Sergey Korobkov

Experience

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  Slavprint

  Jun 2013 - Aug 2018

  Project manager
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  Digisky

  Aug 2018 - Jun 2019

  Project Manager
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  Insurance company Gelios

  Jun 2019 - Feb 2021

  Product manager

  Product ManagerClients: WEB/IOS/AndroidNumber of people in the team: 10Business Model: InsuranceAchievements and Results:✔ Created and implemented a "product builder," which reduced the time for developing and creating insurance documentation from 1 month to 2 days.✔ Organized quick commission payments, increased CSI to 9.4.✔ Implemented a development process based on Kanban✔ Optimized the work of the IT team.

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  DoSport

  Dec 2019 - Feb 2022

  Product owner
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  IBolit

  Feb 2021 - Jul 2022

  Middle Product manager

  Industry: MedTechProduct: TelemedicineSegment: B2B (Medical Clinics)Team: 10 PeopleWEB/iOS/AndroidMain Tasks:- Create favorable conditions for connecting new clinics and retaining existing customers;- Ensure conversion from downloading the app by patients to consultation at the level of 20%.Achievements and Results:✔ Integrated the service with an AI in the field of skin scanning, which led to an increase in the conversion rate of dermatologist appointments by 30%. As a result of the increased demand for dermatological services, 13 new clinics providing services in this area joined the service.✔ Developed an analytics system that included data on the average income of users in different regions. Described formulas for calculating the cost of medical services for clients by segments (mass, medium, premium). Based on these data, developed a recommendation system for pricing for clinics. Thanks to this system, clinics increased their sales through the platform, began to actively use the service more often, resulting in an increase in profits from commissions that iBolit receives from clinics.✔ Introduced a recommendation system, thanks to which customers added new users to the application. As a result, the number of patients per doctor was increased by 18%, ensuring an increase in profit from one patient by 5%.✔ Launched smart push notification settings, which encouraged the client not to block push notifications in settings and read notifications. Due to this, the percentage of users with disabled push notifications decreased by 6 percentage points, Retention grew by 30%.✔ Made the appointment booking page more functional and user-friendly, after which CSI was increased to a score of 9.5, conversion from first launching the app to recording an appointment showed growth of 83%, monthly revenue from the product increased by 31%. Show less

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  Budu

  Jun 2022 - Oct 2023

  Senior Manager of Product Management

  Tasks:- Developing a new product as part of the main service;- Managing the product using key product and business metrics depending on the tasks (CR, LTV, AOV, Retention, MAU, etc.);- Setting tasks for marketing, design, development, analytics teams, lawyers, and directors of partner clinics;- Formulating and testing relevant hypotheses;- Market research of competitors and CusDev, analyzing and interpreting collected data: deep interviews, Jobs to be done, CJM;- Creating User Stories, setting tasks for UX designer;- Building backlog;- Calculating Unit Economics, choosing financial model;- Development of MVP and Roadmap;- Testing the product with user participation, collecting and analyzing data to make necessary changes;- Interacting with stakeholders, related departments and partners;- Conducting presentations about the product's status and development plans for colleagues and partners.Achievements and Results:✔ Initiated, created and launched a medical marketplace, which became a sought-after product among existing clients of the BUDU service, as well as attracted new users. The service attracted attention from various publications, including being mentioned in the "Technology" section of Forbes.https://www.forbes.ru/tekhnologii/489345-medtech-servis-budu-zapuskaet-medicinskij-marketplejs✔ Launching the marketplace led to an increase in GMV in the main product (telemedicine for B2C) by 34%.✔ Implemented a system for accruing welcome points, which increased conversion from registration to purchase of services by 1.5%.✔ Integrated with large network clinics, which resulted in an increase in the number of new users due to the expansion of the geography of provided services. Show less

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  Banki.ru

  Oct 2023 - Nov 2024

  Senior Manager of Product Management

  Team: 15 people including team lead of development team, frontend and backend developers, analysts.Main task: Continuous improvement of the product (mortgage insurance) based on feedback from users and market research.Metrics: CR, NPS, Retention.Responsibilities:- Develop strategies aimed at increasing sales and conversions to achieve commercial goals;- Manage a line of products to optimize interaction with customers;- Interact with marketing and brand departments of the company;- Analyze the market and conduct A/B tests, surveys, study customer journey in order to adapt the product to current trends and consumer needs.Achievements and results:✔ Redesigned main website page to simplify user path from "calculate insurance" section to "choose insurance company" section. As a result, there was an increase in sales without the need to increase new traffic.✔ Created a package called "Combo," which allowed users to buy insurance for different purposes (e.g., life + real estate) from different companies. The option to pay in installments was added. As a result, key metrics were improved, including revenue.✔ Launched a project to enrich data, which allowed creating personalized offers considering user needs.✔ Integrated new partners (banks and insurance companies), which increased traffic, its quality, and conversion rate, as well as increased revenue due to a wide range of offers and increased interest of users in products. Insurance companies were additionally informed about simplification of legislation in the area of accreditation, motivated to actively work with banks, which led to growth and diversity of offers for users.✔ Translated partners to own acquiring with the purpose of expanding commercial proposals and conditions.✔ Increased sales by 24 points.✔ Increase in revenue per user by 16 points.✔ Revenue increase from partner by 27 points. Show less

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  ООО "Росгосстрах"

  Nov 2023 - now

  Senior Product manager