Taylor Mansinne

Experience

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  The ALS Association Indiana Chapter

  May 2015 - Jul 2015

  Graphic Design / Public Relations Intern

  - Designed, researched and implemented a new nutrition guide for ALS patients.- Gained real world experience in public relations best practices.- Fundraising events photographer.

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  Butler University Summer Fusion

  May 2015 - Jun 2016

  - Organized and lead focus groups with community members to discuss the vision and needs of the relationship between the community and 16 Tech Innovation District.- Interviewed community leaders to understand the needs of the community. - Developed community feedback into themes and recommendations into actionable steps for the 16 Tech District to take to strengthen relations with the community. - Worked with Butler University Summer Fusion Director to deliver a proposal of how to best allocate funds. Show less - Developed social media strategy and editorial calendar while executing the day-to-day social strategy across various platforms.- Track and analyze engagement in order to optimize performance and growth of social presence. - Design promotional materials for in-person/virtual events by collaborating with stakeholders.- Participated in the Student Advisory Board, and provided insight to Internship and Career Services about future programming.- Conducted mock interviews with students and provided feedback on resumes. Show less

  • Community Outreach Project Intern

    May 2016 - Jun 2016

  • Marketing Assistant

    Aug 2015 - May 2016

  • Graphic Design Consultant

    May 2015 - Apr 2016
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  Interactive Intelligence

  Jun 2016 - Aug 2016

  Email and Marketing Automation Intern

  - Utilized Eloqua to develop, manage and optimize email campaigns- Worked in a cross-functional team that includes Data, Creative, Strategy, Paid Media and Project Management. - Developed skills to learn HTML and CSS

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  Genesys | Interactive Intelligence

  Aug 2016 - Dec 2016

  Email Production Specialist

  - Utilized Eloqua to develop, manage and optimize email campaigns including nurture- Managed development of A/B test strategies to maximize effectiveness and deliverability- Managed email performance analytics

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  Genesys

  Dec 2016 - Feb 2022

  - Monitored and analyzed site performance using a range of SEO tools (SEMrush, Screaming Frog, Google Analytics, Google Search Console, and Excel)- Conducted keyword research, including gap analysis, topic research and on-page SEO optimization - Performed technical audits- Onboarded and scaled the use of PathFactory (content personalization platform) globally for marketing and sales teams- Designed, built and published web pages across Genesys.com through multiple brand redesigns in 23 languages. Show less - Utilized Marketo to develop, manage and optimize email campaigns including nurtures- Continuously made improvements to overall email strategy to increase email deliverability- Maintained email performance analytics and delivered insights and recommendations to various stakeholders to improve performance. - Led project to rebuild email preference center and introduced new functionality in the wake of GDPR and CCPA.- Managed training and on-boarding of new team members across various departments in regards to email best practices, Marketo, and Salesforce. Show less

  • Senior Global Digital Engagement Specialist

    Apr 2021 - Feb 2022

  • Global Digital Engagement Specialist

    Jul 2019 - Apr 2021

  • Global Marketing Automation Specialist

    Dec 2016 - Jul 2019
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  Forbes

  Feb 2022 - now

  • Product Manager, ForbesOne

    Jun 2023 - now

  • Product Manager, Content Optimization

    Jan 2023 - Jun 2023

  • Associate Product Manager, Data Enablement and Product Analytics

    Feb 2022 - Dec 2022