Mariana Neamtu

Experience

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  WIRA

  Aug 1995 - Sept 1995

  Commercial worker / Seller

  - sales, supply and merchandising activities for electronic equipment- inventory and order of necessary products - fulfill all the commercial tasks

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  COLEUS

  Oct 1995 - Jan 1996

  Seller-Administrator

  - inventory of existing/ necessary products- supply and merchandising activities- organize promotional campaigns- supervise the sellers activities

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  RONEXPRIM

  Nov 1996 - Jun 2004

  With activity in Romanian market since 1991, Ronexprim is a private company representing as sales distributor and service agency various international brands as: Philips Industrial, Fluke, PMA, Cardinal, Thermo, Fei, Malvern. Product portfolio includes: test and measurement equipment, calibrators, X-Ray equipment, laboratory & analytical equipment www.ronexprim.comRole of the job:- Supporting and assisting the Marketing Manager and the sales team in business planning processes- Implements the marketing strategy- Putting into action the marketing plan and adaptation for the local markets- Organize participation to the promotional actions (fairs and exhibitions, seminars, workshops, conferences)- Periodic mail actions per market segment and product range - Manages optimal relationship with advertising, research and PR agencies- Correlation of promo actions – visits and synthetic reports- Periodic synthesis as analysis of market evolution including the competition information- Quarterly external reports of results, feedback evaluation, efficiency - Sponsorship monitoring and results evaluation Show less With activity in Romanian market since 1991, Ronexprim is a private company representing as sales distributor and service agency various international brands as: Philips Industrial, Fluke, PMA, Cardinal, Thermo, Fei, Malvern. Product portfolio includes: test and measurement equipment, calibrators, X-Ray equipment, laboratory & analytical equipment www.ronexprim.com Role of the job:- Assist the board of director in fulfilling sales & marketing tasks- Maintaining and up to date electronic dairy, including scheduling meetings, arranging discussion and background papers to the Marketing Director - Administrative and secretarial support - Support work to the main projects; including research, preparation of spreadsheets, costing checks, preparing presentations, drafting letters and minutes- Support in preparation of promotion materials or organizing various internal/external events- Collaborate with advertising companies and media- Preparing all the necessary materials for the promotional campaigns- Maintaining updated the customer’s databases Show less

  • Communication – Promotion Specialist

    Jan 1999 - Jun 2004

  • Executive Assistant of Marketing Director & Secretary

    Nov 1996 - Jan 1999
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  Ruukki Romania

  Jun 2004 - Jan 2007

  Chief of Marketing Department

  Company member of SSAB Group, Sweden – part of Ruukki Construction Division, providing metal-based components, systems and integrated systems to the construction and mechanical engineering industries. Ruukki Construction manufactures steel frames for buildings, roofing products, rainwater systems, facades and sandwich panels. In addition to products, the company also serves customers in design and installation. Ruukki Construction it employs a total of around 3,500 people and is headquartered in Helsinki, Finland. www.ruukki.com, www.ruukki.ro, www.ruukkiacoperis.ro, www.ssab.com Role of the job:- Developing and implementing the marketing actions plan based on sales strategy - Preparing the annual marketing budget, budget control and reporting- Launch in Romania of Ruukki brand- Planning, coordinating and running various events: training, presentations, seminars, customer events, press conferences and fairs- Planning, implementing and monitoring promotional campaigns (outdoor, radio, loyalty programs, contests)- Design and implement launching projects of new products - Planning advertising projects, media placements and communications (ADs, PR, technical articles, interviews)- Preparing all necessary sales and marketing tools (brochures, catalogues, POS materials, exposers, CDs and video presentations etc.)- Qualitative and quantitative market research, in cooperation with specialized companies - market size, market segmentation, market shares, competition, brand positioning and awareness, brand image, feedback research and customer satisfaction survey- Creation, content and permanent up-date of website and intranet Show less

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  Baxi Romania

  Jan 2007 - Feb 2012

  Marketing Manager

  International leading player in heating industry, subsidiary of BAXI GROUP Ltd. England, one of Europe's biggest manufacturers and distributors of domestic and commercial water and space heating systems.Role of the job:- Defines, implements and monitors the marketing strategy of the company; monitors & coordinates activity and staff within Marketing department. - Explore new business opportunities in terms of diversification of products or sales channels, processes and business sector - built and launch company’s website, administrate, maintaining up-date (www.baxi.ro, www.mareadebransare.ro, www.rablalacentrale.ro)- Design Online Marketing strategy of the company to ensure constant presence in online media (CMS for local website, SEO, SEM, Social Media)- Develop and implement an integral marketing plan to assist in achieving organizations goals and objectives- Analyze and elaborate the products and prices mix- Designs and implements product branding and positioning strategy - Develop and implement the communication strategy- Lead and plan company participation to the national events (fairs, conferences, workshops, round table)- Plan and administer the firm’s Marketing Operations budget; support development of regional marketing budgets - Cooperate with PR agency, media and advertising agency, market research companies- Develop and manage the business relationship with strategic partners (EonGaz Romania, GDF Suez, Credit Europe Bank, Transilvania Bank, DIY Retailers) Show less

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  Markstrat

  Jan 2010 - now

  Freelancer Marketing Consultant

  Extensive management and operational experience in Marketing Communication, Event Management, Brand launching & Identity, Sales Support and development, Corporate communication strategy development, Promotion, advertising and PR campaigns, Online marketing & Social Media, Customer Care.