Experience

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  Flare pr

  Apr 2017 - Dec 2017

  Fashion pr intern

  Contacted and negotiated with international and regional digital talent for brand collaborations, sponsorships, and ambassadorships.Created content calendars for esteemed local and regional clients.Successfully pitched organic press with international, regional, and several local Egyptian magazines.Managed FLARE PR’s social media accounts, resulting in an organic 300% increase in followers and engagement.

• 

  Okhtein

  May 2018 - Aug 2018

  Public relations intern

  Handled logistics for the Creative Direction department.Developed PR and Communications strategy for coming collections and new launches.Completed a benchmark analysis of competing brands regionally and internationally.Developed PR strategies to push sales in specific regions (eastern United States and the Gulf Region).Contacted stylists and content creators for endorsements.Conducted art direction, styling and photography occasionally, due to background in film and video editing. عرض أقل

• 

  Maison pyramide

  Jan 2019 - Jun 2019

  Public relations intern

  Contacted celebrities and digital talent for events, sponsorships, collaborations, and ambassadorships.Conceptualized events and created PR strategies for said events.Routinely pitched to local, regional and international press.Developed press releases for esteemed clients—such as Coca Cola, Lancôme, Kojak and Okhtein.Set up e-meetings between regional and international buyers and clients.Involved in the development of campaigns for the introduction of new products in the Egyptian market—such as Lancôme’s La Vie Est Belle parfum عرض أقل

• 

  The american university in cairo

  Feb 2020 - May 2020

  Creative director, prada auc

  Handled all creative matters for an online campaign with NGO Baseera. Handled all creative matters for F&B workspace At Work.

• 

  Yugen pr

  Jul 2020 - Jul 2020

  Pr executive

  Reaching out to local, regional and international press on behalf of Yugen PR's clients for earned and paid media.

• 

  Chi egypt

  Oct 2020 - now

  - Responsible for the curation, production and implementation of all marketing & PR events, galas, and dinners.- Implementation of all social media campaigns and overseeing the success and ROI of said ads.- Consistent and constant reporting of online performance for all social media platforms and company website.- Broaden company's digital influencer database and build successful relationships with key stakeholders.- Plan and develop marketing/PR strategies to reach required revenue target- Responsible for planning, production, management and reporting of all social media promotional activities.- Ensure brand values run through the whole business communication plan.- Responsible for all internal & external marketing communications.- Curation of content that appeals to modern-day online trends while simultaneously promoting brand values.- Responsible for the production and distribution of all promotional materials and direct marketing items.- Ensure stock control of office-based marketing collaterals.- Communicate with external agencies for campaigns.- Create monthly content calendars for all social media platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, MailChimp)- Brief external agencies, designers and photographers to produce expected content.- Plan and organize creative& logistical aspects of photoshoots and maintain an internal database.- Coordinate, deliver and report all PR activities and further develop all PR relationships. عرض أقل - Plan and develop marketing/PR strategies to reach required revenue target- Responsible for planning, production, management and reporting of all social media promotional activities.- Ensure brand values run through the whole business communication plan.- Responsible for all internal & external marketing communications.- Responsible for the production and distribution of all promotional materials and direct marketing items.- Ensure stock control of office-based marketing collaterals.- Communicate with external agencies for campaigns.- Create monthly content calendars for all three CHI pages: CHI Egypt, BioSilk and CHI Professional.- Brief external agencies, designers and photographers to produce expected content.- Plan and organize logistics of photoshoots and maintain an internal database.- Initiate and develop co-marketing activities with B2B customers and malls.- Coordinate, deliver and report all PR activities and further develop all PR relationships. عرض أقل

  • Senior Marketing & PR Executive

    Jan 2022 - now

  • Marketing & PR Executive

    Oct 2020 - Jan 2022