Anjan Mahapatra

Experience

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  XLRI Jamshedpur

  Jun 2014 - Mar 2016

  Student
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  Flipkart

  Dec 2016 - Aug 2021

  Brand Management - Flipkart Private Brands & LabelsLarge Appliances (ACs), IoT & Wearables- Manage a P&L for a 300Cr portfolio of Private Brands P&L for the brands Nokia, Motorola, MarQ, Sansui in the Air Conditioner Category- New Products Development, Brand Positioning & Laddering for current & upcoming Flipkart Private Brands in ACs, IOT & Wearables- Handle Brand positioning & involved in the brand marketing initiatives for the Air Conditioner Portfolio- Involved in end-to-end brand management of product portfolio including driving teams in Sourcing, Quality, Business Finance, Brand Marketing, and Merchandising Show less - Drive the end-to-end implementation of the Flipkart Employee Value Proposition from demographic targeting, setting up and conducting FGDs, rolling out employer brand surveys internally and externally, conducting EVP validation workshops to defining the creative expression(WIP)of the Flipkart EVP on all external and internal platforms.- In charge of all content for the Flipkart LinkedIn handle and all the social media handles of Life@Flipkart on Facebook, Instagram, and Twitter. - Branding partner for all HR products and digitization initiatives for the end-to-end candidate touchpoints in Flipkart- Decide on content strategy, analyse all channel metrics and conceptualization of all postings and job ads on all channels.- Branding partner to Talent Acquisition across functions and provide branding inputs and content for hiring campaigns, referral programs. - Branding partner for the Candidate experience and Onboarding teams of Flipkart. Work closely with them to define and design elements of the Flipkart Career Site, online and offline Candidate experience and the Flipkart Onboarding experience. - Conceptualise and drive targeted hiring campaigns on LinkedIn for hard-to-fill roles and targeted audiences. - Branding partner to University relations team and handle all offline and online branding for Campus events. - Branding partner to Customer Experience, Category Design and Operations and Corp functions of Flipkart to conceptualise and showcase people and innovation stories on all offline and online channels. - Create and edit content for Life@Flipkart in the form of infographics, videos, longform articles and social media campaigns. Show less

  • Senior Manager - Private Labels & Licensed brands team

    Feb 2021 - Aug 2021

  • Brand Manager Private Labels

    Jan 2019 - Feb 2021

  • Employer and Talent Branding

    Dec 2016 - Jan 2019
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  Flipkart

  Oct 2021 - Nov 2022

  Senior Manger - Marketing (Flipkart Plus & SuperCoins)

  On & Off-Platform Marketing & Banding for Flipkart's Loyalty program - Flipkart Plus and the Digital currency - SuperCoins-Manage a 5-member design team for all Creatives & Comms for Flipkart's Loyalty program- Drive Coin Comprehension through Creative & Copy Interventions- Set up and scaling WhatsApp as a marketing channel for SuperCoins- Set up and Scale Social Media channels for SuperCoins - Facebook, Instagram & YouTube through regular content creation & paid advertising- Drive Periodic customer Research by generating insights from FGDs, Customer voice calling & In-App surveys to find gaps in Plus program & SuperCoins awareness and benefit comprehension- Improve CTRs on Flipkart App for all SuperCoin construtcs- Optimise for traffic & CTRs of CRM channels for Plus & SuperCoins - Liaise with Product team and work on Marketing assets to ensure Customer comprehension & reduced churn on the SuperCoins & Plus page Show less

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  Fi

  Dec 2022 - Jul 2024

  Associate Director - Product Marketing

  Current PMM for Lending BU at Fi - End-to-end GTM of all Lending products for Fi- Leading creatives and comms for GTM as well as BAU campaigns- Integrating user feedback in all comms and in-funnel screens - Optimizing TOFU through cross-channel promo and reactivation campaigns - Optimizing BOFU through targeted drop-off comms Worked on Pay, Debit Cards & Insights - Devising Brand and Campaign strategy for ReActivation and Activation for various features - Lending, Pay, Debit Card & Insights- Devising GTM for new product launches, based on user research insights- Liaising with the Product team to roll out GTM and BAU growth interventions on Debit Cards & Fi UPI to ensure Customer comprehension & reduce churn on feature pages- Leading Pay Growth team of Fi UPI and Fi Debit Card and designed end-to-end Customer journeys, activation Flows, and drop-off communication for Pay users Show less

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  Games24x7

  Aug 2024 - now

  Senior Marketing Manager - Retention