Evie Townley

Evie Townley

Followers of Evie Townley1000 followers
location of Evie TownleyKansas City, Missouri, United States

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  • Timeline

  • About me

    Customer Success | Student Advocate | EdTech Enthusiast

  • Education

    • Truman State University

      2013 - 2017
      Bachelor’s Degree Business Administration - Marketing

      Activities and Societies: Alpha Kappa Psi, Tau Lambda Sigma, Student Ambassadors Bachelor of Arts in Business Administration with a concentration in Marketing. Minors in Spanish and Communication.

    • University of Wisconsin-La Crosse

      2018 - 2020
      M.S.Ed Student Affairs Administration

      Research focus on first-generation students. Completed practicum in academic advising and first-year student success.

  • Experience

    • Truman State University

      Mar 2014 - May 2017

      Conducted research for the VP of Enrollment Management, both through student and faculty focus groups, edited and updated the Faculty Handbook for Recruiting for the University, and monitored webpages for accuracy of information. I was responsible for leading tours of campus three times a week, working six to seven large group visit days each year, and remaining knowledgeable of all on-campus events and related information.

      • Student Assistant to Vice President of Enrollment Management

        Aug 2016 - May 2017
      • Student Ambassador

        Mar 2014 - May 2017
    • Sherwin-Williams

      Apr 2016 - Jul 2016
      Management/Sales Intern

      From May to August, I participated in the Management Trainee Intern program. This included learning the POS system, all financial data, management policies and procedures, and sales rep ride a longs. This internship prepares participants to be an Assistant Manager of a Sherwin-Williams store once they graduate with their undergraduate degree. Additionally, my team consisting of myself and two other interns, earned third place in the regional competition that focused on solving obstacles within the current business model. Our project focused on increasing the number of store credit accounts opened on a regular basis, and how to market this to current and new customers. Show less

    • Take Root Cafe

      Aug 2016 - Dec 2016
      Marketing and Fundraising Intern

      Performed marketing and fundraising tasks alongside a committee, in order to publicize cafe opening, mission, and purpose within the community. This cafe is a donation-based, pay what you can restaurant looking to alleviate the hunger problem in northeast Missouri, as Adair County is one of the hungriest counties in Missouri. It also aims to support local farmers and foods.

    • Truman State University

      Jul 2017 - Jan 2021

      I served as an in-house admissions counselor for Truman State University. I was responsible for ensuring great experiences for the prospective students and their families that visit campus, conducting group visit presentations and individual, one-on-one visits. Remaining in contact with students was a vital aspect of this position, along with being accessible and dedicated to the University's mission. I was responsible for incoming emails addressed to Admissions at Truman, checking the email continuously and responding in an appropriate amount of time.I also acted as our Academic Department Liaison, communicating both with the departments across campus and helping them reach prospective students. Show less

      • Assistant Director of Admission - Technology

        Mar 2020 - Jan 2021
      • Admission Counselor

        Jul 2017 - Mar 2020
    • UMKC Henry W. Bloch School of Management

      Jan 2021 - Sept 2021
      Associate Director of Graduate Programs

      As Associate Director of Graduate Programs, I worked to recruit graduate students to the Bloch School's graduate programs. I focused on developing strong relationships with our corporate partners, prospective and current students, and Bloch School faculty and staff. I also oversaw our Graduate Student Ambassador program, devised communication strategy, and managed projects as assigned.

    • Mentor Collective

      Sept 2021 - Nov 2022
      Senior Partner Success Operations Associate

      Mentor Collective is the leading provider of impact-driven mentoring programs. MC partners with universities to provide all students with a relevant, trained peer, professional, or alumni mentor.Mentor Collective partner institutions have seen an average reduction in melt rates of -13.79% and an average effect on retention of +3.84%, with a total of over 75,000 mentorships created since inception in 2015.As a member of the Partner Success team, I had a unique role that combines both operations and program management. I focused on supporting mentorship programs through operations design, program implementation support, and interventions related to participant recruitment, training, and user experience. I also served as a program manager, running point on program design, goals, and client engagement. I have a special interest in enrollment programs and partnering with university admission offices to meet their yield goals. Show less

    • Niche

      Nov 2022 - now
      Customer Success Manager, Higher Education

      As a Customer Success Manager, I work closely with our partners utilizing the Niche suite of services. I guide partners on name buys, remarketing implementation, and make data-informed strategic decisions to reach their enrollment goals. I also specialize in the Niche Direct Admissions program to assist schools identify goals and audiences, and create communications to recruit and shape their incoming class.

  • Licenses & Certifications

    • Google Analytics Certification

      Google Digital Academy (Skillshop)
      Nov 2022
      View certificate certificate
    • Trained Mentor

      Mentor Collective
      Mar 2022
  • Volunteer Experience

    • Student Volunteer

      Issued by Adair County Humane Society on Sept 2013
      Adair County Humane SocietyAssociated with Evie Townley
    • Organization Staff Advisor

      Issued by Alpha Kappa Psi on Jan 2018
      Alpha Kappa PsiAssociated with Evie Townley
    • Organization Staff Advisor

      Issued by Tau Lambda Sigma on Aug 2019
      Tau Lambda SigmaAssociated with Evie Townley