Olga Demina

Olga Demina

Organizing Committee Member

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  • Timeline

  • About me

    Music BizDev | Bond between Russia & Asia

  • Education

    • Государственный Университет Управления (ГУУ)

      2002 - 2008
      Специалист Менеджер организации НГК
  • Experience

    • J-Fest

      Apr 2010 - Dec 2012
      Organizing Committee Member

      -organization of the event-make content-search for partners-promotion in social networks

    • Mobis Parts CIS

      Apr 2012 - Mar 2014
      Office Manager, Finance Specialist
    • Flowers Blossom in the Space ( concert agency, label)

      Nov 2013 - May 2014
      Event-manager, SMM-manager, PR Assistant

      - Planned, coordinated and executed events; - Developed effective social networking, radio, and print ad campaigns to promote event ; - Prepared promotional materials of events; - Coordinate schedule of events in new venue & regions; - Developed social media marketing strategy; - Negotiated and managed contracts with sub-contractors and vendors; - Drafted information letters for media; - Supported musicians: coordinate schedule, transportation, accommodations; - Worked with event sponsors.-Managed content in social media pages. Show less

    • Colisium International Music Conference

      Jan 2014 - Jan 2014
      Redactor
    • Insimple

      Jul 2014 - Aug 2014
      Executive

      - Drafted contracts with clients & outside vendors;-Built credibility, establish rapport, and maintain communication with partners;-Coordinated schedule of education programs while working to ensure the ultimate success ;- Modified the program to enhance effectiveness toward the business result;- Developed new strategy to spread courses into regions;-Managed strong relationships with partners & clients;-Maintained a calendar of events & networking;-Managed content in social media pages. Show less

    • Admify

      Feb 2015 - Feb 2016
      New Business Manager

      Admify — первая компания в Восточной Европе, которая предоставляет SaaS платформудля проведения социальных реферальных программ, и позволяет превратить существующих клиентов в «социальных адвокатов» с помощью нового ценного канала маркетинга, основанного на силе сарафанного радио. Admify позволяет достичь измеримых результатов для реферальных программ, промо-акций и предоставляет надежную социальную аналитику.Вместе с Admify компании увеличивают интернет-продажи, получая новых ценных клиентов через социальных адвокатов, увеличивают трафик, осведомленность и достигают глубокого инсайта в поведении своих клиентов. Show less

    • HS Ad

      Jul 2016 - Dec 2016
      Account Specialist

      Participation in development of new promotions and advertisement’s strategies. Preparation of commercial offers and presentations. Organisation of cross promo-activities on webpages and socialnetworks in cooperation with BTL department. Special projects supervision - «Cook as the Chief» in coperation with «Food I love you» program and promo-project «High Technologies for life» to support new produc line «Styler» and «Twin Wash» together with «Moscow Fashion Week».Project leading on the web site of LG «What people say about LG technologies», and «Why Inverter» in cooperation with web-quiz «Mozgva» Show less

    • Progression Group

      Oct 2017 - Nov 2018
      Client Account Manager

      Unilever’s Projects leading, team leading, estimates protection and security, projects planning, and time-management, preparation of weekly reports, and holding presentations, monitoring and leading of brands‘ social networks.

    • CJ CGV

      Dec 2018 - Aug 2020
      Consumer Marketing Manager

      Developing a strategy for opening a new South Korean cinema chain in MoscowConducting promotional campaigns with partnersLaunching a website and developing a content plan for the company's social pagesConducting marketing training for cinema staffDeveloping a commercial offer for advertisersManaging partnership events and sweepstakesParticipation in the operational activities of cinemasAnalytics and data collectionJointly compiling a release schedule with the program directorSpearheaded cross-functional projects, delivering measurable results. Implemented innovative solutions, enhancing operational efficiency and driving substantial cost savings Show less

    • JG Agency

      Sept 2020 - now
      Head of Music Special Projects Department

      Comprehensive development of a promotional strategy for music projects in the South Korean directionImplementation of a special project to promote the American release of a k-pop group. Partnership promotion of the album together with VK Music, launch of a chat bot, news feed. Holding a competition with a chain of restaurantsOpening and maintaining the first official communities of artists in VK PlatformPromotion of festival projects, seeding in social networks, partnership ticket draws Show less

    • Universal Management Distribution (Universal Music)

      Oct 2020 - Dec 2022
      Label Manager

      Evaluating and selecting high-potential projects for the labelManaging end-to-end communication and contract negotiations with artists, from master pack submission to content distributionResolving technical issues related to releases to ensure seamless operationsPreparing and delivering royalty reports to artists and stakeholdersPresenting and promoting releases to key music platforms

    • VK Records

      Jan 2023 - now
      Music Distribution and Digital Service Management

      Managing the full cycle of content shipment to streaming platforms: collecting and checking materials, communicating with artist managers, shipping releases through distributors' accounts, promptly resolving all non-standard requests for shipment, consulting colleagues on all technical issues of content shipmentConcluding new partnership agreements to expand the territory and content monetization opportunities. Conducting negotiations, concluding an agreement with an Asian aggregator. Visiting an international partner conference as a special guest in ShanghaiCataloging, maintaining statistical informationDeveloping and testing work with the release catalog in the 1C systemTesting and collecting feedback on optimizing and finalizing distributors' personal accountsLed cross-functional teams to deliver projects on time and within budget. Streamlined processes, resulting in substantial cost savings and improved efficiency. Show less

  • Licenses & Certifications

    • EdX Honor Code Certificate for Introduction to the Music Business

      EdX
      View certificate certificate