Experience

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  Egade business school at itesm

  Jul 1997 - May 2006

  International marketing coordinator

  Key activities: • To increase the international students from LATAM and Eurpean countries. • To implement promotional activities: fairs, private events, info-sessions, material production. • Development of LATAM corporate network for executive and in-company programs.• Press media activities.• Branding and Marketing in LATAM and european markets.

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  Grupo financiero base, s.a. de c.v.

  Aug 2006 - Apr 2008

  Marketing vice-director

  Key activities:• Development and implementation of the marketing communication and PR strategy. • Relayout of the area, team and activities• Development of business network to find good and reliable partners and clients. • Development of the positioning brand for products/services in the national and international markets (USA and Canada) • Development of the customers segmentation strategy.• Manager activities (budgets, team coach, talent recruitment)• Social responsability activities Show less

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  P4b global

  Apr 2008 - now

  Associate founder

  During the last seven years I have been hired as a consultant and/or independent agent, both in education and in the corporate sector, to develop and implement marketing and communication strategies to find good and reliable distributors, partners and clients with focus in the LATAM and Spain market.Key activities:a) Educational sector: - Development of the LATAM and Spain marketing and communication strategy. - Taylor made events, planned for recruitment of undergraduate and graduate students. - PR and media relation activities. - Development of corporate network for executive programs.Some clients: Istituto Europeo di Design (Italy and Spain), MIP-Politecnico di Milano (Italy), IESE (Sede in NY, USA), Deusto Business School (Spain), ENAE (Spain), FUNDESEM (Spain); UNNIVERS (USA)b) Coorporate Sector:- Development of the positioning, marketing and communication strategies for products/services tailored to sophisticated clients in the LATAM and Spain market.- Development of business network to find good and reliable distributors, partners and clients. - Sales representation.Some clients: Perfumes & Fragrances LLC (USA), Roatan Island -Real Estate (Honduras); Urban Bamboo (Switzerland); GUNITEC Luxury Concept Pools & SPA (Spain), Mobenia (Spain), Gandia Blasco (Spain), IMOA Living Projects (Spain), Tutto Picolo (Spain), Odosdesign (Spain),Helvetica S.A. (Argentina), ENGAGE (Spain and Colombia); Tequila Alcahuete (México) Show less

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  Educaal

  Sept 2018 - now

  Co-founder

  www.educaal.com

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  Estudio b76

  Jun 2021 - now

  Business development and marketing director

  www.estudiob76.com