Duvindra Corea

Experience

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  215

  Jan 2010 - Apr 2011

  May – Assistant Business Development ManagerAssistant Business Development Manager

  Plastishells water tanks)Overall responsible for the profitability and market share of the products and managing the gross profit of Richard Pieris distributors & Business PlanResponsible for brand development using ATL & BTL & product development.Working with the factory for raw material ordering & new cost reduction methods.Managing over 30 sales representatives in distribution under eight different area managers.Implementing of training programs for the new recruits and the existing reps to improve their product knowledge.Having team of 7 members to manage the operations in terms of service and information. Show less

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  ID Lanka Limited

  May 2011 - Feb 2012

  Brand Manager

  Brand Manager (Locally Manufactured Foreign Liquor Category)Responsible for the overall category revenue & profitabilityPlanning future sales forecast & budget planningContinuously doing Industry, consumer & channel research and developing strategy to grow the businessDeveloping New products to suite consumer needs & life styleDeveloping channel strategy (Wine stores, Modern Trade & HORECA) to develop the channel in terms of revenue & profitabilityPlanning & Executing market activations & samplings throughout the countryPromoting the Brands through BTL & Electronic Media (Social Media, Data base marketing & Web site)Developing the overall Marketing Mix for each product & CategoryPlanning & implementing Sales team development programs in all 3 channelsThere were 5 subordinates reporting and the sales channel was reporting through indirect line Show less

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  Maliban Biscuit Manufactories

  Feb 2012 - Mar 2015

  Brand Manager

  Gold Marie Range, Nice, Ginger, Gem & Healthy Living Category)Responsible for the Overall revenue & profitability and the Brand objectivesContinues consumer research and developing new products to suite consumer needsPlanning future sales forecast & budget planningDeveloping 360 degree communication campaigns to communicate the Brand Message Dealing with creative & media agencies Planning and implementing market activation plans & Developing the social media platformDeveloping & Executing the Marketing Mix for each Brand10 subordinates are reporting and the sales channel Show less

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  Next School of Business

  Jun 2013 - Feb 2022

  Lecturer

  I am in the CIM lecture pannel of NEXT Business School

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  Maliban Biscuits & Milk

  Apr 2015 - Aug 2017

  Category Manager (Biscuit & Milk)
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  Maliban

  Sept 2017 - May 2019

  Marketing Manager
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  DSI ( D Samson and Sons Pvt Ltd)

  Jun 2019 - Jan 2020

  Senior Manager - Marketing and Wholesale Channel Operation

  Holding a Senior Manager position directly reporting to Director Sales and marketing. Responsible to develop the whole sale business and develop the DSI mother brands and sub brands and working with NPD team to take NPD process.KPI where revenue and profits and developing the internal process to improve the productivity and efficiency.

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  MACOM Strategic Solutions

  Feb 2020 - Nov 2020

  Strategic Marketing Consultant
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  American Premium Water

  Dec 2020 - Feb 2021

  Manager Sales and Marketing

  Setting up the Smaller Water Bottle operation and strategic blue print, bringing in better systems on manages and monitor the current operation and executing digital promotional plans in drive the sales and penetration of the 19L operation

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  Hemas Consumer

  Mar 2021 - Sept 2021

  Brand Manager - Velvet

  Was responsible to Plan and Execute the Velvet Brand plan and achieving the annual revenue and profitability targets, all so achieving the key Brand KPI such as Awareness, Brand Equity, Penetration and Market Share

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  Adamjee Lukmanjee & Sons

  Oct 2021 - Oct 2022

  Sales and Marketing Manager - Local Business Unit (N-Joy Brand)

  Responsible for the local business N-Joy Brand in terms of developing the Brand and achieving the set revenue and profit target of the local SBU, All so running the operation in an effective and efficient manner. Separately focusing on the Coconut Oil Branded and Unbranded Market, Virgin Coconut Oil, Coconut Flour, NPD, E-Commerce Business & Channel Partner Management

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  Lanka Spice Pvt Ltd (McCurrie Brand)

  Nov 2022 - now

  Chief Marketing Officer

  Responsible for the Sales, Marketing and Admin department. Achieving the monthly and annual revenue and profit target by managing the key sales channels Modern Trade, HORECA, Institutional and Showroom. Developing the Brand through Digital initiatives and activations, and developing the existing portfolio and launching NPD. Managing the operation in terms of efficiency, effectiveness and Productivity. Working with CEO and MD on various projects to take the brand and company forward

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  Edith Cowan University

  Jul 2024 - now

  Tutor

  Tutoring Introduction to Business Analytics for Undergraduate Students, Guiding them on the subject and its application to real-life corporates through case studies.