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Philipp Konrad Köbler

Philipp konrad köbler

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location of Philipp Konrad KöblerBerlin, Berlin, Germany
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  • Timeline

  • About me

    Marketing / Data Analyst with 5 Years of Experience in Performance Marketing & Entrepreneurship - Enthusiastic & curious about Business & Technology

  • Education

    • Musikgymnasium der regensburger domspatzen

      2001 - 2009
      Abitur choir & piano 2,2

      Gymnasium + viele Konzerte & CD Aufnahmen mit dem Chor

    • Universität regensburg

      2010 - 2014
      Bachelor of science (b.sc.) business administration (2,4)

    • Emlyon business school

      2014 - 2016
      Master of science (m.sc.) luxury management & marketing 1,8

      EMLYON Business School, Lyon London College of Fashion EMLYON Asian Campus, Shanghai

    • Spiced academy

      2023 - 2023
      Data science - 12 week full time boot camp

      - Final Project: Marketing Mix Modelling with Lightweight MMM by Google- Data analysis with Python - Pandas and NumPy libraries- Software Development Tools Git, Bash and Pytest- PostgreSQL Database & Dashboard with Metabase- Data Visualization with Matplotlib and Seaborn- AWS and Docker for data engineering and architecture-Machine Learning with Scikit-learn and TensorFlow/Keras

    • 輔仁大學

      2012 - 2013

      Auslandssemester in Taipeh

  • Experience

    • Deloitte

      Feb 2013 - May 2013
      Marketing assistant (intern)

      - B2B Social Media Marketing- Assistance in Auditing Activities- Insight in Chinese Business Culture

    • Sony music entertainment

      Aug 2015 - Jan 2016
      Junior product manager (intern) - sony music classical & jazz

      - Project Management of CD Albums- Public Relation Management for Classical Music Artists- Development of innovative CD & Marketing Concepts

    • Dur promotion

      Dec 2015 - May 2016
      Founder

      Agency for the Promotion of Pianists in China - Conception of Marketing Strategie aligned with the Music - Promotion of Pianist Andreas Weimer in China - Networking with the Concert Halls in China

    • Web-netz gmbh

      Nov 2016 - Oct 2017
      Online marketing manager - paid search & display

      Search Engine Advertisement - Set up & Optimization of Google AdWords Campaigns (Google Search Ads, Google Shopping Ads, Google Display Network, YouTube Ads) + Bing Ads

    • Sportstech brands holding gmbh

      Nov 2017 - Mar 2020
      Head of performance marketing - google, amazon, facebook, affliate marketing

      Full Responsibility of the Performance Marketing Channels of the Brands Sportstech, Bluewheel, Deskfit, RelaxxNowLeadership of a Team of 3 PeopleGoogle Ads: Google Search Ads, Google Shopping Ads, Google Display Network, YouTube AdsAmazon Ads: AMS, AMG, DSPFacebook Ads: Retargeting, Look-a-like, Reach CampaignsBing AdsAffiliate Marketing with Belboon

    • 30 for future

      Jul 2020 - Nov 2021
      Entrepreneur

      Job Plattform for connecting Tech & IT Talent with Companies through 30 Hour JobsTasks: - Creation & Design of the Concept, Brand, Website (Wordpress), Logo, Video Ad Campaign YouTube & Instagram, Blog Articles, Webinar, LinkedIn Posts, LinkedIn Strategy, Newsletter, Business Plan / Financing, Accounting, Tax, Speaker @ Z2X Festival 2021

    • Sanity group

      Dec 2021 - Apr 2022
      Performance marketing manager

      - Ad Campaigns via Instagram, YouTube, Criteo, Google, Facebook, Taboola, Traffic Junky, Bing- Landing Page Creation via Webflow

    • Spiced academy

      Feb 2023 - Apr 2023
      Data science bootcamp

      - Final Project: Marketing Mix Modelling with Lightweight MMM by Google- Data analysis with Python - Pandas and NumPy libraries- Software Development Tools Git, Bash and Pytest- PostgreSQL Database & Dashboard with Metabase- Data Visualization with Matplotlib and Seaborn- AWS and Docker for data engineering and architecture-Machine Learning with Scikit-learn and TensorFlow/Keras

    • Coursera

      Aug 2023 - Sept 2023
      Marketing analytics weiterbildung von meta

      - Data Analytics Methods for Marketing- Statistics for Marketing- Marketing Analytics with Meta- Introduction to Data Analytics- Meta Marketing Science Certification

    • Coursera

      Feb 2024 - Mar 2024
      Power bi data analyst weiterbildung von microsoft

      • Data Preparation mit Excel (Formulas, Functions, Conditional Formatting, Pivot Tables), • Extract - Transform - Load (ETL) mit Power Query (SQL & M)• Data Modeling (DAX expressions), Analysis, Visualisierung und Deployment

  • Licenses & Certifications