Kreete McEwan

Kreete McEwan

Activity Leader

Followers of Kreete McEwan1000 followers
location of Kreete McEwanTallinn Metropolitan Area

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  • Timeline

  • About me

    Digital Marketing Consultant

  • Education

    • Kärdla Gymnasium

      1997 - 2009
    • University of Portsmouth

      2009 - 2012
      Bachelor of Arts (B.A.) Communication and Media Studies "Media Student of the Year 2012 Award"

      Activities and Societies: Writing articles for university newspaper Galleon (previous Pugwash). Disseration title: How has the contemporary media changed the perception of food?Dissertation grade: 1stDegree grade: Upper Second Class Honours

    • University of Portsmouth

      2013 - 2014
      Master of Arts (MA) Digital Marketing Distinction - Cum Laude

      Activities and Societies: Outside curriculum research project: University of Portsmouth – External Perception of Corporate Design Units taken: Essentials of MarketingDigital Media Analysis & DesignContemporary Issues in MarketingDigital Media Development & ApplicationDigital Media Marketing Project

    • Squared Online

      2014 - 2015
      Digital Marketing Course
  • Experience

    • The Ardmore Language School

      Jun 2008 - Aug 2009
      Activity Leader

      Main responsibilities: to organise/lead wide a range of activities and promote weekly activity program. To ensure students attend the set activities and to play a pivotal role in guiding and organising students on excursions.

    • Estonian School Sport Union

      Jan 2009 - Jun 2009
      Project Manager (Volunteers)

      Main responsibility: To find suitable volunteers and to manage, and coordinate the volunteers' work for the event.Other responsibilities: heavily involved in the recruitment, training and management of volunteers. Work closely with the general secretary of the Estonian School Sport Union to make sure that the project will run smoothly. This job also included enrichment sessions for volunteers, liasing with staff members, organising staff meetings and solving various issues and complications. Show less

    • Manna Tea Rooms

      Nov 2010 - Aug 2014
      Assistant Manager

      To manage/train the front of house staff, cash handling, ordering from the suppliers, to ensure that staff provide excellent customer service and to further ensure that any delivery notes and invoices are passed to the Manager. It also involved covering the manager’s duties whilst she was away and therefore assuring the running of the business.

    • Estonian food magazine Oma Maitse

      Dec 2010 - Sept 2013
      Freelance food writer

      Main responsibilities: To write food and travel articles for the magazine, manage my time well to meet publishing deadlines and manage projects simultaneously. Supply original, relevant and engaging written copy to the magazine.Interviews with celebrity chefs like Gennaro Contaldo & Lorraine Pascale.

    • Delicious Food Magazine UK

      Aug 2011 - Sept 2011
      Intern

      This internship involved lots of research work and helping aroung the Food Team office, which included anything from helping the website team to helping prepare a shoot with the art team. Basically everything to assist the smooth running of the magazine.

    • Giraffe Social Media

      May 2014 - Jan 2015
      Social Media Manager

      This role involved significant responsibility in managing different clients’ social media presences. Managing clients’ social media accounts on a daily basis and creating digital marketing strategies to achieve the objectives. The job also included creating a content strategy (calendar), creating social media campaigns and generating inbound traffic to cultivate leads and sales. Main responsibilities: • Setting up the accounts and using clients’ brand guidelines• Creating original, visually appealing and engaging posts• Creating and replying to interaction with online audiences• Creating and developing different marketing campaigns (implementing social media campaigns)• Monitoring trends in social media tools, trends and applications• Generating social growth across all social networks• Generating traffic to the clients’ websites• Monitoring statistics and presenting them in reports by using different tools (e.g. Google Analytics, Facebook Insights, Raven and Twitter Analytics) to show the social media performance• Managing social media marketing budgets Show less

    • Quindell Business Process Services

      Jan 2015 - Aug 2016
      Digital Marketing Executive

      My role as a digital marketing executive was very versatile including various aspects of digital marketing: email marketing, paid social advertising, SEO, PPC, social media, content marketing, affiliate management and others. Main responsibilities included: • Paid Social Advertising Running various campaigns for different products and target audiences (both B2B & B2C) across different social media platforms including Facebook, LinkedIn, Instagram and Twitter. Constant data analysis and optimising to increase the lead volume and lower the target CPAs. Researching target audiences and finding innovative ways to reach more potential customers. Working closely with our Facebook and LinkedIn account managers to maximise the lead volume and enhance performance.• Social Media & Content MarketingPlanning and executing social media and content marketing strategies. Creating and publishing engaging, original and high quality content for both B2B and B2C audiences. Managing external bloggers and implementing a content editorial calendar to manage content and plan specific marketing campaigns. Tracking and monitoring social campaigns in order to measure the impact of overall social media and blog activities.• Pay-Per-Click Campaigns Running and optimising both Bing and Google campaigns for both B2C and B2B for various financial and insurance products. • Email MarketingManaging the execution of email campaigns end-to-end, from creative assets and audience segmentation/targeting, creative setup, testing/QA and deployment. Building HTML emails either from scratch or using the email software Dotmailer. Show less

    • Cobweb Solutions

      Aug 2016 - Dec 2017
      Digital Marketing Executive
    • Infinigate Cloud

      Aug 2016 - Jan 2018
      Digital Marketing Executive

      Vuzion is a modern, value-add Cloud Aggregator and Microsoft CSP Indirect Partner. Vuzion’s mission is to help and enable IT Resellers, Systems Integrators and ISVs to build a long term future-proof cloud based business by supporting the development of managed service offerings and professional services to help customers get the most from the cloud. Vuzion, founded in 2016, is born out of Cobweb Solutions, the UK’s #1 provider of Hosted Exchange, and leverages Cobweb’s 20 years of delivery experience across a wide range of cloud services from partners which include Acronis, BitTitan, IBM, Microsoft, Mimecast and Symantec. Vuzion provides partners with not only a complete cloud service delivery platform, an ecosystem of cloud, managed and professional services from 100s of partners, but also a range of business success services to help them grow a profitable cloud based business. Show less

    • Adcash

      Jan 2018 - Jan 2021
      • Head Of Marketing

        Apr 2018 - Jan 2021
      • Marketing Manager

        Jan 2018 - Apr 2018
    • Respiray

      Jan 2021 - Jul 2024
      Head Of Marketing

      At Respiray, I lead the marketing department's strategy and execution, driving the company's brand growth in the wearable health tech industry. My role encompasses overseeing all marketing functions, from product launches and digital campaigns to global market expansion, with a particular focus on growing our presence in the U.S. market. By guiding a talented team and leveraging targeted, data-driven strategies, we are together elevating Respiray's visibility and impact.

  • Licenses & Certifications

    • Jellyfish Training Conversion Optimisation Certificate

      Jellyfish Online Marketing
      View certificate certificate
    • Leadership Training

      Fontes Talent Advisory
      Apr 2019
      View certificate certificate
    • Adobe InDesign CC

      Certitec
      Mar 2017
    • Jellyfish Training Google Ad Words Advanced Certificate

      Jellyfish Online Marketing
    • Strategic Leadership for Marketers – London

      CIM | The Chartered Institute of Marketing
      Nov 2019
      View certificate certificate
    • Adobe Photoshop CC

      Certitec
      Apr 2017
    • SEO: Advanced

      Econsultancy
      View certificate certificate
    • Jellyfish Training Google Ad Words Standard Certificate

      Jellyfish Online Marketing
  • Honors & Awards

    • Awarded to Kreete McEwan
      Media Student Of The Year School of Creative Arts and Media Jul 2012 University of Portstmouth Media Student Award 2012.
  • Volunteer Experience

    • Estonian School Sport Union "Meri ja Päike" Organiser/ Head of Volunteers

      Issued by Estonian School Sport Union on Aug 2005
      Estonian School Sport UnionAssociated with Kreete McEwan
    • Team Leader

      Issued by European Athletics on Jul 2010
      European AthleticsAssociated with Kreete McEwan