
Carla Jackson
Director of Media Relations

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About me
Assistant Dean and Adjunct Professor at David Geffen School of Drama at Yale/General Manager of Yale Repertory Theatre
Education

Fordham Gabelli School of Business
2020 - 2021Masters of Science in Marketing Analytics (MSMI) BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESThe MSMI degree teaches Marketers how to collect, organize, run, and interpret data in an ethical and comprehensive manner, while also connecting thoughtfully–and with an eye towards long-term mutually beneficial relationships–with diverse consumers.

Yale University
-Master of Fine Arts (MFA) Theater Management
Fordham University
-B.A Drama and Dramatics/Theatre Arts, General Summa Cum LaudeActivities and Societies: Singing, Acting, Stage Management, Producing Summa cum laude
Experience

The Salvation Army
Aug 2003 - Jun 2005Director of Media RelationsDirected regional media and public relations campaigns and acted as spokesperson for all communication venues, including production of the crisis management campaign that offset the Christmas Kettle income deficit created by the 2003 Southern California grocery strike, result generated $500,000 in revenuesDeveloped content for various communication vehicles including direct mail, web site, collateral material, press releases and media kits

Austin Community College
Jan 2007 - Aug 2012Associate Director of the Center for Public PolicyProduced and managed the marketing and public relations campaigns for the 2007-2011 ACC Constitution Debate Day Celebrations, resulting in outstanding growth (from 150 to 700) in student attendance from the incipient year, and the “silver medal” for Best Student Program from the 2008 CASE (Council for Advancement and Support of Education) Awards Produced and managed the marketing and public relations campaign for the 2007-2011 Diez y Seis de Septiembre celebrations, resulting in the tripling of community-wide attendance from the initial yearDevelop/produce/edit/maintain the Center’s promotional materials including the web site, email campaigns, newsletters, and social media accounts including Facebook/Twitter Assist in preparation of financial and administrative reports that predict resource needs for long-range planning Develop and maintain Center’s donor and newsletter databasesServe as representative of the Center at state, regional and national organizations, boards, councils, and as the Center’s student liaison and mentor for Center/student productions and internshipsManage all internal/external vendor relations Show less

Fordham University Theatre Program
Aug 2012 - Sept 2019Theatre Program AdministratorResponsible for marketing/promoting the University’s theatre program, its mainstage productions, and special events. Produced copy for and maintained all social media accounts (Instagram, Facebook, and Twitter). Also, created and distributed all print and online media.Managed the department’s annual audition/interview process in NYC, Chicago, and Los Angeles. Maintained and updated audition/interview portal. Worked closely on student outreach with the Fordham Admissions department.Produced the annual Performance Showcase. Included two days of performances for New York City’s agent, manager, and director communities. Produced interactive Showcase website that provides access to actors' information.Managed the internal/external vendor relations, including graphic designers, videographers, news editors, photographers, printers, IT specialists, social media agents, and web developers.Negotiated play usage rights for all mainstage and studio theatre productions.Created and managed office’s budget and expenditures with efficiency and discretion. Show less

Center Theatre Group
Sept 2019 - Nov 2020Program ManagerUnder the direct supervision of the Next Generation Initiatives Director, manage the design, execution and evaluation of programs focused on engaging, supporting and nurturing the creative and professional development of emerging artists. The Program Manager will primarily focus on the August Wilson In-School Residency Program and the August Wilson Monologue Competition. • Assigned Programs include:• August Wilson Monologue Competition: Educational journey supporting young actors that includes outreach, enrollment, orientation sessions, audition process, rehearsals and master classes, event production, national representation, and related workshops.• August Wilson In-School Residency: School-based residency focusing on developing youth voice inspired by Wilson that involves outreach, application review, school selections, overseeing curriculum development, scheduling residencies, site visits, supporting partnerships and assessing student learning.• Additional Programming focused on teens and young adults: Assist or act as lead project manager on additional programming to support emerging artists, including (but not limited to) career-focused programming, alumni programs, and coordinating workshops. Show less

Yale Schwarzman Center
Aug 2021 - Dec 2022Audience Services ManagerResponsible for creating a cohesive and high-quality experience for all Yale Schwarzman Center audience stakeholders. The Center is designed to bring together students and faculty from all of Yale’s schools and colleges – a university-wide educational, social, dining, and cultural hub that engages with audiences local to global. YSC is committed to driving positive social change through collaboration, wellness, and belonging.

David Geffen School of Drama at Yale
Dec 2022 - nowAssistant Dean, General Manager, and Adjunct Professor
Licenses & Certifications

Goggle Ads Measurement Certification
Google AdsMay 2021
Google Ads Display Certification
Google AdsMay 2021
Google Ads Search Certification
Google AdsMay 2021
Google Ads- Measurement Certification
Google analyticsMay 2021
Thoughtful Leadership Certificate
Fordham UniversityMay 2021
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