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Sergio Flórez

Sergio flórez

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location of Sergio FlórezMedellín, Antioquia, Colombia
Phone number of Sergio Flórez+91 xxxx xxxxx
Followers of Sergio Flórez462 followers

  • Timeline

    Sept 2019 - Jan 2020

    UX/UI Designer · Creative Director

    Hybrids
    Aug 2020 - Jan 2021

    UX/UI Designer

    DEXT COLOMBIA
    Jan 2021 - Jul 2021

    Visual Designer

    UXReactor
    Current Company
    Jan 2022 - now

    UX/UI Designer at Bancolombia

    Multiplica Talent
    Medellín, Antioquia, Colombia

  • About me

    Senior UX/UI Designer | Product Designer | Interaction Design | Prototyping | Figma | Adobe Creative Suite | Design Thinking | Agile | Scrum | Design System | Digital Experience | Wireframing | Usability | Accessibility

  • Education

    • Universidad pontificia bolivariana

      2016 - 2020
      Bachelor's degree in digital entertainment design engineering information technology

      I earned my degree in engineering with a specialization in digital entertainment design. This program provided me with a solid foundation in the principles of designing and developing games and digital applications, focusing on creating engaging and technically advanced user experiences.

    • Universidad eafit

      2023 - 2024
      Master's degree in innovation and knowledge management business administration and management, general

      I am currently pursuing this master's degree, which focuses on equipping professionals with the necessary skills to lead innovation and manage knowledge within organizations. The program prepares them to face the challenges of modern and technologically advanced business environments.

  • Experience

    • Hybrids

      Sept 2019 - Jan 2020
      Ux/ui designer · creative director

      At Hybrids S.A.S, I led and contributed to the visual and user experience development for digital projects, ensuring innovative and user-centered solutions.• Visual Direction: Leading brand and style consistency across digital platforms.• Unity Development: Integrating design and usability in immersive experiences with Unity.• UX/UI Design: Innovating user experiences for credit products.• Prototyping: Creating high-fidelity prototypes to quickly validate ideas.• Design System: Standardizing and optimizing design through visual consistency. Show less

    • Dext colombia

      Aug 2020 - Jan 2021
      Ux/ui designer

      At DEXT Colombia, I focused on enhancing and designing intuitive and engaging user experiences and interfaces for various digital projects.• UX/UI Design: Innovating user experiences for credit products.• Prototyping: Creating high-fidelity prototypes to quickly validate ideas.• Design System: Standardizing and optimizing design through visual consistency.

    • Uxreactor

      Jan 2021 - Jul 2021
      Visual designer

      At UXReactor, I designed visually appealing and functional interfaces, focusing on aesthetics and usability.• UI Design: Innovating user experiences for credit products.• Prototyping: Creating high-fidelity prototypes to quickly validate ideas.

    • Multiplica talent

      Jan 2022 - now

      At Bancolombia, I enhance digital experiences for credit products, focusing on usability, accessibility, and user satisfaction.• UX/UI Design: Innovating user experiences for credit products.• Prototyping: Creating high-fidelity prototypes to quickly validate ideas.• Design System: Standardizing and optimizing design through visual consistency. At Aval Digital Labs, I played a key role in enhancing the digital platforms of Grupo Aval through innovative UX/UI design strategies.• UX/UI Design: Innovating user experiences for credit products.• Prototyping: Creating high-fidelity prototypes to quickly validate ideas.• Design System: Standardizing and optimizing design through visual consistency.

      • UX/UI Designer at Bancolombia

        Nov 2022 - now

      • UX/UI Designer at Aval Digital Labs

        Jan 2022 - Nov 2022

  • Licenses & Certifications