Claudia Bonilla

Experience

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  Paycla

  Jan 2015 - Jun 2016

  Administrative Assistant

  I provide essential support to ensure the smooth operation of daily activities. My role involves coordinating administrative tasks, managing communications, and assisting with project management to facilitate efficient workflow within the company. Also create designs as junior graphic designer.Key Responsibilities:• Office Management: Overseeing daily office operations, including organizing files and ensuring a tidy and efficient workspace.• Communication Coordination: Managing phone calls, emails and correspondence.• Project Support: Assisting with project coordination, tracking deadlines, and preparing documentation to support printing projects from initiation to completion.• Data Entry and Reporting: Maintaining accurate records and databases, preparing reports on project statuses, and contributing to the overall data management process.• Customer Service: Providing excellent support to clients, addressing inquiries, and assisting with order processing to enhance customer satisfaction.• Designing: Create designs to help the printing team with some projects.Key Achievements:• Streamlined office procedures that improved efficiency by 10%.• Successfully managed scheduling for a high-volume project that met all deadlines and client expectations.Skills:• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)• Strong organizational and time management skills• Excellent communication and interpersonal abilities• Attention to detail and problem-solving skills• Ability to multitask and work in a fast-paced environment Show less

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  Grupo LAFISE

  Jun 2016 - Jun 2018

  Junior Graphic Designer

  I assist in creating visually appealing designs that effectively communicate our brand message and support various marketing initiatives. Working closely with the design team, I contribute to a wide range of projects, from digital assets to print materials, ensuring alignment with the bank’s standards and objectives.Key Responsibilities:• Design Support: Assisting in the creation of graphics for marketing materials, including brochures, flyers, social media posts, web and email campaigns.• Brand Consistency: Ensuring all design work adheres to the LAFISE brand guidelines, maintaining a cohesive and professional image across all platforms.• Collaboration: Working closely with senior designers and marketing teams to brainstorm and develop creative concepts that meet project goals and deadlines.• Feedback Implementation: Incorporating feedback from team members into design revisions, ensuring high-quality final products.• File Management: Organizing and maintaining design files and assets to ensure easy access and proper version control.• Trend Research: Staying updated on design trends and software tools to continuously enhance creative skills and contribute innovative ideas.Key Achievements:Contributed to the design of a successful marketing campaign that increased client engagement by 25%. Specially with the relaunch of the pre paid card campaing.• Developed new templates for digital communications that streamlined the design process and improved efficiency.• Received positive feedback from clients and team members for creative input and design execution. Show less

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  Pivot Point Nicaragua

  Jan 2019 - Jun 2020

  Social Media Designer

  I specialize in creating visually captivating content that reflects the brand's identity and resonates with their audience. My role focuses on enhancing their social media presence through strategic and aesthetically pleasing graphic designs that engage and inform the community.Key Responsibilities:• Content Creation: Designed eye-catching graphics, videos, and animations for various social media platforms, including Instagram and Facebook, to showcase the carriers available at the academy.• Brand Consistency: Ensured that all visuals align with the brand’s style guide in the US, maintaining a cohesive look and feel across all social media channels.• Campaign Development: Collaborated with the Latin America marketing team to develop creative concepts and execute promotional campaigns that drive engagement and sales.• Trend Monitoring: Keep it up with the latest design trends and social media best practices to create fresh, relevant content that attracts and retains students.• Analytics Review: Analyzed performance metrics to assess the effectiveness of visual content and making data-driven recommendations for future designs. Show less

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  Telmovil Nicaragua

  Sept 2019 - Apr 2021

  I was responsible for developing and executing comprehensive social media strategies that enhance brand awareness, engage their audience, and drive traffic to the store. My role involves creating compelling content and fostering community engagement across multiple platforms.Key Responsibilities:• Strategy Development: Creating and implementing a social media strategy that aligns with business goals and targets key demographics to increase brand visibility and engagement.• Content Creation: Designing and curating engaging multimedia content, including graphics and written posts that highlight the products, promotions, and brand story.• Community Management: Engaging with followers, responding to inquiries, and moderating discussions to foster a positive online community and build customer relationships.• Collaboration: Working closely with the sales team to coordinate campaigns, promotions, and events, ensuring cohesive messaging across all channels.• Trend Monitoring: Keeping up-to-date with industry trends, platform updates, and emerging technologies to optimize content and improve engagement strategies.Key Achievements:• Increased social media followers by at least 15% and engagement rates by 5%.• Implemented a social media customer service strategy that improved response time and customer satisfaction ratings. Show less I lead the creative direction and design execution for all visual marketing materials. My role involves crafting engaging graphics that enhance the customer experience and effectively communicate our brand’s message in a fast-paced retail environment.key Responsibilities:• Mentorship: Providing guidance and feedback to junior designers, fostering their professional growth and enhancing team creativity.• Trend Analysis: Staying updated on industry trends, consumer behavior, and competitive landscape to inform design strategies and innovations.Key Achievements:• Led a rebranding initiative that resulted in at least a 10% increase in customer foot traffic and engagement. Show less

  • Social Media Manager

    Feb 2020 - Apr 2021

  • Senior Graphic Designer

    Sept 2019 - Feb 2020
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  BTL Marketing Nicaragua

  May 2021 - Aug 2023

  Graphic Designer

  As a Graphic Designer, I create compelling visual solutions that enhance brand identity and engage consumers across various touchpoints. My role involves a blend of creativity and strategic thinking to deliver impactful designs.Key Responsibilities:• Design Development: Collaborating with clients and internal teams to conceptualize and design stands for events or supermarket furnitures, including promotional materials.• Branding: Ensuring brand consistency across all visual communications while adhering to client guidelines and industry standards.• Creative Execution: Producing high-quality graphics for print media.• Feedback Incorporation: Receiving and integrating feedback from clients and team members to refine designs and meet project objectives.Some of my main brands to develop designs were Coca Cola, Cargill, Colgate, Nestle, Pedidos Ya and more. Show less

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  Pixel Estudio Nicaragua

  Sept 2022 - now

  Co-Founder

  I play a pivotal role in shaping the agency's vision and driving growth through innovative marketing, design, and creative projects. Our agency operates on a global scale, delivering tailored digital solutions that elevate brands and engage audiences across various platforms.Key Responsibilities:• Strategic Leadership: Developing and executing the agency’s overall business strategy, focusing on growth opportunities, market positioning, and service offerings in marketing, design, and creative projects.• Client Relations: Building and nurturing relationships with global clients, understanding their needs, and delivering customized solutions that drive results and enhance brand presence.• Project Oversight: Overseeing the execution of creative projects, ensuring high-quality deliverables that meet client expectations and align with industry best practices.• Business Development: Identifying new business opportunities and partnerships, driving the agency's expansion into new markets and industries.• Brand Management: Promoting the agency’s brand identity and values through effective marketing strategies and thought leadership initiatives.Key Achievements:• Successfully expanded the agency’s client base by 3% within the first year of operation.• Developed a creative project portfolio that showcased innovative design solutions and attracted new business opportunities.Skills:• Strong leadership and strategic planning abilities• Expertise in digital marketing, branding, and creative design• Excellent communication and interpersonal skills• Proven ability to manage multiple projects and deadlines effectively• Deep understanding of global market trends and consumer behavior Show less

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  Flor de Caña

  Sept 2023 - now

  Global Marketing Graphic Designer

  I am responsible for creating visually engaging content that enhances brand identity and supports marketing initiatives on a global scale. My work involves a combination of creative design and strategic branding to connect with diverse audiences and promote the rum.Key Responsibilities:• Brand Development: Designing promotional materials that reflect the brand's heritage and appeal to target markets across different regions.• Digital Content Creation: Producing high-quality graphics for digital platforms, including social media, email campaigns, ensuring brand consistency and alignment with marketing strategies.• Collaboration: Partnering with cross-functional teams, including the digital team, to create compelling visual assets that drive engagement and sales.• Campaign Design: Conceptualizing and executing campaigns, including seasonal and event-driven marketing, that highlight product features and brand stories.• Market Research: Staying updated on design trends, consumer preferences, and competitor activities to inform design decisions and enhance creative output.• Feedback Incorporation: Iterating on designs based on feedback from marketing leads and brand supervisor and conducting revisions to meet project goals and timelines. Show less