Vanessa Lam

Experience

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  JOYCE Boutique Ltd

  Jun 2013 - Aug 2013

  PR and Marketing Intern

  - Participated in planning and execution of press events, fashion shows and product launches; coordinated helpers, models, and photographers - Contributed to online marketing platforms such as website and social media sites, mainly in content writing and updating- Prepared press releases, press materials and handled advertisement placements- Administrative support such as managing the CRM system and handling customer enquiries

• 

  French Chamber of Commerce and Industry in Hong Kong

  Jan 2014 - Jun 2014

  Intern

  - Administrative support in the recruitment team- Helped pitch and secure participation for the first career fair with a university partner

• 

  DFS Group Limited

  Jul 2014 - Aug 2019

  - Part of leadership team driving the spirits category strategy, specializing in Whiskies. Responsible for driving sales, profitability and marketing mix in collaboration with internal teams­(Coverage: South-East Asia, USA, India, Middle-East and Hong Kong Travel Retail markets)- Negotiations with global brands partners- Curating whisky assortment with boutique brands, independent bottlers, and creating an exclusive range of single casks, to attract new customer segments- Refine proprietary The Whiskey House concept to increase market awareness and client engagement(Team Award: Icons of Whisky Global Travel Retailer of the Year 2019)- Co-developed 360 marketing campaigns for brand relaunch as well as category wide festival- Team Lead: Reporting and Product Information Management systems improvement and migration Show less

  • Senior Assistant Merchandise Manager, Spirits

    Sept 2017 - Aug 2019

  • Assistant Merchandising Manager, Spirits

    Jan 2016 - Sept 2017

  • Management Trainee

    Jul 2014 - Dec 2015
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  William Grant & Sons

  Sept 2019 - now

  - P&L accountability: delivering sales and brand objectives through joint business planning with key customers, budget management, allocation management and A&P prioritization­(Coverage: GTR Hong Kong, Macau, Japan, and partially Hainan, China)- Commercial lead in global account negotiations- Driving brand category leadership through share of space and brand visibility analysis and negotiations in highly competitive Hong Kong, Hainan markets - Managed retail visibility projects across diverse markets as part of organization’s luxury agenda- Process improvement Lead: Net Revenue Management, Marketing ROI process, regional marketing assets and training content consolidation- Client Engagement: co-developed with regional marketing team an elevated whisky engagement dinner event for retailer’s Very-Important-Clients in HK, and supported its roll-out in select Greater China markets Show less

  • Sales Capability & Operations Manager, China

    Dec 2023 - now

  • Program Manager, Global Commercial

    Mar 2022 - Dec 2023

  • Regional Manager GTR

    Sept 2019 - Mar 2022