Experience

• 

  Athletes today

  May 2017 - Jul 2017

  Bd in digital marketing

  Associated as an intern for 2 months, looking into Business Development, Data Mining, Customer Service, Branding & PromotionsKey Projects:1. Created corporate profile for Sushila Chanu (Captain of Indian Women Hockey Team) & Avdesh Nagar (16 yr old mid distance runner)2. Worked closely with Indian Super League, I-league football, Pro Kabaddi League, Sports Authority of India for creation of database pertaining to player and teams and performance analytics3. Worked in projects associated with grass root level development in sports, sports marketing and sports sponsorship Show less

• 

  Raoiitacademy (a division of rao edusolutions pvt ltd)

  Mar 2019 - Aug 2019

  Digital marketing executive

  • ORM: Monitoring the ratings on Google and Just Dial Pages for all the Pan India Branches(40 Branches).• Social Media: Promotions on Social Media Pages and monitoring the posts on respective pages.• Content Creation: Active contributions in the videos and creatives for the orientation programs for new students and their respective parents. • Co-ordinating with the digital agency for uploading the posts related to Results and Examinations and providing them with required inputs.• Working closely with the MD & Director with work related to new campaigns and Audio Visuals. Show less

• 

  Sportz interactive

  Oct 2019 - Jun 2023

  •Creating and executing a strong performance marketing strategy & execution plan.• Developing and managing digital prospecting and remarketing campaigns.• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.• Identifying and testing new channels to continue to meet or exceed established critical metrics.• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.• Worked on Social Media Campaigns for Olympics, NBA, Delhi Capitals, SBOTOP, ISL, ThePantProject to name a few. Campaign had different objectives such as Lead Generation, Post Engagements, Website Traffic, Video Views, etc.• Worked on Cross Platform Campaigns (Eg. Cricbuzz, Sportskeeda, Hotstar, Spotify, Airtel Music, etc) for Delhi Capitals, ISL, ThePantProject, etc. Show less • Collaborate with Web, Multimedia or Art Design staffs to create multimedia websites that conform to brand and company visual format.• Optimize Website exposure by analyzing search engine patterns to direct inline placements of keywords or other contents.• Conduct market research analysis to identify new trends, market opportunities or competitor performance.• Participate in the development of Online marketing strategy.• Define product requirements based on market research analysis in collaboration with design and engineering staff.• Keep abreast of the emerging Web technologies, team building practices, attending meetings and workshops.etc.• Working on SEO Meta tags for Yahoo! Cricket, Indian Premiere Leagues Such as Mumbai Indians, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders; ISL, Pro Kabaddi, SportsAdda, Etc.• Working on Structured data for Yahoo! Cricket, Indian Premiere Leagues Such as Mumbai Indians, Delhi Capitals, Kings XI Punjab, Kolkata Knight Riders; ISL, Pro Kabaddi, SportsAdda, Etc.• Creating SEO Audit Reports for the clients and get the errors rectified from the development team. Show less

  • Associate - Performance Marketing

    Jul 2022 - Jun 2023

  • Junior Associate - Performance Marketing

    Apr 2021 - Jul 2022

  • Jr. Associate - SEO

    Oct 2019 - Mar 2021
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  Adfactors pr

  Jun 2023 - now

  Assistant manager - performance marketing

  • Planning and Execution of Digital Media Spends across categories such as Pharma & Healthcare, Sustainability, Real Estate and Many more.• First Point of Contact for all Client Interactions across all brands.• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.• Identifying and testing new channels to continue to meet or exceed established critical metrics.• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.• Collaborate with Web, Multimedia or Art Design staffs to create multimedia websites that conform to brand and company visual format.• Optimize Website exposure by analyzing search engine patterns to direct inline placements of keywords or other contents.• Brands: Indus Towers(Bharti Airtel), Advanced Urology Mumbai, Ramky Estate and Farms, Tata Medical and Diagnostics, Ramky Enviro Engineers(RE Sustainablity). Show less