Taylor Mansinne

Taylor Mansinne

Graphic Design / Public Relations Intern

Followers of Taylor Mansinne558 followers
location of Taylor MansinneIndianapolis, Indiana, United States

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  • Timeline

  • About me

    AI & ML Product Management

  • Education

    • Udemy Academy

      2018 - 2019
      Web Development
    • Butler University

      2012 - 2016
      Bachelor of Arts (B.A.)
  • Experience

    • The ALS Association Indiana Chapter

      May 2015 - Jul 2015
      Graphic Design / Public Relations Intern

      - Designed, researched and implemented a new nutrition guide for ALS patients.- Gained real world experience in public relations best practices.- Fundraising events photographer.

    • Butler University Summer Fusion

      May 2015 - Jun 2016

      - Organized and lead focus groups with community members to discuss the vision and needs of the relationship between the community and 16 Tech Innovation District.- Interviewed community leaders to understand the needs of the community. - Developed community feedback into themes and recommendations into actionable steps for the 16 Tech District to take to strengthen relations with the community. - Worked with Butler University Summer Fusion Director to deliver a proposal of how to best allocate funds. Show less - Developed social media strategy and editorial calendar while executing the day-to-day social strategy across various platforms.- Track and analyze engagement in order to optimize performance and growth of social presence. - Design promotional materials for in-person/virtual events by collaborating with stakeholders.- Participated in the Student Advisory Board, and provided insight to Internship and Career Services about future programming.- Conducted mock interviews with students and provided feedback on resumes. Show less

      • Community Outreach Project Intern

        May 2016 - Jun 2016
      • Marketing Assistant

        Aug 2015 - May 2016
      • Graphic Design Consultant

        May 2015 - Apr 2016
    • Interactive Intelligence

      Jun 2016 - Aug 2016
      Email and Marketing Automation Intern

      - Utilized Eloqua to develop, manage and optimize email campaigns- Worked in a cross-functional team that includes Data, Creative, Strategy, Paid Media and Project Management. - Developed skills to learn HTML and CSS

    • Genesys | Interactive Intelligence

      Aug 2016 - Dec 2016
      Email Production Specialist

      - Utilized Eloqua to develop, manage and optimize email campaigns including nurture- Managed development of A/B test strategies to maximize effectiveness and deliverability- Managed email performance analytics

    • Genesys

      Dec 2016 - Feb 2022

      - Monitored and analyzed site performance using a range of SEO tools (SEMrush, Screaming Frog, Google Analytics, Google Search Console, and Excel)- Conducted keyword research, including gap analysis, topic research and on-page SEO optimization - Performed technical audits- Onboarded and scaled the use of PathFactory (content personalization platform) globally for marketing and sales teams- Designed, built and published web pages across Genesys.com through multiple brand redesigns in 23 languages. Show less - Utilized Marketo to develop, manage and optimize email campaigns including nurtures- Continuously made improvements to overall email strategy to increase email deliverability- Maintained email performance analytics and delivered insights and recommendations to various stakeholders to improve performance. - Led project to rebuild email preference center and introduced new functionality in the wake of GDPR and CCPA.- Managed training and on-boarding of new team members across various departments in regards to email best practices, Marketo, and Salesforce. Show less

      • Senior Global Digital Engagement Specialist

        Apr 2021 - Feb 2022
      • Global Digital Engagement Specialist

        Jul 2019 - Apr 2021
      • Global Marketing Automation Specialist

        Dec 2016 - Jul 2019
    • Forbes

      Feb 2022 - now
      • Product Manager, ForbesOne

        Jun 2023 - now
      • Product Manager, Content Optimization

        Jan 2023 - Jun 2023
      • Associate Product Manager, Data Enablement and Product Analytics

        Feb 2022 - Dec 2022
  • Licenses & Certifications

  • Volunteer Experience

    • Volunteer Staff

      Issued by The Indianapolis Public Library on Aug 2021
      The Indianapolis Public LibraryAssociated with Taylor Mansinne