Alexandra Paluzzi

Experience

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  Consolidated Financial Management & Tax Service

  Jan 2006 - May 2011

  Marketing & Administrative Manager

  • Assisted in the development of Consolidated Financial Management & Tax Service, which is a family-owned and independent financial consulting and income tax preparation firm• Established working relationships with a number of brokerage firms and insurance providers, helping to leverage their products and create client portfolios• Effectively created marketing tactics to help increase clientele while incorporating social media outlets such as Facebook and Twitter• Promoted products and services by designing fliers, brochures, media kits and press releases• Accurately quoted individuals based off their financial needs and services• Promptly responded to client’s requests, questions and/or concerns• Documented client payments and maintained employee payroll• Assisted with the hiring and interviewing of new employees• Trained employees on administrative tasks and responsibilities Show less

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  FCA Fiat Chrysler Automobiles

  Apr 2011 - Dec 2019

  • Day-to-day CRM Manager responsible for identifying areas of opportunity for increasing campaign effectiveness and solving program pain points within FCA dealer websites, digital advertising and lead management systems. Responsible for managing strategy, campaign development and execution of result-focused CRM initiatives.• Closely managed the transition from previous FCA CRM AOR (2018) to an all-new CRM AOR (2019) by facilitating necessary integrations for program certification & assisting in program strategy workshops to refine marketing tactics that convert prospects into customers. • Continually execute targeted Tier 1 CRM marketing communications for Ram, Jeep, Dodge, Chrysler, Fiat & Alfa Romeo to improve customer retention and increase loyalty. • Support Tier 2 / 3 marketing initiative by working with senior level staff to determine overall brand goals and objectives.• Diligently work with internal and external departments such as legal teams, purchasing & incentives to address any CRM issues, concerns & questions that arise. Show less • Responsible for developing and launching quarterly in-dealership and web-based training courses to support the Alfa Romeo Dealer Network with the launch of two (2) all-new Alfa Romeo vehicles – Giuila and Stelvio. Conducted ongoing competitive research of premium OEM training requirements and developed “how-to" training overviews that detail the premium vehicle delivery process and client expectations to help dealer and field personnel retail more vehicles while providing excellent customer service.• Created marketing materials such as hero cards and competitive comparison overviews to educate agencies and supporting departments on Alfa Romeo products and brand key-messages. Successfully designed and managed on-time delivery of launch materials such as nameplate catalogs, digital magazines, vehicle reveal brochures and wheel stands for auto shows and special events. Assisted with the development and execution of a full Shopping Tool Suite on Alfa Romeo’s Tier 1 website to include Build & Price, Schedule a Test Drive, Payment Calculator, Current Offers, Search New Inventory, Locate a Dealer and Get a Quote.• Designed, developed and continuously managed the Alfa Romeo Marketing Allowance Program (ARMAP). This all-new dealer co-op program effectively plans, tracks and evaluates dealer marketing and advertising initiatives, as well as provides analytic report-outs to optimize Tier 2 and Tier 3 spend.• Developed and executed Tier 3 retail-driven launch events with preferred third party vendors to develop dealer campaigns that generate both brand and dealer awareness. Show less • Revenue-generating sales position with Jeep, Dodge, Ram, FIAT and Alfa Romeo dealerships.• Managed execution of Tier 2 / 3 initiatives focused on maximizing retail sales, vehicle production, dealership performance, and cost-savings opportunities. • Achieved established targets within district(s) while developing retail sales strategies focused on increasing market share.• Responsible for forecasting monthly sales by dealer and CPOS to ensure dealer orders and reported sales met market demand. • Managed monthly vehicle allocation and scheduling opportunities to ensure maximum production capacity has been achieved within district.• Provided guidance on aggressive and innovative Tier 2 / 3 advertising and marketing initiatives including SEO/SEM, third party sales opportunities, targeted direct mail programs, and digital and social retargeting campaigns to create and sustain showroom traffic and drive new car sales.• Provided consultation on areas of cost-savings opportunities for dealers to increase profitability. Show less • Worked with both corporate and internal manufacturing teams on a variety of projects, which required planning and coordination of media relations for manufacturing, community relations, human resources, sustainability, and supplier communication projects.• Internship required writing press releases and fact sheets, managing photos and video assets, coordinating corporate and internal manufacturing events, writing and editing content for internal communication tools, and creating posts for company intranet in Word Press. • Developed copy and creative assets to increase awareness of FCA’s social media channels, such as Facebook, Twitter, Instagram and YouTube.• Worked with product communication team members on the development and execution of press vehicle launch programs, regional events, and creation of media materials. • Continuously supported World Class Manufacturing (WCM) events, leading cross-functional teams to successfully deliver projects on time and within budget.• Department lead for United Way partnership, which required organizing and coordinating monthly community service events and community development projects. Show less

  • CRM Brand Communications Manager

    Feb 2018 - Dec 2019

  • Alfa Romeo Brand Marketing Manager

    Apr 2016 - Feb 2018

  • Area Sales Manager

    Mar 2012 - Apr 2016

  • Corporate Communications & Internal Branding Internship

    Apr 2011 - Mar 2012
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  Autodata Solutions

  Jan 2020 - now

  Partner Manager, OEM Digital Vendors

  At Autodata Solutions, we transform complex data into marketing and sales solutions for the automotive industry. Together with our aligned brands - ChromeData (the industry’s unparalleled resources for accurate, timely and complete vehicle data) and UnityWorks (the industry’s premier provider of retail video marketing) - we develop technologies that enable our industry partners to optimally support and promote the sale of vehicle parts and services.