Austin Lake

Experience

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  Kenbrook Bible Camp

  May 2008 - Aug 2010

  Crew Director
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  Sheehy Auto Stores

  Sept 2011 - Apr 2013

  Sales and Leasing Consultant

  - Constantly surpassed sales goals by developing relationships with customers and providing excellent customer service- Negotiated agreement on deal terms and completed paperwork including credit applications- Mentored new consultants through the sales process

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  Liberty University

  Apr 2013 - Jan 2017

  Responsibilities included: - Assisted with creating, editing, and proofing resident undergraduate enrollment marketing- Managed department social media platforms including CPC ad campaigns in excess of $10,000- Created and edited content for all undergraduate admissions web pages- Led other digital communication efforts such as third-party lead sources and bi-weekly live online seminars- Supervised 30+ employees in a call center environment in areas such as training, employee performance, and quality assurance Show less

  • Senior Admissions Counselor - Marketing and Social Media

    Jun 2014 - Jan 2017

  • Admissions Counselor

    Apr 2013 - Jun 2014
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  Simply Candles & Gifts

  Sept 2015 - Dec 2019

  Co-Owner

  We make all-natural, soy candles and distribute in the Lynchburg, Virginia area. A portion of all sales got to local non-profits.

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  Sky Ranch

  Jan 2017 - now

  - Creating, designing, and executing summer camp communication schedule for programs that serve 8,000+ campers each year- Building and executing scheduled and transactional email campaigns through MailChimp and Sky Ranch’s CRM - Producing marketing reports for the executive leadership and board using Business Intelligence tools including Microsoft Excel and Microsoft Power BI

  • Digital Marketing Analyst

    Jan 2018 - now

  • Marketing & Database Specialist

    Jan 2017 - Jan 2018
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  Liberty University

  Feb 2018 - now

  - Management and execution of 7- and 8- figure digital marketing budgets across paid search, social, and programmatic platforms for the online, residential, and K-12 divisions- Built reporting and presented campaign performance to cabinet leadership on a reoccurring basis- Conducted weekly coaching with media analysts to improve campaign efficiency and work on professional development- Oversaw onboarding and testing of new platforms and innovative processes that drove increased ROI for the university and 6-figure cost savings- Built out processes and SOPs that assisted in scaling the Digital Media team from 3 to 10+ team members over a three-year period Show less - Prepare, submit, and continually update digital marketing budget for residential programs and events at Liberty University- Oversee SEM/PPC budgets and campaigns in Google, Bing, and Yahoo using bid management software - Create from scratch and manage digital campaigns on social and display platforms including Facebook/Instagram, YouTube, & Snapchat, Spotify, LinkedIn, Google Display & DSPs.- Give feedback on website and landing page designs, coordinate a/b tests, and monitor site conversion through analytics software.- Craft messaging for all resident digital campaigns and give instruction/feedback to marketing team on creative used for ads- Oversee email marketing for resident graduate programs - editing strategy, content, design, and audiences. - Regularly present campaign progress and success from enrollment efforts to executive leadership and management Show less

  • Assistant Director of Digital Marketing

    Jan 2022 - now

  • Senior Digital Media Analyst

    Feb 2021 - Jan 2022

  • Digital Media Analyst II

    Feb 2018 - Feb 2021
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  Austin Lake Marketing

  Oct 2019 - now

  Business Owner

  Providing Full Service Paid Media Campaigns for Agencies and Brands across the United States.Google Ads | Bing Ads | Facebook & Instagram Ads |TikTok Ads | Programmatic Campaigns including Display, Online Video, Connected TV, & Audio