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Riffeth Rauff

Riffeth Rauff

Followers of Riffeth Rauff3000 followers
location of Riffeth RauffKuala Lumpur City, Federal Territory of Kuala Lumpur, Malaysia

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  • Timeline

  • About me

    Travel and Technology | Expedia Group

  • Education

    • ACCA

      -
      Accounting and Finance Advanced Diploma Level

    • Wesley College, Colombo

      1998 - 2011

    • ESOFT Metro Campus

      2009 - 2009
      Diploma in Information Technology and E-Commerce Information Technology

    • Northumbria University

      2014 - 2016
      Bachelor of Science (B.Sc.) Business, Management, Marketing, and Related Support Services

      Study areas include; understanding business strategies, leadership, contemporary management practices, contemporary issues in finance and accounting, a module on self analysis, personal development and personal impact and followed by the final project which I chose to do a case study in analyzing the effectiveness of using Social Media to promote a brand like Coca Cola.

  • Experience

    • Softlogic Holdings PLC

      Sept 2011 - May 2016

      • Executive Treasury Operations

        Dec 2013 - May 2016

      • Junior Account Executive

        Apr 2013 - Dec 2013

      • Finance Trainee

        Sept 2011 - Mar 2013

    • BeZingo Consultancy

      Sept 2015 - Jun 2016
      Business Development Manager

    • Emerging Media (Pvt) Ltd.

      May 2016 - Nov 2016
      Senior Executive Business Development

    • Expedia Group

      Nov 2016 - now

      Market Management - MalaysiaManage a portfolio of top tier hotel partners to maximize the production potential in the travel marketplace. The broader objective is to ensure global travelers find the most suitable property for their dream trip, and that hotel partners can reach Expedia Group's full breadth of global traveler demand.ProjectsWorkflow and process improvement on efficiency gaps (ASEAN Region) Market Management - APAC Focus Markets : Oceania, South Asia, South East AsiaStrengthen/establish relationships, provide consultancy and expertise to hotel partners, vacation rentals and stakeholders to maximize revenue and optimize the space of online travel. Strategy execution using market trends and insights on global travel to maintain progressive revenue generation via Expedia Group websites.ProjectsAPAC Team Culture and Engagement Enhancement Market Management - Sri LankaResponsible for growth and revenue generation of the Sri Lankan market by acquiring, strengthening, re-establishing relationships with Hotel Partners. Provide consultancy based on data and trends in the Sri Lankan travel space to Hotel Partners on revenue management and increase customer conversion through Expedia Group websites.

      • Associate Market Manager

        Sept 2022 - now

      • Partner Success Associate

        Oct 2019 - Aug 2022

      • Market Associate

        Nov 2016 - Oct 2019

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Riffeth Rauff
      Inspirational Self Leader Expedia Group Apr 2021
    • Awarded to Riffeth Rauff
      Strategic Initiative Champion Expedia Group Apr 2021

  • Volunteer Experience

    • Head of Program

      Issued by Sri Lanka Unites on Aug 2010
      Sri Lanka UnitesAssociated with Riffeth Rauff

    • Media and Photography- World Twenty20- Sri Lanka 2012

      Issued by International Cricket Council on Sept 2012
      International Cricket CouncilAssociated with Riffeth Rauff

    • Head of Marketing and Promotions

      Issued by Urban Legends Sri Lanka on Aug 2015
      Urban Legends Sri LankaAssociated with Riffeth Rauff