
Zakaria Muhammad
Branding & Communications Intern

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About me
Registered Social Worker and Case Manager at NUS UCS
Education

Singapore Management University
2011 - 2015Bachelor of Social Science, High Merit Political Science, and Arts & Culture ManagementActivities and Societies: Creative Director of SMU’s premier A cappella club,SMU Voix
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Singapore University of Social Sciences (SUSS)
2019 - 2021Graduate Diploma in Social Work Social Work.webp)
Singapore University of Social Sciences (SUSS)
2024 -Graduate Diploma in Systemic Therapy Systemic Therapy.webp)
Singapore University of Social Sciences (SUSS)
2021 - 2022Master of Social Work - MSW Social Work
Experience

Art Stage Singapore
Nov 2013 - Jan 2014Branding & Communications InternAssisted the Communications Department in PR related administration tasks:- Updating the media database- Handling media invite & event logistics- Providing on-site support in the media lounge

The Necessary Stage (TNS)
Jun 2014 - Aug 2014Archival InternAssisted with the TNS Archives project (a comprehensive online resource of the theatre's works since 1987): - Conducting archival research- Organizing TNS’ print & digital archives into proper storage- Creating an archival catalogue

Honeycombers Pte Ltd
Aug 2015 - Aug 2017Special Projects WriterCommenced as an editorial assistant before promoted to Special Projects Writer- Writing SEO lifestyle content—arts, cafes, men’s fashion & things to do in Singapore- Updating and maintaining the site's events calendar.- End-to-end project management of special projects—including writing & content creation:1) Singapore Insider, a quarterly print guide commissioned by Singapore Tourism Board, which has a print run of 250K per issue, from pitching to full execution2) AMperkz (AsiaMalls' mobile app), creating in-app editorial and promotional content Show less

Duo Studio
Sept 2017 - Oct 2018Social Media ExecutivePrimarily accountable for UNIQLO's social media content.1) Managed always-on content-Getting weekly briefs from client-Coordinating with client's design team to make sure visuals are in for the week-Coordinating with Duo's internal team to make sure campaign visuals are in for the week-Drafting copy for all posts -Sending content package to Uniqlo's media team for media buying-Managing UTM creation-Setting up and scheduling posts2) Project management of creative campaigns-Getting brief and making sense of brief from client -Writing creative brief for Duo's creative team; ensuring objectives, target audience, featured items of clothings, priority of info is clear-Putting a plan/pitch together (with support from creative team)-Working with client towards sign off of plan-Working with creative to manage creative production (often photoshoots will involve management of booking of models and alignment of schedules)-Liaising between clients, creatives and media teams, curate and create relevant social content, scheduling and publishing of posts, and analyse campaigns and translate anecdotal/qualitative data into recommendations.Other accounts I helped with include Pan Pacific Hotels Group (content creation for social media platforms) and American Express Singapore (copywriting for FB album content series). Show less

Ronald McDonald House Charities
Apr 2019 - Apr 2021Social Work Associate/Operations Executive• Joined via the Professional Conversion Programme for Social Work• Mainly assisted with the operations of the Ronald McDonald House and Family Room at NUH• Involved in community outreach programmes—programme planning, execution and development• Led RMHC Singapore's Happy Wheels Cart Programme (a hospitality cart offering complimentary food and drinks to children and their families at the Khoo Teck Puat-National University Children's Medical Institute to create a positive experience for the children and their families during their visit to the hospital while raising our profile among them)• Volunteer Management• In charge of RMHC Singapore's social media and in-house publicity and marketing• Digitalised and streamlined operation processes in organisation to improve work efficiency and effectiveness.• Assisted with administrative work. Show less

Montfort Care
May 2021 - Nov 2022Social Worker• Conducted information and referral. • Conducted casework management and demonstrated basic counselling.• Planned, organised, and implemented groupwork (e.g., Reading Odyssey & June School Holiday Activities). • Attended internal and external trainings to hone social work skills (e.g., Introduction to Trauma-informed practice; Child Abuse Reporting Guide (CARG); Family Advocacy and Support Tool (FAST); Mental Health; Risk Assessment and Management; Applied Suicide Intervention Skills Training (ASIST); and Management of Family Violence: Introduction). Show less

National University of Singapore
Jan 2023 - nowCase Manager1) Primarily attends to walk-in clients as well as clients via referrals:- Conducts concerns and/or crisis assessment (using PADI framework, biopsychosocial assessment, Collaborative Assessment and Management of Suicidality (CAMS) framework, and other relevant approaches in a multidisciplinary setting)- Plans and coordinates systemic casework intervention (including psychoeducation and hospitalisation process)- Reviews the assessment, care plan, and intervention to enhance client’s safety and care needs. 2) Manages Lifeline@NUS (NUS psychological emergency hotline) and conducts necessary follow-ups in lieu of its after-office hours reports3) Manages hospitalisation for clients-at-risk4) Provides general mental health assessments (e.g., mental health assessment report, post-hospitalization general assessment, fitness to study/stay general assessment, and mandated assessment). 5) Attends trainings to enhance knowledge, skills, and abilities to provide effective and ethical support to student community (e.g., Telehealth for Mental Health Professionals: Distance Therapy Training by Janina Fisher; Psychological First Aid & Advanced Psychological First Aid by Singapore Red Cross; Applied Suicide Intervention Skills Training (ASIST) by SSI; and Solution-focused Brief Therapy (SFBT) by the Lion Mind).6) Organised and facilitated PhD student groupwork on self-compassion and the inner critic7) Launched the Single-Session Intervention to broaden mental health support options for students. Show less
Licenses & Certifications
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Registered Social Worker (RSW)
Singapore Association of Social Workers (SASW)Sept 2024
Advanced Psychological First Aid
Singapore Red Cross AcademyJun 2023.webp)
Registered Social Worker – Provisional (RSW-P)
Singapore Association of Social Workers (SASW)Apr 2022
Professional Certificate in Solution-focused Brief Therapy (SFBT)
The Lion MindSept 2024
NOVA Crisis Response Team Training™, Basic Level
National Organization for Victim Advocacy NOVAFeb 2025
Psychological First Aid
Singapore Red Cross AcademyApr 2023
Telehealth for Mental Health Professionals: Distance Therapy Training
PESIFeb 2023
Applied Suicide Intervention Skills Training
LivingWorksDec 2021.webp)
Management of Family Violence: Introduction (Online)
National Council of Social Service (NCSS)Jul 2022
Applied Suicide Intervention Skills Training
LivingWorksJul 2023
Volunteer Experience
Volunteer
Issued by AIESEC on Dec 2012
Associated with Zakaria Muhammad
Languages
- enEnglish
- maMalay
- inIndonesian
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