Experience

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  二更視頻平台

  Jul 2017 - Apr 2018

  更台北站 負責人特助/media planner

  -Supported CEO (李文娟) to communicate with guest or co-workers-Commercial video planning and production management (Total seven projects; including exclusive interview with 賈靜雯、高以翔)

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  上海生龙活虎国际制作

  Feb 2018 - Jun 2018

  Executive assistant

  -Produced TV show (男神女神在身邊,host:白家綺,劉軒) based on ecommerce channel (with EBC TV ,東森電視台)-Planned suitable marketing strategy for customers (start-up branding)-Designed project introduction and report to customers (ie, 宜蘭縣農會,飛鳥影音,飛亞旅行社...)-Supported CEO (李文娟) to organize daily teamwork

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  Jumpstart global

  Feb 2018 - now

  Jumpstart youth program,2018
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  Sinyi realty malaysia

  Jul 2018 - Aug 2018

  Marketing project management specialist, intern

  -Building digital media planning and strategy performance analysis-Supported sales team to rebuild SOP and planning related charts-Co-organizing ASEAN investment forum with Taiwan News

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  Shopee

  Oct 2018 - Jun 2019

  -Brand-stormed contents of APP brand games (Mother's Day) and Partnership campaigns (co-branded credit card with Cathay United Bank)-Compiled the surveys for Competitive Media Analysis and monthly game board performance (i.e., the usage of Voucher and shopee coins, the GMV of categories)-Supported for Set live streaming on APP and tracking daily performance -Formed formats for shop operation performance analysis-Planned marketing campaign for Lenovo, Asus, Acer -Co-organizing for choosing collections for campaign with Category management planner

  • Marketing Intern of Partnership & Brand Game Team

    Feb 2019 - Jun 2019

  • Category Management Intern of 3C Commercial, Laptop Team

    Oct 2018 - Feb 2019
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  信義房屋股份有限公司

  Sept 2019 - Apr 2023

  Planned and monitored digital transformation campaigns1.traded membership programme 信義房屋 成交客戶會員制： Designed affiliate programs and three new functions on Sinyi website and APP (including headed digital home loan project ［信義房屋成交會員專屬房貸線上試申請］and optimized community services ［會員線上社區服務］of Sinyi branch stores),also monitored weekly performances of product team2.Data applications of eco-system programme（6 months數據應用實驗）： Headed team of data analysts and PM, altogether analyzed and executed data certifications3.一站式找房找房貸 website :Increased 50-60% unique users per month,Planned media strategy (including SEO, PR & KOL) and optimized functions for UX Show less One-year job rotation program, Project management Sep.2019 – Apr.2021Digital Marketing apartment (six months)-Operated digital Ads platforms of Google Ads, Facebook, Bing, Yahoo, TTD-Planned digital campaigns, analyzing online marketing performance and optimizing Ads cost, in charge of two subsidiaries (Yowoo Food Delivery APP & Sinyi real-estate sales agency)Innovation & Integration apartment (One year and three months)-Planned community-based marketing campaigns for sales and reporting performance analysis-Cooperated and communicating with cross-functional project(社區幫APP Marketing project) Show less

  • Business Analyst

    Apr 2021 - Apr 2023

  • Project Professional

    Sept 2019 - Apr 2021
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  Cathay united bank

  May 2023 - Jan 2024

  Strategic planning specialist

  Strategic planning Department1.Planned strategic budgets and addressed long-term strategic issues.2.Analyzed and monitored the operations of digital transformation projects.3.Organized executive-level strategy consensus discussion meetings.

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  飛鳥車用電子/asuka autotronics

  Mar 2024 - Jan 2025

  Marketing business development senior specilaist
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  和碩聯合

  Feb 2025 - now

  Project specialist

  CEO Office (Transformation office)