Achieved 8% YoY acquisition growth, onboarded over 500+ new sellers and online shops onto the LazMall platform.- Lazada’s lead speaker on “The Future of e-Commerce” to external organizations such as a State Agency (DTI), the Philippine Chambers of Commerce (Japan and Britain) and to Country Embassies (Denmark, Italy and Israel)- Voiced Lazada Philippines local Radio ad in Hiligaynon (local Filipino dialect) for two campaigns, airing in leading Radio stations across the Visayas region of the country. Show less

  • Brand Acquisition Manager - All Categories

    Nov 2022 - Aug 2023

  • Brand Acquisition - General Merchandise

    Oct 2020 - Nov 2022
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  IÉSEG School of Management

  Sept 2023 - now

  Master Post Graduate

  Masters Candidate of International Business and Negotiation- IÉSEG Ambassador, to help promote the University and my Program to future students at IÉSEG.- Recipient of IESEG Merit Scholarship

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  BALENCIAGA

  Sept 2024 - now

  As an E-Commerce Buying Assistant Intern at BALENCIAGA Headquarters, I directly support the E-commerce Buying team in various aspects related to e-Buying and e-VM (visual merchandising) and participated in the achievement of the business goals of the team. • Responsible for overseeing the publishable, in collaboration with the content and e-merchandising teams. • Assist the buying team in monitoring the global e-commerce business and implementing strategic actions. • Provide analytical support to the buying team during showrooms by preparing detailed reports and insights. • Conduct competitor benchmarking and continuously monitor their strategies. Show less

  • E-Commerce Buying

    Mar 2025 - now

  • E-Commerce Buying Assistant

    Sept 2024 - Mar 2025