Tanay Shah

Experience

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  GO-BIO Retail

  Nov 2019 - Nov 2019

  Winter Intern

  -Part of product promotion and regional language support for the market launch of GoBio's mobile application launch-Gave detailed demonstration of the mobile application to the prospects-Converted two leads into a customer during the five-day trade show-Worked with a team of 15 people, build strategies, made effective product pitch, understood the potential problem of plant growers, and helped them to solve it by technology.

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  ITC Limited

  May 2020 - Jun 2020

  Summer Intern

  - Built a Tabletop/POSM model-based scaling-up strategy for ITC's Masterchef, a frozen food section of the company.- Identified channels of distribution other than a conventional wholesaler, retailer channel for frozen food distribution- Built a model for same-day delivery of ITC's frozen food ordered online by the customers-Designed a QR code-based POSM to be put at retailer's shop which can be used be used by customers to order online- Conducted primary research and analyzed consumer behavior with respect to frozen food. - Made a budget estimate for the pilot project for Ahmedabad city Show less

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  Kheti Buddy

  Sept 2020 - Nov 2021

  -Lead generation through email marketing activities and systemic collection of information from multiple sources like LinkedIn, google into CRM.-Creating, maintaining and rectifying the database-Content build up in the form of E-Book writing for the generation of inbound leads-Own, manage and oversee the social media content such as blogs, newsletter-Outbound plays through email and LinkedIn outreach-Understanding the client's requirement and taking product demonstration explaining the solution of their problem through KhetiBuddy Farm Management Platform Show less - Did market research to understand the potential problem of the farmers of FPO (Farmer Producer Organization) as well as those who are involved in Contract Farming- Analysed the scope of Farm Management Software in solving the found problems in both the segment. - Contacted 116 FPOs of Gujarat state and talked to their CEOs and BODs to knew their perspective with respect to technology solving their problem.- Contacted 6 farmers of Dolpur village of Gujarat who are under contract farming with Pepsico, Hyfun Foods, McCain.- After analyzing the data, the following were the conclusions:The inventory management module for FPOs is essentialThe Farm Management system is useful to the FPOs. The value proposition for the FPOs can be to decrease the communication gap between the board and farmer members.The crop schedule module is essential for the farmers under contract farming and bound to supply a specific quality of produceThe Farm Management System is required by the companies who are in direct contact with farmers. Show less

  • Sales and Marketing Executive

    Nov 2020 - Nov 2021

  • Project Intern

    Sept 2020 - Nov 2020
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  Parijat Industries (India) Pvt Ltd

  Nov 2021 - Mar 2023

  Senior Executive Corporate Sales

  • Supported pan India Institutional Sales & Marketing for 170 plus clients to supply Insecticides, Fungicides, & Herbicides which includes 18 technical 40 formulations.• Independently led multiple P2P projects assuring cent percent client satisfaction. • Conducted regular client visits and meetings for customer relationship management and identified product requirements and sales opportunities.• Involved in institutional customer demand assessment and outlining the budget based on the client’s annual demand plan. • Bridged the gap between the sales frontline and backend team to ensure smooth order execution with minimum lead time.• Worked with COO to streamline sales operations to make them efficient through technology interventions like Dynamics 365 CRM & Microsoft Power BI. • Responsibly handled government e-tenders and bidding for pesticide molecules. Show less

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  Coromandel International Limited

  Feb 2023 - Jan 2025

  Deputy Manager Institutional Business

  • Spearheaded B2B sales operations in the West Zone, delivering an annual turnover of INR 260 crores.• Acted as the exclusive liaison for esteemed clients of Coromandel, ensuring exceptional service and strategic partnership.• Conducted regular on-site client visits to discern product requirements, capitalize on sales opportunities, and foster enduring business relationships.• Managed a portfolio of 50 key clients, adeptly meeting their needs while surpassing sales targets.• Implemented a rigorous market analysis regimen, meticulously tracking price fluctuations, demand patterns, and competitive landscape shifts.• Formulated and executed meticulous monthly and quarterly sales plans, ensuring precise forecasting and attainment of revenue objectives.• Orchestrated the end-to-end sales cycle, collaborating seamlessly with cross-functional teams including Supply Chain Management, Production, Quality Assurance, and Quality Control.• Facilitated Private Label to Private Label (P2P) collaborations, guiding clients through product launch processes under their brand, enhancing market penetration and client revenue streams. Show less

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  Tagros chemicals india (p) ltd

  Feb 2025 - now

  Manager Institutional Business Pan India