Myra Moreira

Experience

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  Baker Lovick Advertising

  Jan 1983 - Jan 1993

  Senior Public Relations Counsel/Account Supervisor

  As an account supervisor and senior public relations counselor, I directed and helped create comprehensive communications campaigns for clients in the oil and gas, utility, chemicals, and telecommunications sectors.

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  Perspectives MGM Inc.

  Oct 1994 - Jan 2016

  Principal and Owner

  I'm known for my ability to help diverse audiences understand what a company is really trying to say – in print, online or on camera. Since 1994, Perspectives MGM Inc. has orchestrated communications campaigns for many of western Canada's leading energy companies and is recognized for excellence in producing strategic, creative annual and corporate responsibility reports.

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  WSP in Canada

  Feb 2016 - Oct 2017

  External Communications Manager

  I was the first to occupy this newly created national position, leading external communications and media relations for one of the world’s leading professional engineering services firms. During my tenure at WSP, I:• Vaulted the company’s earned media hits to six figures/month, while establishing best practices for news release development, dissemination and application of media coverage analytics.• Fortified brand awareness, equity and impact by creating content for intranet, external website, social media, advertising and digital marketing channels.• Formulated compelling thought leadership strategies, initiating national events and white paper/article development to support the company’s business objectives.• Forged strategic relationships with key engineering trade media editors to secure ongoing, positive media coverage for the company, its technical leadership and specific projects, earning three “front covers” and multiple feature articles.• Counselled c-suite and senior executives across seven business lines with public relations advice, media interview preparation and crisis communications planning.• Supervised three direct reports, while providing oversight, quality assurance and alignment of communications products delivered by the 20-member team. Show less

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  Alzheimer's Disease Resource Center, Inc.

  Apr 2019 - Nov 2019

  Director of Marketing and Development

  What a privilege to work with a nonprofit organization that does so much to support people who are facing Alzheimer's disease. The Alzheimer's Disease Resource Center provides care, support, therapy and educational programs for families and also supports important research for a cure to this devastating disease. My role involved driving awareness, forging relationships and raising money, while managing marketing and communications, sponsorship communications and rebuilding the company's website. Show less

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  Barry & Florence Friedberg JCC

  Mar 2023 - Dec 2023

  Director of Communications and Development
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  Vista on 5th

  Apr 2024 - now

  Director of Community Engagement

  I'm thrilled to have joined the dedicated, compassionate team at Vista on 5th – working in a dynamic urban community that elevates care for seniors of all income levels.