Kassidi Smalley, CSS, WSET Ll, CRT

Experience

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  Exterior Home Improvement

  May 2010 - Jun 2014

  Intern and Sales Representative

  -Apprenticed at home shows and on sales calls where I learned how to interact with customers through strategic sales techniques such as customer assessments, product knowledge, proper rhetoric, and developing customer relationships -Started as a secretary intern where I dealt with customer and vendor issues, organized customer files, and worked with computer programs entering in customer data-Promoted to outside sales intern where I worked closely with sales consultants to better understand building customer relationships and B2B sales Show less

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  Bella Vita Ristorante

  Mar 2011 - Aug 2012

  Hostess/Cocktail Waitress

  Acquired essential communication skills through my correspondence between management and staff to solve location and communication problems-Tended to tables and customer’s needs such as taking orders, explaining the menu, and serving them food and drinks-Answered vendor’s and customer’s questions over the phone and in person about the restaurant and reported back to management when sales or concerns were presented-Promoted specific alcoholic beverages highlighted by liquor vendors in order increase sales Show less

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  CIBUS

  May 2011 - Aug 2011

  Caterer

  Organized and set up suites to the desire of each individual suite’s needs which required creative and strategic placement of catering goods to make arrangements easier on the customer.-Maintained and served food to multiple suites at one time which involved precise time management skills-Accompanied suites to ensure the customers felt comfortable and relaxed in their suites by using proper communication skills-As a suite leader I managed the runners and gave them directions as well as facilitating team work from my experience with the company and their operations Show less

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  Kilroys Bar and Grill

  May 2013 - Aug 2013

  Waitress

  -Learned to handle and serve people under the influence professionally and in a safe manner which required a high level of patience and constantly thinking on my feet -Demanded high quality service which involved properly greeting the customers, knowing the history of the company as well as menu details, connecting with the patrons through small talk, and checking on the customers to ensure satisfaction-Collected payments and was responsible for keeping track of money and sales made-Trained using MICROS POS, a point of sale software and enterprise information system Show less

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  Southern Glazer's Wine & Spirits

  Sept 2014 - Mar 2022

  • Responsible for overseeing the annual market plan for Tito’s Handmade Vodka in the off-premise across the entire state • Develop programs for sales team that directly align with the supplier’s marketing plan to drive business and visibility in the market • Gain a deep understanding of the market by utilizing data to identify opportunities to drive brand and revenue growth• Create and manage marketing tools used to track performance and cadence of the brand • Build relationships with major buyers in the state as well as with the sales team to execute sales objectives and marketing initiatives• Form creative brand partnerships that are naturally aligned with our brand to help us drive awareness and loyalty Show less -Oversee two of the largest warehouse accounts in the state -Exemplify consultative sales abilities through successful product presentation, programing of new and existing portfolio items, and expansion of business with program activation-Demonstrate extensive portfolio knowledge to key account owners with an understanding of pricing, margin, markup, and deal levels -Work with buyers and management to create more consistent buying patterns to predict and understand future business -Activate programming on a store level by educating staff, building displays, shelf resets, and merchandising Show less -Consulted with suppliers, sales representatives, and sales managers to plan and execute brand strategies in the marketplace such as distribution, programming, promotional events, pricing, and product placement to achieve channel success -Increased product volume and movement by expanding brand visibility within accounts, as well as on social media, by developing programs around menus, specials, and features-Monitored and adjusted programs to ensure successful brand strategies-Educated and train staff on products, market trends, and unique account programming -Analyzed buying patterns, profitability, and customer needs to track and attain sales goals Show less

  • Brand Development Manager - Tito’s Handmade Vodka

    Jun 2021 - Mar 2022

  • TransAtlantic Sales Executive Off-Premise

    Jan 2018 - Jun 2021

  • Bacardi USA Portfolio Manager On-Premise

    Apr 2016 - Dec 2017

  • Inside Sales Consultant - Full Book

    Sept 2014 - Mar 2016
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  Sazerac Company

  Apr 2022 - now

  Market Development Manager

  • Manage a team of 8 sales reps, handling 600+ accounts and achieving $41.2M in sales (+7.8%); 525K cases sold in FY24.• Achieved +10% growth in Fireball and +8.6% growth in Total Sazerac sales in FY24 H2.• Implement innovative training and consistently surpassed growth targets in sales, execution, and marketing. • Develop key account programming using influential data and growth strategies.