Paul Natta

Experience

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  RPA

  Oct 2006 - May 2013

  • Executed media campaigns for Broadcast TV, Cable TV, Web & Radio.• Managed a million dollar media buying account for 4 years in a top 25 market.• Utilized strong negotiations and professional relationships to achieved clients broadcast media goals within budget, CPP goals and guidelines.• Maintained all active media buys including revisions, make goods, invoice reconciliation, weekly post monitoring for LPM and metered markets.• Completed post buy analysis report for all clients and monitored all owed under delivery weight.• Executed sponsorship opportunities with broadcast stations including development, evaluation, maintenance and post analysis.• Conceived, wrote copy, edited spots and produced campaign elements for local clients. Show less

  • Media Buyer

    Oct 2008 - May 2013

  • Media Buyer Assistant

    Oct 2006 - Oct 2008
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  Sq1

  Oct 2013 - May 2020

  • AVP, Traditional Media

    Jul 2017 - May 2020

  • Media Director

    Oct 2013 - Jul 2017
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  Ansira

  Oct 2015 - May 2020

  • Established and developed the traditional media department • Set department operations, processes and workflows • Established media planning and buying guidelines, reporting standards and • Managed department budget including revenue, tools, salaries and expenses• Managed a team of twelve media buyers and planners (local and remote)• Oversaw all client media campaigns from inception to final report• Developed media mix testing method (control & expose) to determine media channels impact on sales and optimum mix for future campaigns • Increasing sales average period sales by 3-4% and promo item volume by 5% for QSR client• Managed media billings of over $28 million annually• Pitched new business earning 10 new clients• Developed and executed national program sponsorship including product placements, media schedules, digital, print and events• Managed franchisee co-ops local marketing for over 85 clients• Developed client and market research reports to identify revenue growth opportunities • Subject Matter Expert for traditional media• Development team for Local Media Activation product• Lead operational improvement workshops (Kaizen) focused on identifying waste in process flow, establishing benchmarks, reporting systems and tolerance violations notifications • Improved invoices reconciliation and payment process by 80%, reducing total touch time by 3.5 hours on average• Mentored and developed staff of all levels in their careers• Lead office meetings, culture committee and office event planning Show less

  • AVP, Traditional Media

    Jul 2017 - May 2020

  • Media Director

    Oct 2015 - Jul 2017
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  RocketSauce Media Labs

  Jun 2020 - now

  Vice President Operations

  RocketSauce Media Labs is built to offer companies a great experience working with their advertising agency. Our goal is to make your media planning and campaigns simple, clear and easy to understand, reaching your customers where they are and getting them to take actions that align with your business goals.We provide market research, campaign strategy, media planning, buying, reporting and analytics. We focus on both Traditional and Digital media channels - Social, SEO, Video, Audio, Display and Web Development. We collaborate with best-in-class partners to give you a full service capability and we collaborate well with your internal teams and partners. Show less