
Sam Insalaco
Account Manager

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About me
SEO, SEM/Paid Search (Google Ads), Web Design & Development, Email Marketing Google Partner. Mailchimp Pro Partner. SEMrush Partner.
Education

St. Joseph's Collegiate Institute
1991 - 1995High School High School Stuff
Alfred University
1995 - 1999BA Computer ScienceActivities and Societies: Vice President - Phi Beta Lambda President - Alfred University Interfraternity Council Probably not as much as I should have done.
Experience

Affinity Solutions
Jun 2000 - Mar 2001Account ManagerDefined and developed marketing strategies to support new services and ventures for web and print platforms.Developed and designed meaningful reports for clients and marketing teams. Created ongoing schedules and key milestones to deliver projects on time and on budget. Coordinated highly demanding marketing, sales, technology, creative and editorial teams to meet business objectives. Managed internal resources and processes to effectively deliver a compelling presentation and consumer experience. Constantly reevaluated business processes and project schedules due to fast changes in client and business priorities.Managed ongoing relationships with clients, alliances, partners, executive management, technical, and editorial staff. Performed day-to-day functions for web application development and to ensure client satisfaction. Desktop and technical support for New York office.Email and office computer equipment maintenance Show less

Marsh S.A. Corredores de Seguros
Mar 2001 - Aug 2001Account ManagerServed as technical project manager in development of custom benefits administration web application.Scheduled and lead meetings and assigned tasks for each client to ensure satisfaction. Managed implementation process for new clients.Performed day-to-day pro-active functions to ensure client satisfaction. Analyzed and confirmed the details of standard reports for all clients in addition to performing specific reports pulled from database using SQL. Desktop and technical support for group of account managers and other staff. Account, VPN, network and desktop/laptop computer maintenance for New York office. Show less

Key3Media Events, Inc
Aug 2001 - Aug 2002Senior Technical AnalystServed as hands-on technical project manager for planning, setup, maintenance and take down of large LAN in registration area for trade show venues in USA and Canada. (COMDEX, JAVAONE, Seybold, Networld+Interop).Preparation of network/computer inventory, coordination with registration, marketing, sales, creative departments.Ordering of outside vendor services and supplies.Coordination of setup, maintenance and take down of large networks on site.Post-show follow-up to company departments to ensure satisfaction of services. Creation of look and feel for web-based registration system. Setup and configuration of servers, laptop clients, databases, print servers, printers, wireless access points, routers, switches, hubs.Database reporting to top company executives, sales, marketing and other departments by running custom SQL queries from database. Senior desktop support specialist for 200+ users in Foster City office and on site.Software installation, account creation and maintenance, telecom maintenance, inventory management, problem resolution for all office employees, computers, printers, peripherals and server setup and maintenance, email configuration, client follow-up. Show less

MAXtix, Inc
Apr 2003 - Dec 2005Support ManagerAssignment, assessment, editing and creation of documentation on existing and new system functionalityProvided in-depth and ongoing applications trainingPlanned, installed and customized ticketing system for new and existing venues Installation, setup and maintenance of Microsoft SQL Server and Windows IISProvided on site and/or remote training to customersSoftware quality assurance testingImplemented, installed and configured new help desk tracking system Created Intranet site for better client and system managementServer hardware maintenance, software installation and configuration, user account creation/management and problem troubleshooting in Orlando officeTroubleshoot incoming client support requests and issues until resolution Developed custom reports using Microsoft SQL Server queriesInformed and educated clients on new features and fixes Configured existing network and firewalls to work with ticketing application Show less

Rotech Healthcare
Dec 2005 - Jun 2007IT Project ManagerServed as project lead on all IT development and maintenance projects in development of project plan, creation of project design, testing, implementation and release documentationScheduled and lead project status meetingsServed as project manager on medical billing system software, inventory tracking and web application systems.Responsible for communication, including requirements gathering, status reporting, risk management, escalation of issues and ensuring the project is delivered on schedule and within scope Provided project status reporting to business sponsors and department progress reporting to monthly IT Committee meetingsCreation and distribution of IT Committee meeting documentation including project status reports, recent project documentation and new business details Show less

TyTix, LLC
Jun 2007 - Apr 2008VP, OperationsResponsible for all aspects of daily operations - including sales, support and development.

Tachyon Solutions, Inc
Apr 2008 - Mar 2009Project ManagerProject manager for website design and development projects with a focus on e-commerce websites

Landslide Technologies, Inc
Apr 2009 - Jan 2010Account ManagerDeveloped and expanded relationships with strategic customers, including the management of upsell opportunities and ensuring that clients met their strategic initiativesManaged Client Implementations, including progress reporting, process improvement and quality and timeliness of deliveryEnsured a consistent approach for each of the client segments (based upon number of users) with a focus on automating as much as possible for scalabilityAssisted internal sales team with technical questions and topics during sales pursuits with potential clientsWorked with clients on designing and implementing working sales processesWorked directly with CEOs and sales executives on improving sales results and increasing pipelineAdvised and trained clients’ top-level management teams on best practices of using a sales production/CRM system for the purpose of ensuring a high-level of product/service utilizationMonitored client support requests to successful completionGathered, formatted and cleansed client data prior to importing into softwareAssisted the development team in quality assurance testing of new functionality for software releasesMaintained internal team communications websiteCreated customized reports for clients.Gathered requirements and documentation for custom development work for clients Show less

Brunner
Feb 2010 - Apr 2011Project ManagerManage all aspects of project life-cycle for major brands at leading ad agency.Project scheduling, resource allocation & management, vendor management, budget and timeline management.
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TheBREWROOM (SEO, Web Design, Marketing)
Mar 2011 - nowFounder, SEOtheBREWROOM is a marketing company that is all about collaboration. We don’t just do SEO (search engine optimization). We don’t just do web design and development. We don't just do social media marketing or email marketing. We work with you to figure out what you need in order to succeed, and that can include many of those things, or just a few. We want to earn your trust and respect. In doing so, we feel that we become partners, and can then effectively work toward the same goal. If we were in it just to make money, we would approach things differently. Sometimes, this approach doesn’t work for some organizations. And that’s ok. We want to work with clients that are the right fit. That means that we need to be the right fit for them, and they need to be the right fit for us. We love to build relationships with our partners, vendors, contractors ... really, anyone that we meet. We bring that to all projects and engagements. If you’re into that sort of thing, let’s talk. Show less

Yeah! Buffalo
Aug 2015 - Dec 2023Co FounderYeah! Buffalo is all about highlighting the great people in and around the Buffalo, New York region. There are a lot of great things happening here because of these people.

Awesome Foundation
Jan 2022 - Dec 2023TrusteeAwesome Buffalo is a giving circle that awards $1000 cash to weird, wonderful, and timely projects that make Buffalo more awesome.We’re entirely volunteer-run and self-funded. We don’t distribute grants, and we’re not organized as a nonprofit. We simply give no-strings-attached cash to one awesome project every other month.

Intuit Mailchimp
Jan 2023 - Dec 2023Customer Advisory Board Member
Licenses & Certifications
- View certificate

AdWords Search Certification
GoogleFeb 2017 
Mailchimp Foundations
Intuit MailchimpMay 2023- View certificate

Engage & Convert: The Ultimate Email Marketing Guide
SemrushAug 2023 - View certificate

SMS Marketing with Mailchimp Course
Intuit MailchimpFeb 2024 - View certificate

Semrush SEO Toolkit Exam
SemrushJan 2021
Languages
- enEnglish
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