Marisa Kitchen

Experience

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  San Antonio Hispanic Chamber of Commerce

  Oct 2003 - Oct 2006

  Vice President of Communications

  Hired while in college as a Communications Intern and was promoted throughout my tenure-- Launched a new logo and logo guidelines -- Generated press releases and media alerts-- Conducted media pitches and press conferences -- Illustrated new website design-- Published weekly member newsletter, annual membership directory and industry award entry packets -- Managed interns, printers, vendors and communications executive committee-- Participated on boards for District 5 Open for Business, National Association for Latino Arts & Culture, and Friends of Milam Park Show less

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  San Antonio Express-News

  Oct 2006 - Nov 2009

  Project Manager

  -- Managed ad agency, creative designers, marketing coordinator and 22 members of a street team -- Implemented a full 12 month marketing campaign to launch a new weekly publication-- Planned quarterly job fairs for on average 40 hiring companies and 1,500 job seekers -- Lead project manager for the San Antonio Regional Spelling Bee, Conexion Hottest Latina and Latino contests and the San Antonio Wine Competition -- Managed event timelines and budgets-- Negotiate Marketing Department trade agreements-- Created presentations on Event profit and loss statements Show less

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  Brake Check

  Dec 2009 - Mar 2015

  -- Identified a new television advertising concept for the company that moved them from a 10+ year flight schedule plan to annual news integration sponsorship -- Negotiated, purchased and reconciled a $1.3M annual television media buy-- Arranged pre-roll video online ad buys and banner ad placements-- Works with agency to traffic television spots-- Negotiated, purchased and reconciled quarterly outdoor boards, shared mail, direct mail and three week radio campaigns with live location remotes-- Prepares recommendation decks to the Executive leadership team and creates overview strategy to retail location store management-- Presents television schedule posts and oversaw under delivery schedules -- Established Facebook advertising plan and budget-- Increased Brake Check Facebook page post views from 5,000 to 102,000 in 12 months-- Increased Brake Check Facebook page likes 198% in 10 periods-- Evaluated San Antonio Spurs and San Antonio Stock Show & Rodeo sponsorship Show less -- Developed FAQs for company website and updates content frequently for SEO page ranking-- Key contributor on the redesign of retail point of sale materials (location posters, brochures, receipt envelopes, business cards and window clings) and the first ever customer reward program -- Applies the customer service lifecycle (discover, explore, buy and engage) to map out all marketing strategies -- Illustrates copy for customer communication pieces and employee communication pieces-- Manages creative designer, marketing coordinator and printers-- Establishes timelines and prioritizes workloads for marketing coordinator-- Established retail location branding guidelines-- Arranged radio remotes and Chamber of Commerce ribbon cuttings for store grand openings-- Use HootSuite and Sprout to schedule relevant Facebook and Twitter posts and track fan engagement -- Monitors and interacts in brand conversations from customer that take place on social media platforms-- Planned SalesForce e-communications to customers-- Generated press releases and media alerts-- Complies monthly key performance indicator reports for the Executive team and social media reports to retail store management Show less

  • Media Planner/Buyer

    Dec 2011 - Mar 2015

  • Marketing Manager

    Dec 2009 - Mar 2015
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  Moroch

  Mar 2015 - Nov 2017

  Sr. Communications Specialist

  - Managed an average of 80 media and community relation programs a year with a $250,000 budget and through building relationships with local business partners, media and influencers- Wrote press releases, media alerts, pitches and client speaking scripts for company events and product launches that generated 28% more media coverage while managing crisis communications for my client - Led a public relations committee comprised of stakeholders and business partners while influencing their decisions through PowerPoint presentations that included past results and strategic recommendations- Completed publicity tracking reports for client and monitored relevant news articles involving the competitors, suppliers or industry news- Researched and wrote monthly social media calendars for Facebook and Twitter that included campaigns, contests, customer feedback and built relationships with 3rd party influencers to increase engagements- Presented quarterly social media reports to client that covered competitive listening, paid/organic campaigns, reach and engagement Show less

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  Trinity University

  Jan 2018 - now

  • Project Manager

    Aug 2022 - now

  • Partnership Manager & Strategist

    Jan 2018 - Sept 2022