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Olivia Ragni

Olivia Ragni

Public Relations Intern

Followers of Olivia Ragni483 followers
location of Olivia RagniMadrid, Comunidad de Madrid, España

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  • Timeline

  • About me

    Marketing Consultant | CRM Marketing Specialist | Business Development Strategist

  • Education

    • Temple University

      2006 - 2011
      Bachelor of Business Administration (B.B.A.) International Business Marketing and Public Relations

      Actividades y grupos:Public Relations Student Society of America (PRSSA) PRowl Public Relations American Marketing Association (AMA) Temple University Snowboarding Club (TUSC)

    • Universidad Politécnica de Madrid

      2018 - 2019
      Master's degree Viticulture and Enology

      Second year of Vinifera Master program from Montpellier Supagro. Viticulture thesis with Pilar Baeza and José Ramón Lissarrague - Modifications of shoot density in Rueda D.O. with v. Vinifera verdejo.

    • Montpellier SupAgro

      2017 - 2019
      Master of Science - MS Viticulture and Enology

      Vinifera Viticulture and Enology Master in Science.

    • EIT Digital Alumni

      2022 - 2023
      EWA Certificate Entrepreneurial and Small Business Operations

      Start up accelerator focused on teaching skills such as entrepreneurship, financial models, marketing campaigns, team management, project management, building pitches, fundraising, and working with investors.

    • Wine & Spirit Education Trust

      2014 - 2014
      Advanced Wine Steward/Sommelier Pass with Distinction

  • Experience

    • Braithwaite Communications

      Jan 2008 - Jan 2008
      Public Relations Intern

      ·Designed and presented “B12,” an intern firm program, to firm executives ·Bought awareness to all Philadelphia high schools about the Beneficial Scholors Program ·Contributed to daily office meetings to help determine new potential clients and industries

    • K&L Wine Merchants

      Jan 2014 - Jul 2017
      Marketing Specialist, Event Coordinator, Wine Buyer

      ·Collaborated with wineries, importers, and distributors to curate our wine selection, refining negotiation and relationship-building abilities.·Initiated customer development strategies, with a focus on club memberships, utilizing new marketing tactics to attract and retain loyal customers.·Leveraged advanced CRM tools to optimize customer interactions and personalize marketing campaigns.·Conceptualized, organized, and executed events and tastings, vital for building strong community relations, fostering brand loyalty, and amplifying brand recognition.·Contributed to a successful content and social media strategy, including blogging, wine reviews, and oversight of Instagram and Twitter accounts.·Wine writer: https://onthetrail.klwines.com/search?q=olivia Mostrar menos

    • CrushLab

      Jan 2021 - now
      CEO

      ·Established and currently manage CrushLab, the first boutique start-up winery that provides both a co-working space and customized wine making services for businesses.·Built and led a team to achieve significant growth and success, growing from a solo operation to a thriving startup in just 2 years.·Conducted extensive market research and analysis to validate the demand for the company's products and services, informing product development and marketing strategies.·Developed and implemented a strategic vision for the company, including its financial model to forecast revenue growth and profitability, R&D plan, marketing plan, and investor pitch deck.·Successfully managed wine exportation by developing skills around international market expansion, negotiation, and supply chain management.Website: crushlabwines.com Mostrar menos

    • Hammond Realty

      Jan 2021 - Sept 2022
      CRM Specialist & Analytics

      ·Led a CRM data migration project, meticulously transferring thousands of sensitive customer records from one system to another.·Supervised a dedicated team of three professionals, coordinating their efforts for a smooth data migration process.·Optimized workflow efficiency and ensured consistent achievement of project deadlines and bi-weekly goals.

    • Coalla

      Jul 2022 - now
      Business Development - Wine Sales

      ·Expanded client base from 40 to 140 within 12 months through strategic customer acquisition and relationship-building initiatives.·Enhance client retention and repeat business by executing effective customer loyalty strategies backed by data-driven insights and analytics for progress tracking and market trend analysis.·Manages a competitive territory, providing valuable expertise in product positioning and sales strategies to a diverse client base.

  • Licenses & Certifications