Marina Troianova

Experience

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  Palladiumlab

  Apr 2019 - Feb 2022

  Head of SEO&ASO department

  Head of SEO & ASO: Led a team of 16 specialists (SEO, copywriters, outreach). Managed workloads, ensured KPI achievement, handled client interactions, and coordinated with design, development, and advertising teams.Website Promotion: Specialized in Yandex and Google SEO for online stores, services, and info-businesses. Used white-hat methods only. Developed and implemented SEO strategies, including keyword research, competitor analysis, site structure optimization, and technical audits. Focused on UI/UX optimization and link building. Wrote technical specs for copywriters, designers, and developers.Key Achievements:- Increased organic traffic from 2,500 to 12,000 users/month in 3 months.- Ranked a new site in the TOP 10 within a month, bypassing Google's "Sandbox."- Achieved TOP-3 Yandex rankings for 3 competing sites simultaneously.- Ranked a Russian domain in Google France & USA TOP-10 without gray-hat tactics. Show less

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  Фриланс

  Sept 2019 - now

  Senior ASO manager

  - App promotion strategy: Develop and implement strategies for app visibility and growth across Google Play and App Store.- Semantic core, meta tags: Research keywords and optimize stores with multi-language meta tags.- Store management & creatives: Regular updates and management of stores with optimized creatives.- A/B testing: Conduct tests to boost conversions and app rankings.- Technical specs: Create briefs for copywriters, designers, and localization teams.- ASO tools: Use Appfollow, Sensor Tower, and others to track app performance and trends.- Competitor analysis: Monitor competitors, keyword performance, and ranking factors.- Traffic & visibility: Enhance conversion rates, optimize app visibility, and analyze incentivized traffic effectiveness.- In-app purchases/events: Manage and analyze in-app events, purchases, featuring.- Marketing analysis: Evaluate traffic sources and develop strategies for consistent visual appeal across channels.- Team leadership: Lead, delegate tasks, implement workflows, and evaluate team performance.- Reporting: Prepare monthly reports with insights and recommendations.- Languages: English (B1), Spanish (A1). Show less