Erik Fredricson

Experience

• 

  JC Jeans Company

  May 2013 - Aug 2015

  Salesman
• 

  JSA - JIBS Student Association

  Jan 2016 - Jun 2017

  As the founder and project manager of the Sponsor Team, I was responsible for establishing new relationships with businesses on behalf of the student association. My duties involved:• Developing a sales strategy and relevant presentation material• Managing the entire sales process, from the first contact to quotation, negotiation, and contract signing• Coaching other students driven projects in attaining sponsors• Recruiting As the Vice Head of the External Committee, I worked to further connect the students to the business life. Among the duties were: • Continuous contact with established partners• Being responsible for the goal fulfillment of the association's Case Academy and Investment Club• Negotiation

  • Founder and Project Manager of the External Committee's Sponsor Team

    Aug 2016 - Jun 2017

  • Vice Head of the External Committee

    Jan 2016 - Jun 2017
• 

  IKEA Group

  May 2016 - Jun 2018

  Salesman
• 

  Nova School of Business and Economics

  Mar 2019 - Apr 2019

  Student Consultant at StartUp Research Nova

  StartUp Research is a Post-Graduation program collaboratively built by scientists and entrepreneurs from ITQB NOVA and NOVA SBE. The program is designed to create awareness among researchers of the value their science can generate.As a student consultant, I supported biotech researchers in translating their innovations, e.g. a new method for producing better antibodies, into business models and preparing their pitches for investors.

• 

  Unilever

  Aug 2019 - now

  - Leading & crafting multi-year category & brand growth strategies and innovation roadmaps for the largest ice cream brand in the Nordics- Heading >10M € innovation & portfolio projects. Facilitating cross-functional & international project teams. Covering market, brand & consumer research, product development, trade story creation, 360° activation and sales planning.- Secures endorsement from senior management & customers with data-driven narratives.- Co-leading a team of six brand managers using agile methodology. Show less

  • Nordic Senior Brand Manager - Portfolio & Innovation Lead Heartbrand (GB Glace, Ingman, Frisko)

    Aug 2023 - now

  • Nordic Senior Brand Manager - Ice Cream Desserts

    Jan 2023 - Jan 2024

  • Nordic Category Lead - Home & Hygiene

    Jul 2022 - Feb 2023

  • Nordic Portfolio & Innovation Lead - Home & Hygiene

    Jun 2021 - Oct 2022

  • Nordic Junior Brand Manager - Home & Hygiene

    Jan 2020 - Jun 2021

  • Nordic Junior Brand Manager Intern

    Aug 2019 - Jan 2020