
Sahana S.
System Engineer

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About me
Product Designer at Morningstar Inc | M.S in Human-Computer Interaction
Education

DePaul University
2018 - 2020Master's degree Human Computer Interaction 3.96/4
PES Institute of Technology & Management, SHIVAMOGA
2008 - 2012Bachelor of Engineering - BE Information Technology
St. Aloysius College, Mangalore-575003
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Experience

Festo
Dec 2013 - Dec 2014System EngineerEffectively handled the customers through consultative designing of products. Facilitated client visits and guided automation products based on their requirements. Increased sales productivity rate by ~10%.Actively coordinated internally with the manufacturing & logistics department for product delivery to customers.

Microland Limited
Jul 2015 - Aug 2016Service EngineerManaged Streamlined Client’s User Accounts and performed cross-platform audits of Active Directory (AD) object to identify areas of improvement. Communicated with customers while maintaining a professional and calm demeanor in emergencies and followed up with unsatisfied customers, reducing customer churn by 6%.

OneIMS - Integrated Marketing Solutions
Jan 2020 - Apr 2020UX/UI Design InternIntegrated with the core UX team, product designers, and developers in an agile/scrum and composed of the environment on both B2B, B2C, and B2B2C products under given deadlines.CLICKX- Conducted user research, competitive, and heuristic analysis on complex analytical tools that had usability navigation issues and incredibly negative input from the sales for agencies (target users )quitting subscription plans due to the website complex structure. Recommended and designed an on-boarding dashboard to provide an overview of the tool process which improved agencies' engagement and effectiveness measured by NPS. Facilitated A/B testing sessions of the product internally and iterated designs according to feedback.Received Personal appreciation from the company CEO. CLICKX HOMEPAGE: Recommended and designed a Clickx landing page contact form ~ 100 potential clients filled out the form on the web page in 3 months and increased conversion rate by 9%.GHOST PRODUCTION: Redesigned the outdated website for a highly SEO driven company that needed to showcase the library for content while still meeting modern needs for website/stay competitive in the field. Worked closely with the client to address UX pain points while meeting their business needs. Created personas, performed competitive analysis, and design information architecture, implemented web mockups that improved the clarity and usability of the site while retaining the SEO ranking and increase in leads and contacts. Tracked and measured design decisions using google analytics. Show less

AllPeople
Aug 2020 - Oct 2020UX/UI Design Intern• Designed and delivered the architecture of a native eCommerce mobile app for a B2B business. Designed apps for iOS and Android using Material and Human Interface guidelines.• Collaborated actively and effectively in multidisciplinary teams for product strategy using LUMA methods. Conducted Heuristic and SWOT analysis to optimize eCommerce customer experience that increased online purchases by 5.3%.• Redesigned e-commerce online donation banner and increased conversions by 16%.

American Medical Association
Oct 2020 - Jul 2021User Experience/Visual DesignerAMA Apple OAuth Sign In Integrated Apple Oauth sign-in to AMA site. Giving the users access to their preferred/trusted method of authentication to improve Sign In conversion rate and identified users. Collaborated actively and effectively in multidisciplinary teams in designing a sign Inflow(front end flow) and sign In mockup. Facilitated use case testing sessions of the product with developers during product release. Trained 80 unified service center specialists on OAuth integration .~ 1000 potential users successfully signed up using Apple OAuth on the web page in 2 weeks without any issues and increased Sign up conversion rate by 18%.Research symposium: Quickly pitched in and suggested a design plan with an AMA event vendor to launch a virtual Medical competition event. Received appreciation from the project team for plan recommendations that showed a significant improvement on the event site.AMA Site Homepage redesign: Redesigning AMA homepage that showed less traffic and conversion on the lower overlay of the landing page utilizing heatmap and analytics. Effectively working with the team to re-architect and redesign key page templates on the AMAone site. Performed competitive analysis, interviewed stakeholders, and card sorted to analyze qualitative and quantitative research data against the business model to design information architecture. Currently, iterating web mockups based on usability testing with users to improve UX and better accessibility for the user and member engagement with AMA site. Show less

Morningstar
Jul 2021 - nowProduct Designer
Licenses & Certifications
- View certificate

Cybersecurity Awareness: Social Engineering
LinkedInJul 2023 - View certificate

UserZoom Core Certification
UserZoomAug 2021 - View certificate

Typography
California Institute of the ArtsJun 2017 - View certificate

Google Analytics 4 (GA4) Essential Training
LinkedInAug 2022 - View certificate

History of Graphic Design
California Institute of the ArtsJun 2017 - View certificate

UserZoom Advanced Certification
UserZoomAug 2021 - View certificate

Collabrative Institutional Training Initiative (CITI)
CITI Program, A Division of BRANYJan 2019 - View certificate

Image Making
California Institute of the ArtsJun 2017 - View certificate

Fundamentals of Graphic Design
California Institute of the ArtsJun 2017
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