John Luther

Experience

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  Navico Group

  Mar 1995 - Jan 2007

  International Sales

  •Responsible for direct B2B sales of company's products in all active countries and territories outside the U.S to its existing and prospective international customers and secured profitable sales revenue for the company. •Built strategic partnerships with customers through correspondence, visits, telephone contact and meetings•Monitored and evaluated export sales performance; evaluated sales data related to competitive product lines in foreign sales regions. •Initiated and assisted in quotation development.•Assisted territory representatives in sales efforts, generated sales quotas, and evaluated representatives’ performance.•Conceived and implemented pricing strategies, discounts, and sales promotions. Conducted and presented appropriate research to support recommendations.•Provided research on competitive threats, market opportunities, and customer needs to engineering, sales, and marketing departments. •Supported the day to day tactical activities of key international distributors.•Prepared sales forecasts. Maintained and presented performance reports.•Traveled as required to international events•Provided general support and collaboration as required. Show less

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  Johnson Outdoors

  Mar 2007 - Sept 2015

  Senior Product Manager

  Managed the total product and accessory line for company's multiple brands of consumer electronics, responsibilities included development of product requirements and value proposition, pricing strategy, product time line and roadmap, competitive analysis, direction of cross functional teams as well as working directly with sales & marketing organization to drive market share growth, forecasting initial sales volumes and coordinating product launches, overseeing catalog creation, writing and approving of marketing copy, producing sales programs, coordinating and attending multiple annual trade and consumer shows, conducting training seminars, prepare marketing presentations for internal as well as external (trade and consumer) audiences, assisted with copy and creation for product marketing videos. Show less

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  Seawide

  Dec 2016 - Sept 2017

  Product Manager-Contractor

  Contract Product Management Services