
Danny Ellis
District Manager

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About me
President at FirstService Residential
Education

The University of Alabama
1982 - 1986 Bachelor of Science – Business Administration Real Estate
Experience

Cardinal Apartment Management
Jan 1986 - Jan 1989District ManagerDirected and oversaw management, finances, leasing, marketing and maintenance for 15 residential properties (over 1100 units) in the metropolitan Atlanta area.

The Russell Corporation
Jan 1989 - Jan 1991Property ManagerResponsible for the leasing and maintenance of commercial office buildings.Managed a 500 unit apartment complex.Assessed structural damage to properties and identified, scheduled and oversaw all capital repairs.

Clayton, Williams & Sherwood, Inc
Jan 1991 - Jan 1994Regional DirectorResponsible for the regional and property management operations including the preparations of business plans and budgets for 10 communities.Responsible for all human resources related matters for the region.Prepared marketing strategies based on in depth analysis of the area housing market.Performed annual property inspections as a consultant for financial institutions.

ROC Communities/Chateau Communities
May 1994 - Apr 1996Regional ManagerResponsible for maximizing profitability of region operations for a New York Stock Exchange Real Estate Investment Trust.Prepared business plans, budgets and marketing strategies for 14 properties.Responsible for community sales program including the purchase, sales and financing of new and preowned homes.Negotiated leases and other property guidelines with resident groups.

Uniprop
Apr 1996 - Jan 2005Director of OperationsResponsible for 2 regional supervisors and 17 communities (over 5100 home sites), including the implementation of management systems (financial and resident control), physical maintenance and design, human resources, marketing, home sales, insurance and risk management and resident relations.Reduced company's overall receivables to 12% of net potential rent revenue.Developed and implemented procedures which resulted in less than 5% growth in expenses each year.Participated in investor relations by meeting with investors and providing information for quarterly newsletters.Lead Computer Posted Receipts (CPR) team, responsible for the development of the on-site computer system, subsequent implementation and training of users.Reduced insurance costs by establishing and managing a safety training program for the entire company.Coordinated the management of water plants and waste water treatment plant facilities.Implement and ensured compliance with various governmental regulatory requirements, as well as negotiated contracts and obtained variances for community projects.Coordinated and conducted regional supervisors' meetings and conference calls and managers' meetings and monthly training calls. Show less

RHP Properties
Jan 2005 - Feb 2006Regional ManagerResponsible for 18 communities in three states (over 4000 home sites and 1350 RV sites). Responsible for budget preparation, recruitment, hiring, and training of new associates, management of physical and economic occupancy as per owner’s standards, initiation of capital projects, employee coaching and counseling, creation and implementation of district/property marketing plans, review of monthly financial and operating statements, implementation of rental pricing strategies to increase operating profit, resident communication, and frequent communication to ownership regarding management and asset condition. Show less

Equity Lifestyle Properties
Mar 2006 - Apr 2008Senior Regional ManagerResponsible for 50 manufactured home communities (over 22,000 home sites) in the state of Florida. Supervised three Regional Managers with direct responsibility for 14 communities including the implementation of management systems (financial and resident control), physical maintenance and design, human resources, marketing, home sales, insurance and risk management and resident relations.Worked with Vice President to develop each community's business plan and ensure that communities were operating in a manner consistent with the plan.Responsible for preparing the annual budgets and reforecast for each community in coordination with the asset management department.Achieved or exceeded budgeted revenues and occupancy goals.Worked with onsite managers to ensure the condition and appearance of the grounds and common area facilities are maintained at a high level of quality, with attention to detail and sensitivity to the impression made on residents, visitors and employees.Worked with community management and staff to ensure Company established accounting policies were followed at the community level.Prepared and approved the annual rent increase proposal worksheet in a timely manner. Ensured that the rent increase letters were mailed in accordance with local and state regulations. Oversaw the preparation of annual market surveys and quarterly updates.Ensured that the delinquencies were at or below the amount specified in the annual Community Business Plan.Responsible for ensuring that all budgeted capital improvements were on time, on budget and at a high level of quality.Coordinated the management of water plants and waste water treatment plant facilities. Show less

Hometown America
Apr 2008 - Mar 2011Regional Vice PresidentResponsible for 9 manufactured homes communities totaling approximately 4,500 home sites with annual revenue of nearly $22 million. Responsible for implementation of management systems (financial and resident control), physical maintenance and design, human resources, marketing, home sales, insurance and risk management and resident relations.Worked with Division President on projects that included the reduction of legal fees for the division, updates to the community rules and regulations and the community prospectus. Established state wide landscaping and road contracts to help reduce cost and gain more services.Responsible for preparing the annual budgets for each community in coordination with the corporate office. Consistently projected budget accuracy of 98%.Prepared and approved the annual rent increases to maximize market rent in accordance with all local and state regulations. Oversaw the preparation of annual market surveys and quarterly updates.Ensured that the managers maintained good resident relations through ongoing communications, responsiveness to complaints and suggestions, promotion of appropriate events and programs and an all-encompassing attitude of courtesy, respect and customer service without unlawful or improper discrimination.Responsible for ensuring that all budgeted capital improvements were completed on time, on budget and at a high level of quality. Managed $1.2 million worth of projects in 2010 and $1.1 million in 2009. Implemented and ensured compliance with various governmental regulatory requirements, such as negotiated contracts and obtained variances for community projects.Responsible for new home construction and used home renovations.Worked with onsite managers to ensure the condition and appearance of the grounds and common area facilities were maintained at a high level of quality, with attention to detail and sensitivity to the impression made on residents, visitors and employees. Show less

RTR Property Management
Jan 2011 - Dec 2011Owner / PresidentRTR Property Management is full service Real Estate Consultant Company specializing in multi-family housing, including land lease manufactured housing. RTR Property Management can prepare custom reports to meet each organization's specific information needs. I offer a full range of consulting services including pre-acquisition market studies and due diligence, operational audits, developing and implementing marketing plans, sales and customer service training programs, and full fee management services. Show less

FirstService Residential Florida
Jan 2012 - nowI provide management, direction, and leadership to ensure the properties are maintained and operated in accordance with Company objectives for a portfolio of 60 Homeowner Assocaitions and Condo Assocaitions. I am certified and licensed by the State of Florida for Community Association Management (CAM). My responsibilities include working closely with Portfolio Managers, on-site Managers, Board of Directors, Vendors, Contractors and Developers to manage and operate Assocaitions, provide high levels of Customer Service, negotiate contracts and facilitate solutions to any concerns at the communities. I successfully manage my team and assocaitions with strong management skills, customer service skills and supervisory skills. Show less
President
Jul 2021 - nowVice President
Oct 2015 - Oct 2021Regional Director
Jan 2012 - Oct 2021
Licenses & Certifications

Community Association Manager - CAM
State of Florida
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