Charlene Dennis

Charlene Dennis

Followers of Charlene Dennis729 followers
location of Charlene DennisCity of Cape Town, Western Cape, South Africa

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  • Timeline

  • About me

    Marketing Director | multi-channel content marketing | copywriting | tech workflows | WordPress development

  • Education

    • IMM Graduate School

      1999 - 2002
      Higher National Diploma Marketing/Marketing Management, General
    • University of Cambridge

      2020 - 2020
      British Council South Africa IELTS International Assessment English Band 8.5
    • Damelin

      1999 - 2002
      IMM Marketing Management

      Marketing, Business Communication, Economics, Business Law, Business Management, Statistics, Finance, Marketing Research, Marketing Strategy, International Marketing

  • Experience

    • Nokia

      Feb 1996 - Feb 1997
      • Marketing Assistant

        Sept 1996 - Feb 1997
      • National Technical Helpline Assistant

        Feb 1996 - Aug 1996
    • The Ad Cafe

      Mar 1997 - Jan 1999
      Client Service
    • The Design Mill

      Feb 1999 - Feb 2000
      Client Services

      * Administrative & PA support to Managing Director* Client service and account management on 6 clients* Weekly client status meetings * Briefing to creative department* Trafficking of creative work from brief to presentation to client* Follow-through of work from approved artwork to final production* Brief taking for new jobs* Monthly invoicing & account reconciliation* Creative studio co-ordination

    • KSDP Pentagraph (later renamed Enterprise IG)

      Apr 2000 - Jun 2003
      Team Coordinator
    • Enterprise IG

      Jul 2003 - Jul 2005
      Account Executive - New Business Development & Internal Communications

      Compilation of new business proposals for strategic brand & corporate identity development clientsPowerPoint presentations for prospective new businessMonitoring media for new business opportunitiesMarketing the company’s range of services for corporate identity, architecture design, interior design, 3D & environmental designTeam monthly budget monitoring & reporting figures to LondonInternal communications:Co-editor of monthly newsletterEvent co-ordinationInternal management and creation of staff communicationAdministrative assistance to PR ManagerWebsite content managementManaging creative review & workshop scheduling Show less

    • TTW Advertising

      Jan 2005 - Jan 2007
      Account Manager - Douglas Green Bellingham (DGB)

      Copy writing for below-the-line and on-consumption marketing materials, point of sale, trade presenters, retail campaigns and radio adsClient serviceCampaign & project managementBriefing jobs into creative and productionEnsuring brand values & principles are maintained in promotional brand rolloutsEnsuring deadlines & material submissions are met for print & radio bookings, international delivery, product launches and point of sale productionMonthly billings & financial controlBrand portfolio: Veuve Clicquot, Courvoisier, Saints Wines, Balvenie, Van Gogh Vodka, Tang Sour Apple, Legacy,Angostura, Tall Horse Wines, Butlers Liqueurs, Private Stock Rum, Disoronno, St Pettie Sparkling Wine, Zappa Sambucca and Nordic Vodka Show less

    • Owlhurst Communications

      Apr 2007 - Feb 2012
      Publicity Director

      Responsible for the PR, publicity, communications, media exposure and senior account management of:PRIMEDIA UNLIMITED:Primedia Unlimited Corporate – executive profilesX/procure – online pharmaceutical procurement and advertisingX/procure Digital – digital ad screens in Clicks and Dis-ChemBrandyourcar.com – mobile media platformGolf Unlimited – digital GPS advertising platformFashion Media – in-fashion retail advertising divisionPrimedia Lifestyle – shopping centre marketing consultancyTLC – targeted lifestyle communication – mall / cinema / campus / fitness / nightlife / healthcare Starcom MediaVest Group – media agencyZennith OptiMedia - media agencyOther clients managed:CommutaNet - transit mediaAMASA - Advertising Media Association of SAKagiso Broadcasting – holding company - Jacaranda, East Coast, Heart FM, iGagasi Audit Burea of Circulations - executive profile management: Vice President Show less

    • Biznews Connect

      Apr 2012 - now

      www.bizpr.co.za is a small communications consultancy focussed on driving business and sales through ongoing content creation and online marketing, with extensive experience in the medical and broader business domain. Biznews Connect links companies, brands, services, individual profiles and campaigns with consumers, online communities and niche audiences. My experience provides the expertise to translate corporate communication objectives into a proactive, innovative and structured marketing content communications plan. I strive to deliver favourable publicity and marketing opportunities from which clients can communicate to specific key audiences and stakeholders through opinions, news and mainstream exposure. Show less

      • Business Owner

        Mar 2013 - now
      • Director Marketing Communications

        Apr 2012 - now
    • Firefly Consulting

      May 2012 - Oct 2013
      Publicity Consultant
    • Oliver + MORE

      Jul 2017 - Oct 2018
      Consultant Communications Manager

      4 DAY A WEEK FREELANCE INTERNAL COMMUNICATIONS MANAGER* Responsibilities included:* Staff loyalty & wellness programme implementation, rollout and maintenance* Global communications with stakeholders across the Oliver Network* Industry awards compilation* Event / fundraiser management* Content planning, creation & management across agency communication platforms - Workplace for business, KitKast media screens, internal marketing campaigns, emailers, animations, monthly newsletter PR and corporate copywriting Show less

    • Digital Solutions Group

      Oct 2017 - Dec 2017
      Consultant Communications Manager

      At the Digital Solutions Group (DSG) is a leading innovator in the ICT and communications industry, focussed on providing solutions to drive on and offline business - streamlining all customer communication and staff access points. DSG delivers consistent customer experience across all channels through the use of multi-channel technology solutions.Responsibilities included:* Copywriter for corporate website, press releases, client app UX (user experience) * First response copy for national call centre & social media channels for Famous Brands – Steers, Wimpy, Fishaways, Mugg&Bean and Debonnairs.* Internal event management Show less

    • Digital Dentistry Society South Africa

      Oct 2018 - Mar 2024
      Consultant Marketing & Event Manager

      Marketing strategy, content design, communication channel marketing, online advertising, bi-monthly webinar content development & marketing, event management, treasury and sponsorship.

    • The Thinc Clinic

      Oct 2018 - Nov 2019
      Freelance Communications Consultant

      * Design, copywriting, and upload for social media channels - @thincclinic* Managing web developers & 3rd party marketing suppliers* Website launch - wireframe, graphics, copywriting, WordPress, SEO, GoogleAd Words guidance* Digital Dentistry Society SA Conferences (2018 & 2019) - Event manager, marketer & implementation - ticketing, graphic design, RSVP system, marketing channels, landing pages, social media and on-site management. Press releases, MailChimp newsletters to delegates, drawing up and disseminating exhibitor & sponsor legal contracts. Conference financial management. Report to DDS SA Vice President & President. Show less

    • ID Collective Pty Ltd

      Apr 2019 - Jun 2019
      Consultant Copy Editor - Standard Bank, DBSA

      * Content editor on the Standard Bank Private and Business Banking & Development Bank SA account.* Quality control of all material destined for client - spanning grammar, spelling, CI guide & FSP legal guideline quality control* Design quality control* Keynote editor* Radio script editor, TV commercial content editing

    • Med-Connect

      Aug 2019 - Oct 2020
      Marketing Director

      My company Med-Connect formed an extension of Biznews Connect & a division of Med-Bay. Med-Connect is a consultancy in which I specialise in taking dental practices into digital & online marketing with the aim of growing business. I develop & design websites, Facebook & Instagram pages, and design & write for social media.

    • M4JAM (Pty) Ltd.

      Aug 2021 - Sept 2022
      Marketing Communications Consultant
    • Insticc Digital™

      May 2023 - Apr 2024
      Marketing & Communications Manager
    • OLIVER Agency

      Apr 2024 - now
      Marketing Manager: EMEA
  • Licenses & Certifications

    • Verified International Academic Qualifications

      World Education Services
      Jan 2021
      View certificate certificate