
Timeline
About me
Digital Product Manager | 10+ Yrs in Multifinance | Digital Lending
Education

Universitas pendidikan indonesia
2010 - 2014Bachelor's degree economic, business administration and management, general
Sman 11 bandung
2007 - 2010Social
Smpn 11 bandung
2004 - 2007
Experience

Sekretariat daerah provinsi jawa barat
Sept 2013 - Nov 2013Student internship
Pt. kb finansia multi finance
Jan 2015 - nowLead the end-to-end strategy, development, and optimization of digital lending and payment products to support business growth. Focused on enabling the company to achieve profitability, operational efficiency, and competitive advantage through digital product innovation and execution.Key Responsibilities:* Define product vision, strategy, and roadmap aligned with business goals, market needs, and regulatory expectations* Conduct market, customer, financial, and competitive analysis to guide product direction* Drive digital initiatives that improve unit economics, cost efficiency, and revenue performance* Collaborate with IT, risk, compliance, legal, operations, and external partners to deliver scalable solutions* Lead product lifecycle—from discovery, solution design, development, testing, go-live, to continuous enhancement* Monitor product KPIs (conversion, cost-to-serve, revenue impact, operational SLA) and propose data-driven improvements* Ensure product governance, risk control, and compliance with OJK and internal policies* Present insights, strategic recommendations, and business impacts to senior management Show less Responsible for managing and prioritizing the product backlog, writing user stories, and aligning requirements with stakeholders across business, IT, risk, and compliance. Collaborate closely with Scrum teams to execute sprints, validate solutions, support UAT, and ensure releases meet regulatory, operational, and user experience standards. Monitor product performance, analyze data, and drive continuous improvement to enhance conversion, efficiency, and customer satisfaction.Key Responsibilities:• Define product goals, KPIs, and success metrics• Gather requirements & translate into clear user stories• Prioritize backlog based on value, risk, and regulatory needs• Ensure alignment with OJK regulations, internal policies, and governance• Coordinate with vendors and third-party service providers• Evaluate user feedback, system issues, and improvement opportunities Show less - Assist Business Development Manager in terms of digital strategy and operational- Handle various project development by initiating, planning, implementing and evaluating- Prioritizing features for each sprint and get commitment from the development team to deliver those features using scrum method- handling day to day troubleshoot- Gathering user feedbacks and analyzing it to define problems- Business approach and maintain partnership with retail companies, E-Commerce and others potential business partner Show less
Digital Product Manager | Strategic and Business Focus
Feb 2020 - nowProduct Owner | Agile Delivery & Execution
Mar 2019 - Feb 2020Product Development Officer
Mar 2016 - Mar 2019Management Trainee
Jan 2015 - Mar 2016
Licenses & Certifications

Professional business etiquette with table manners
Superstar indonesiaJul 2016
Workplace management
Fides leadership consultingFeb 2016
Project management
Fides leadership consultingSept 2015
Practical problem solving
Fides leadership consultingFeb 2015
How to guide your customer intuitively using proper flow
Binar academyNov 2018
Nation building
Pt. djarumSept 2012
Character building
Pt. djarumDec 2012
Leadership development program
Pt. djarumMay 2013
Volunteer Experience
Committee Member
Issued by PT. DJARUM on Sept 2013
Associated with Anggita Lestari
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