
Favio Jurado
Associate

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About me
Marketing for Hospitality | Restaurants | Bars | Food & Beverage
Education

MIT Professional Education
2024 - 2024Artificial Intelligence Strategist - Implications for Business Artificial Intelligence Artificial Intelligence Strategist - Implications for Business Strategy
Pontificia Universidad Católica del Perú
2020 - 2020Gastronomic Journalism Gastronomy Certificate
Postgrado UPC
2018 - 2020Marketing and Business Management.webp)
Asociacion Cultural Peruano Britanica (Britanico)
2006 - 2009EnglishNivel Avanzado

Lehigh University
2016 -Global Village for Future Leaders of Business and Industry, Business Administration and Management MarketingActivities and Societies: Received a scholarship to represent Peru at this prestigious program, organized by the Iacocca Institute at the Lehigh University. Attended numerous workshops including; teamwork and team-building, cross-cultural negotiations, entrepreneurship, social leadership and creativity enhancement. Learning Experience: - Increase knowledge of business and industry. - Teach, enhance and apply leadership skills. - Develop entrepreneurial thought and action. - Develop and focus career path objectives. The Global Village for Future Leaders of Business and Industry is an intensive, five-week program on the campus of Lehigh University that teaches adult professionals business, entrepreneurial and leadership skills while preparing them to thrive in a global community. Villagers will learn and live among a culturally diverse group of more than 90 peers from more than 45 countries.

Universidad Peruana de Ciencias Aplicadas
2005 - 2010Bachelor's degree Legal Studies, GeneralActivities and Societies: Calidad educativa Primer Puesto de la Promoción

CCBP Centro Cultural Brasil-Perú
2014 - 2015Portuguese Idioma extranjero
Northwestern University - Kellogg School of Management
2022 - 2023Master's degree Marketing/Marketing Management, General Professional Certificate in Digital MarketingActivities and Societies: - Understanding Customers and Generating Insights - Customer Segmentation and Behavioral Marketing - Content Marketing - Search Engine Optimization - Social Media (Organic) -The Customer Journey and Content Strategy - Brand Storytelling in a Digital World. - Search Engine Marketing - Social Media (Paid) - Email Marketing - Metrics and Measurement - Conversion Rate Optimization (CRO) - Marketing Attribution, Testing and Experimentation - Marketing Automation and AI in Marketing The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. - Acquire a start-to-finish perspective of the strategy and implementation required to be a professional digital marketer.- Gain hands-on experience with marketing tools such as SEO, SEM, social media, email marketing and display Ads.- Learn how to use metrics such as SMART goals, conversion optimization, A/B tests, attribution and experimentation to… Show more The Professional Certificate in Digital Marketing program provides a launchpad for advancing your career in digital marketing. - Acquire a start-to-finish perspective of the strategy and implementation required to be a professional digital marketer.- Gain hands-on experience with marketing tools such as SEO, SEM, social media, email marketing and display Ads.- Learn how to use metrics such as SMART goals, conversion optimization, A/B tests, attribution and experimentation to optimize your marketing plan.- Create high-impact content that engages a new generation of consumers.- Develop Ad strategies for social media with content that you plan, create and promote. Show less

Northwestern University - Kellogg School of Management
2019 - 2020UPCA - Kellogg on Marketing
Experience

EY
May 2011 - Jul 2012Associate
Benites, Vargas & Ugaz Abogados
Aug 2012 - Jan 2015Associate
Hernández & Ugarelli Abogados y Consultores
Jan 2015 - Dec 2017Partner- Legal Manager of Avon Products at a multinational level.- Head of the Tax Area at Rosselló Abogados with national and international clients.- Representing the firm in international meetings (Bank of America, Avon Products, MAPFRE, Banco Santander, among others).- Consulting on Foreign Account Tax Compliance Act (FATCA) – IRS issues.- Consulting on treaties to avoid double taxation between Peru and other countries.- Resolution of legal queries, preparation of appeals, and verification of compliance with tax obligations.- Administrative procedures before the Tax Administration in Peru. Show less

F & f Consulting
Jan 2018 - nowPresidentMarketing, business management, and public relations advisor, in the food and beverage, fashion, and hospitality, industry. Main functions are, but not limited to: ● Development of international/trilingual communication and marketing strategies.- Planning and executing social events at a national and international level.- Generating content for trilingual social networks (Spanish, English, and Portuguese).- Promoting International public relations in Argentina, Brazil, and the United States.- Sales representative and manager in Peru and abroad. F & F Peru Commercial accounts: PromPerú, Natura, Grupo Ajeper, Compañía Peruana de Chocolates, Kitchen Center, Relais & Châteaux, Campari, DIAGEO, Merck, Travex, among others. Show less
Licenses & Certifications
- View certificate

Artificial Intelligence: Implications for Business Strategy
MIT Sloan School of ManagementMay 2024 
MICE
IMEXOct 2024- View certificate

Content Marketing
HubSpot AcademyFeb 2023 - View certificate

Social Media Marketing
HubSpot AcademyFeb 2023
Honors & Awards
- Awarded to Favio JuradoPTWE Leadership Award for Excellence 2022 Extraordinary achievements as Marketing Specialist. Jul 2022
- Awarded to Favio JuradoCulinary Marketing Talent 2021 - Peru Fest USA - Nov 2021
- Awarded to Favio JuradoExcelencia en Marketing - Premium Tasting - Nov 2019
- Awarded to Favio JuradoExcelencia en Marketing de Licores - Clase Maestra - Mar 2018
- Awarded to Favio JuradoPrimer Puesto de la Carrera de Derecho UPC UNIVERSIDAD PERUANA DE CIENCIAS APLICADAS - UPC Dec 2010
Volunteer Experience
Event Organizer
Issued by Autism Speaks on Jan 2016
Associated with Favio JuradoSupervisor
Issued by Guinness World Records on Mar 2024
Associated with Favio JuradoPromPeru - Volunteer
Issued by IMEX on Oct 2022
Associated with Favio JuradoPromPeru - Volunteer
Issued by IMEX on Nov 2021
Associated with Favio JuradoPisco Spirit of Peru - Volunteer
Issued by Bar Convent Brooklyn on Jun 2021
Associated with Favio JuradoEvent Organizer
Issued by APEGA Sociedad Peruana de Gastronomía on Sept 2016
Associated with Favio Jurado
Languages
- inInglés
- poPortugués
- spSpanish
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