Matthieu Lainé

Experience

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  Fleurop-Interflora European Business Company

  May 2003 - May 2009

  Projekt Manager

  This company is a part of a leadership group in the online/offline business of flowers delivery. Central point of infromation and support in the group, creating global interfaces around the world, the team is also responsible of 20 different websites in different countries.Starting in the customer service, based on the online business, communication tools, CRM. After few months integrating in IT and marketing related tasks (product's management, internal and external communication tools, partners relations), I start leading projects, in strong relation with all departments/national units.As project manager, I developed in team with a very international network, a real marketing mix, with product and websites development, promotional campaigns, including SEO, partner's relation, preparation of strategic and business plans, internal communication. Show less

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  NOVADOO AG

  May 2009 - Aug 2021

  Project Manager Marketing & Sales

  I am in charge with the projects development of an ambitious Start-Up, based on an innovative Marketing gifting/incentive-tool highly interactive and leading client's loyalty to durable success. This new customer relationship management tool from Novadoo AG allows companies to offer their customers, partners and employees a personal and selectable gift, through an interactive communication. More info on this incentive tool (in German and French): www.novadoo.comOur video chanel: https://bit.ly/3etuAxt Novadoo can rely on a network of high quality suppliers in Switzerland, Germany, Austria and now also in France. The internet platforms (http://www.giveawine.ch, .at and .de) also enable users to order these high qualitative products personally. Novadoo AG just developped the incentive solution also for private users, bringing a real revolution in the gifting market: http://www.novadoo24.com Show less

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  BSH Hausgeräte AG

  Sept 2021 - now

  Showroom Activation Manager

  https://www.inspiration-ateliers.ch/Showroom Activation:- Activation and marketing incl. location marketing of the showrooms in CH.- Planning, implementation and monitoring of the showroom events with the Kochstudio team- Further development of the Showroom concept (Ateliers of Inspiration) for all locations- Further development of the Showroom Experience- Maintenance as well as creation of the cooking events for our showroom website (www.inspiration-ateliers.ch)- Responsible for marketing the cooking courses and cooking demonstrations - Co-responsible for the planning of the cooking courses and cooking demonstrations with the cooking course manager- Creating and evaluating analyses Project management- Project management for various projects such as NPS, D2C, Virtual Showroom etc.- Coordination of showroom updates + conversions Show less