Judy Baker

Experience

• 

  Sutter Home Winery

  Jan 1990 - Jan 1991

  Director of Human Resources

  I was hired as the first professional Director of Human Resources at Sutter Home Winery. I streamlined and upgraded their employee benefits program, implemented a performance appraisal system based on regular communication and explicit job descriptions and significantly reduced the cost of hiring temporary and hourly employees.

• 

  Completely Creative

  Jan 1993 - Jan 2013

  Marketing Strategies and Action Plans that Build ProfitabilityCertified Action Plan Marketing CoachTrainer, Consultant, Coach, Marketing Mentor I specialize in unique Branding SolutionsGraphic Design, Marketing Communication, Brainstorming

  • Certified Action Plan Marketing Coach

    Jan 2007 - Jan 2013

  • Creative Director

    Jan 1993 - Jan 2012
• 

  Sonoma County Ad Club

  Jan 1993 - Jan 1999

  I increased membership, actively recruited new members and helped members get the most out of the organization. Outreach to creatives in Sonoma County to join the group. I maintained the membership data base and organized annual recruitment events.

  • Membership Chair

    Jan 1994 - Jan 1999

  • Membership Chair

    Jan 1993 - Jan 1997
• 

  Action Plan Marketing

  Jan 2007 - Jan 2008

  Certified Action Plan Marketing Coach

  I am one of a handful of coaches trained by Robert Middleton to help entrepreneurs attract more clients.

• 

  Bay Area Consultants Network

  Dec 2010 - Apr 2021

  We are a collaborative team of consultants who provide the structure for BACN. My responsiblities include recruiting and vetting speakers, promoting events, participating in the meetings, and strategic planning and assisting with the coordination of our monthly meetings. I contribute expertise in marketing, design and networking. Leading the "Audio Logo"/Verbal Billboard portion of the meeting is one of my specialties - based on Robert Middleton's Action Plan Marketing marketing syntax model, plus my own additions from "Made to Stick" by Chip and Dan Heath.This year, Gary White and I developed a new logo for BACN. At present, I create table top graphics and flyers promoting our upcoming meetings. Show less

  • Board Member

    Mar 2007 - Apr 2021

  • Program Chair

    Dec 2010 - Dec 2013
• 

  Bay Area Independent Publishers Association

  Feb 2011 - Jan 2014

  Create, publish and monitir the effectiveness of email marketing campaigns for promoting and enrolling attendees for meetings and events related to Independent Publishing Provide leadership for the organization. Oversee and coordinate the activities of the Board. Liaison with affiliated groups. Facilitate monthly meetings and programs.Assist with the selection and vetting of speakers for monthly BAIPA meetings, workshops and the annual Get Published! Institute. Promote monthly meetings.

  • Engagement Marketing Expert

    Jan 2011 - Jan 2014

  • President of the Board

    Feb 2011 - Mar 2013
• 

  Brandvines

  Jul 2012 - now

  Wellness Warrior in remission from peritoneal cancer. My positive attitude was a major factor in my healing. I also had a generous and supportive community to cheer me on. I found many silver linings in this journey. I learned to ask for help, and graciously accept it. I had to delegate, which is one of the hardest lessons for most entrepreneurs to learn. My health crisis gave me a new perspective about facing challenges and ways to overcome them. Brand development that engages your audience. Integrated marketing strategies that get attention. Sustainable marketing systems: logo design, graphics, web design, marketing messaging, strategic planning, action plans. Visualize, identify, notify, expose and satisfy. Our toolkit includes the Adobe Creative Suite, Constant Contact.

  • Wellness Warrior and Cancer Survivor

    Jul 2014 - now

  • Engagement Marketing Expert

    Jul 2012 - Jan 2020
• 

  Book Marketing Mentor

  Aug 2016 - now

  📕. Helping introverted authors build a sustainable, integrated business. 📖 Marketing is part of every successful author's life. Marketing is a conversation. Conversations fuel your connections. Make it easy for people to find you, get to know you, and like you. Sounds simple. Yet, most of us, myself included, find it difficult to talk about ourselves in the same way others see us. Introverts excel at listening. Learn to leverage your strengths. Trade mindless marketing for meaningful conversations.Being an introvert describes the personalities of many writers, myself included. I am here to dispel the idea that being loud equates with being good at attracting readers. You can speak quietly, and deliberately, allow yourself to be uniquely you, and reach the people whose lives you intend to transform.🎯 Small steps to big results. 🎯 Your goals are uniquely yours. 🎯 I'll help you move in the direction you want to go at a pace that fits you.🎯 Bespoke strategies for your book marketing success.Positive, productive, powerful authors are at the heart and purpose of Book Marketing Mentor. Show less

  • Creator of the Buzzworthy Book Experience

    Jun 2024 - now

  • Book Marketing Mentor

    Jan 2020 - now

  • Managing Partner: Marketing and Creative Services

    Jan 2018 - Jan 2020

  • Managing Partner, Marketing and Client Services

    Jan 2017 - Jan 2020

  • Book Marketing Mentor

    Aug 2016 - Jan 2020
• 

  Book Marketing Society

  Jan 2021 - now

  Co-Creator