
Lyna Lim
Visual Merchandiser (Work Experience)

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About me
Commercial Solutions Specialist - Product and Integrations Expansion at carsales + Owner & Illustrator at By Lyna Lim
Education

RMIT University
2009 - 2010Advanced Diploma of Advertising (Business) Business, Advertising, Marketing
RMIT University
2007 - 2008Diploma of Visual Merchandising Visual Merchandising, Styling, Event Management, Photography, Lighting
Experience

MYER
Jul 2008 - Nov 2008Visual Merchandiser (Work Experience)- Dressing and Styling mannequins.- Displaying advertising, promotional posters and ticketing to company standards.- Decorating and Styling Spring Racing and Christmas area with products.

Mathers
Dec 2009 - Sept 2011Sales Consultant- Maintaining a strong focus and commitment to customer service.- Building rapport with customers.- Serving customers, while developing an understanding of the customer’s expectations.- Answering the phone and conducting over-the-phone sales.- Developing management and communication skills.- Training new sales consultants.- Handling finance/money, and closing up the register and system.- Transferring, unpacking and packing stock.- Displaying and hanging advertising and promotional posters.- Setting up, styling and constant maintenance of window displays and store layout for promotions and events to visual merchandising standards. Show less

The Campaign Palace
Oct 2010 - Dec 2010Account Service (Work Experience)- Meetings with clients (Oxfam, Target, Cancer Council of Victoria).- Research for new campaigns.- Research on clients’ competitors.- Working on current campaigns (Media Advice Notes and Job Bags).- Answering calls at reception.- Photocopying and scanning documents.

JAG
Sept 2011 - May 2012Part-time Sales Consultant & Caretaker Store Manager- Organise the staff rosters ensuring enough staff are scheduled and ensuring it was within budgets.- Maintaining a strong focus and commitment to customer service.- Serving and styling customers, while building rapport.- Answering the phone and conducting over-the-phone sales.- Developing management and communication skills.- Training sales consultants.- Assigned responsibility of maintaining order and tidiness in the stock room, and the men’s section on the store floor.- Handling finance/money, and opening and closing the register.- Transferring, unpacking and packing stock.- Displaying advertising and promotional posters to visual merchandising standards. Show less

Carsales.com.au
May 2012 - nowManaging the development and execution of digital advertising products. Commercial Product portfolio: Finance and Insurance, Aftermarket, Ownership, Email/Newsletters and Programmatic.Developing and aligning roadmaps with Product and Technology teams to develop and deploy new products and product updates/iterations utilising agile methodologies.Analyse the performance of new and existing product initiatives as well as identifying opportunities that add value and meet advertisers' needs. Collaborating with finance, to analyse product pricing to ensure market penetration is achievable and maximised. Show less Working closely with the MediaMotive Sales, Product, Insights and Development teams as well as clients directly to manage new product initiatives and bespoke projects, including OEM Premium Hubs, Ownership Retention and Finance & Insurance integrated placements across the Carsales Network. Ensuring delivery on product launches and performances, and projects as approved by all parties in the specified time frame. Constantly working on better ways to improve the processes, solutions and results for the client and internal stakeholders.Since July 2015, my role has involved Account Management of Carsales' Finance partners Stratton Finance & RateSetter. Show less Supporting Account Managers by ensuring advertising campaigns start and end successfully and to brief. This includes:- Preparing schedules- Setting up campaigns- Liaising with media and creative agencies- Monitoring and managing the progress of the campaigns- Reporting on the delivery and effectiveness of the campaign- Recommendations for campaign optimisation and new campaignsClients include: BMW, MINI, Nissan, Honda, Honda Dealers, Porsche Dealers, Renault, FCA, Suzuki, The Big Issue, Victorian Government, Western Australian Government, RAC WA, ANZ, Polaris, Indian Motorcycles. Show less
Commercial Solutions Specialist - Product and Integrations Expansion
Mar 2023 - nowClient Solutions Specialist
Feb 2019 - Oct 2023Product Manager
Jan 2018 - Jun 2019Project Manager
Mar 2015 - Jan 2018Agency Account Executive
Sept 2013 - Mar 2015Agency Sales Coordinator
May 2012 - Sept 2013

By Lyna Lim
Oct 2019 - nowOwner & IllustratorCreativity and passion is imperative to pursuit in life which is where By Lyna Lim started.Unique hand illustrated art prints to complement you.Follow along via https://www.instagram.com/bylynalim/Website launching soon: https://www.bylynalim.com.au/
Licenses & Certifications
- View certificate

#WeAreCarsales Awards – We Own It 2022
Carsales.com.auDec 2022 
Product Management
General AssemblyMar 2018
Volunteer Experience
Event Volunteer (Million Paws Walk)
Issued by RSPCA Victoria on May 2012
Associated with Lyna Lim
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