
Marius Chiriac
Call Center Specialist

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About me
Digital Marketing Manager @ Kfea.ro | Online Marketing, SEO
Education

Academia de Studii Economice din București
2017 - 2020Bachelor's degree Marketing
Academia de Studii Economice din București
2020 - 2022Master's degree Online Marketing
Experience

Blue Point Telecom
Aug 2016 - Aug 2017Call Center Specialist• The responsibilities I have had within the company have developed my communication and persuasion skills so that I succeed at every stage of the sales process.• The job duties include proposing offers tailored to the needs of the customers, in order to give them exactly what they need, but at the same time managing a win/win relationship, with the aim of growing and securing a long-term relationship.

EMAG
Aug 2017 - May 2018Call Center Customer Service Representative• Excelled as a top-performing employee by providing exceptional customer support, achieving a 95% customer satisfaction score;• Handled complaints empathetically and professionally, reducing escalation rates;• Offered a positive attitude, ensuring customer trust and loyalty.

Telekom Romania
May 2018 - Oct 2020Retail Sales Representative• Delivered detailed product presentations, enhancing customerunderstanding and increasing sales closure rates;• Applied principles of consumer behavior to tailor solutions, boosting customersatisfaction scores;• Conducted competitive analysis, facilitating purchase decisions and achievinga 30% growth in sales volume.

TRUE HOST SYSTEMS SRL (Atelier Storie)
Jan 2020 - nowGeneral ManagerFounded and developed a small performing marketing agency that offers comprehensive services including strategic business analysis, paid campaign advertising, SEO, content strategy and web development.• Conducted in-depth strategic business analysis to understand client industries and created tailored Digital Marketing Strategies profiling Buyer Persona, increasing client retention by 30%.• Launched effective PPC campaigns tailored to brand, leveraging indepth research through tools like Google Keywords Planner, Google Trends, SemRush, Ahrefs to identify high-performing keywords and ensure cost-efficient results, reducing CPC by 40% while maximizing campaign reach.• Enhanced Website Visibility through strategic SEO, with purpose in achieving visibility in search engines, driving a 50% increase in organic quality traffic and improving online presence for client websites.• Delivered bespoke presentation websites and e-commerce platforms, tailored to each client's brand identity and objectives, achieving a 90% client satisfaction rate.• Produced Custom Graphic Design and high quality Advertising Materials, including flyers, posters and product labels in order to support online and offline marketing campaigns, contributing to a 40% growth in client offline marketing success.• Provided professional product photography services improving product appeal and boosting online sales conversions by 15%. Show less

The Sports Architects
Sept 2020 - Oct 2020Marketing Account Manager - Project Based• Helping brands, clubs, competitions and athletes to grow and stay relevant to their consumers and fans using strategic thinking, efficient actions and creating valuable content.• Strategic planning, branding & creative, brand storytelling, content strategy, content development &production, social media marketing, sports business workshops, sports business architecture.

Kfea.ro
Dec 2020 - nowHead of E-commerce / Digital Marketing Manager• Leading a team of 3 members, training and motivating them to exceed organizational objectives, achieving 50% increase in annual revenue.• Managed an annual budget of 300,000 euros for advertising and development of new assets in shop, generating an annual revenue of over 10 million euro through our digital marketing strategies and campaigns.• Designed and executed digital marketing campaigns through organic search campaigns (SEO), paid advertising (SEM), affiliate marketing, email marketing, social media and other channels increasing brand awareness by 60% and customer engagement by 30%.• Successfully transitioned the business to Magento 2 using the Zento solution, completing the one-year project on time and under budget.• Configured and preserved the Magento 2 platform to streamline marketing automation and enhance customer engagement, leading to a 30% increase in lead conversions.• Researched, sourced and launched complementary private label products under the Etolia brand, focusing on negotiating with suppliers from China (market analysis, supplier evaluation and overseeing operations), securing competitive terms and achieving a 50% cost reduction.• Implemented advanced solutions such as customer loyalty program, email marketing automation, campaign tracking, and analytics tools improving ROI by 40%.• Conducted market research to identify growth opportunities for organic traffic & new web domains with relevant content placement, leading to a 40% increase in website visits.• Sustained and grown external partnerships with PPC agency and other stakeholders, resulting in a 25% improvement in paid advertising ROI.• Resolved technical challenges efficiently by collaborating with IT teams and external vendors, minimizing downtime and ensuring uninterrupted operations. Show less

Freelance
Jun 2022 - nowPreședinte Asociație de Proprietari
Licenses & Certifications
- View certificate

Toggl Hire Growth Marketing Certificate
Toggl HireAug 2024 - View certificate

Advanced Google Analytics
GoogleMay 2021 - View certificate

Fundaments of Marketing Digital - Google
Google Digital GarageJun 2020
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