Jessilin Lugo

Experience

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  MMJ Inc.

  Jan 2015 - Mar 2016

  Graphic Designer

  • Oversaw the complete re-design and structure of all collateral for a more accurate reflection of the company’s brand, enhancing quality and message.• Designed all marketing materials including store-front banners, flyers, posters, and in-store displays. • Ensured 2 physical store locations and online shops had a cohesive design and aesthetic.• Created and maintained social media pages, updating them regularly with relevant news and graphics; planned and implemented cross-platform marketing campaigns that increasedbrand awareness by as much as 15%. Pokaż mniej

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  Malito Brand

  Mar 2016 - Jan 2016

  Graphic Designer

  • Collaborated closely with senior employees and management to create unique designs that fit the brand’s identity.• Managed the company’s social media presence and designed and rolled out social media blast posts to increase consumer intrigue, reachability, and brand recognition, creating a 80% increase in customers. • Designed thoughtful physical pop up shop layouts and displays which were cohesive withonline branding.

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  CrystalPlus.com

  Jan 2017 - now

  Art Department Manager

  • Supervise a staff of 5 designers, providing leadership and training on company policy; delegate assignments to designers which play to their strengths, enabling shorter project turnaround and boosting efficiency by 28%. • Liaise with 20+ customers each day to determine unique project requirements, review incoming ordersand create production proofs for customer review; create print files from approved production proofsfor manufacturing.• Provide seasonal updates to product images for use on the company’s website and online catalog.• Coordinate multiple drop shipment locations for high-volume customer orders.• Collaborate closely with the customer service department to provide daily assistance and guidance when answering customer inquiries and responding to requests.• Collaborate cross-functionally with department heads to reach existing client base and provide the sales team with cohesive marketing materials, acting as a creative lead and editor to the creative teams.• Translate stakeholders' insights into actionable creative strategies and concepts that drive revenue and profit. Pokaż mniej