Balamurugan D

Experience

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  PepsiCo

  Jun 2012 - Jun 2012

  Summer Intern

  Project Title : A comparative study of Mirinda with other orange flavor cool drinksThe project mainly focuses on the consumer acceptance in comparison betweenMirinda and other orange flavor soft drinks and to know the customer preference about theproducts. Though Pepsi and Coke dominate the Indian market in several perspectives, somelocal players especially in orange flavor category doing really well, the study also takes anote of local players brand, specially orange flavor category. Show less

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  IIFL (India Infoline Group)

  Apr 2013 - Jun 2013

  Intern

  Project Title : A Study on Performance Analysis of manufacturing companies listed in BSEThis Project is useful to find out the future price trend of the script that floats in the BSEwhich helps the company to suggest its clients to invest in proper industry which gives highprofits. A critical examination of futures will made it clear for the investors about the growthof industry.

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  Kaleesuwari Refinery Private Limited

  Jul 2013 - Jan 2015

  Sales Officer

  Roles and Responsibilities Achieving Established Sales Target in Highly Competitive Market by availing the products at each and every outlet through spread of sales Maintaing the relations with the customers for the effective business growth on contineous basis.  Contribution in Campaigning, launching and Promotion of new Prodcts. Handling Distributors and concerning Areas Responsible for Primary and Secondry Sales.

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  RB

  Jan 2015 - Feb 2019

  Roles and Responsibilities:Sales Development Execution of GTM initiatives. Daily management of bills cut, Eco, Productivity, Shipment, NPD, etc. OMR management: addition of outlets, tagging and DB changes. Field force Manning and Training. DMS Management. Manpower recruitment and training as per normsTrade Marketing Execution of TM initiatives. Tracking of performance and on ground execution of initiatives and collaterals. Ensuring compliance of program stores. Outlets Management. Region Trackers & Data Management. Liasoning with the ASM team & commercial to ensure timely payouts of all initiatives to the FF and the channel partners with accurate trackers. On time closure of NMCs. Identifying opportunities at brand/sku/channel levels through data analysis. Execution of regional initiatives. Show less Sr TSI in MT Aug 2017- Sep 2018 Drive business through a mix of National Retail Chains & Regional Retail Chains. Taking care of Modern Trade outlets such as ABRL- Direct Account, National accounts- Spencers, Big Bazaar, Grofers, Netmeds, Spar, Dmart & Health &Glow, Big Basket,Regional Accounts - Saravana Group, Grace Retail & Pothys. Handling 2 Distributors 1 Direct Account ( ABRL ) and a team of 20 reportee’s Developing the market for the product and maintaining good relation with the clients. Market Review on the Availability of Depth of each Brands. Maintain good visibility and placement of product in the stores & proper MBQ in the store.  Always maintain proper fill rate as to meet the targets given.  Frequently meeting the category manager/ executives of the respective Modern Trade outlets for generating the purchase order & to discuss market plans & targeted volume.  Conducting promotion & sampling activities in the stores for brand awareness & for new product introduction in the market. TSI in GT Jan 2015- Jul 2017 Channel Sales Management, Distribution Management & Appointing Dealers. Monitor each sales person daily performance & compare it with them months objectives. Achieving more than 100% of targets. Managing selling of various Products in professional manner. Responsible to Analyze how to improve the competitive position in the market by knowing the offering differences between our and competitors’ product. Designing the targets especially for scheme brands. Generating the claims of the distributors. Show less

  • Area Sales Executive

    Oct 2018 - Feb 2019

  • Territory Sales Incharge

    Jan 2015 - Sept 2018
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  TTK HEALTHCARE LIMITED

  Feb 2019 - Mar 2020

  Area Sales Manager

  Roles and ResponsibilitiesLeading a team of 4 on roll employeesHandling Modern Trade and General Trade Business. Develop sales and marketing strategies to drive sales growth in the assigned area.Develop and manage an efficient distribution network to improve sales performance.Manage the sales team for sales growth and revenue enhancementConduct market research to understand competitors and market trends.Provide innovative ideas and suggestions to improve the market presence.Coordinate with Zonal Sales Manager to enhance sales performance.Build sales culture and sale centric atmosphere among the team members. Provide timely feedback to the sales personnel regarding their sales performance.Provide trainings, educational workshops and challenging opportunities for enhancing career growth of employees.Conduct business plan review meetings with sales team.Develop creative promotional strategies to attract more customers.Appreciate the contributions and accomplishments of sales employees through proper rewarding mechanism.Develop performance improvement plan for sales team to meet performance goals. Show less

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  Ninjacart

  Apr 2020 - Apr 2021

  * Driving Trade Marketing & Sales Development initiatives for Chennai City* Handled 4 ZTMMs and ensure Zone Level Performances & PnL* Managed Sourcing & New Product Launches. ● Own market intelligence, Price benchmarking and Quality benchmarking across various marketsfor your portfolio product● Drive product penetration and sale volume among customers through innovative campaigns andprograms by leveraging data science● Own end to end PnL for your portfolio products● Explore new farming clusters for strategic sourcing● Program manage sale events during festivals

  • Circle S&D Trade Marketing Head

    Jan 2021 - Apr 2021

  • Category Manager

    Apr 2020 - Dec 2020
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  Jumbotail

  May 2021 - Oct 2022

  Cluster Manager

  - Responsible for launching the operations from scratch for the city, and will be thehead of all business operations, including P&L responsibilities, balancing supply-demand, andCustomer satisfaction.- Planning, and execution of new city launch from scratch- Managing P&L responsibilities for the city- Managing all retail store operations- Laying down the city roadmap for growth and profitability targets- Hiring and managing local supply, servicing, customer experience, and sales teams- Implement citywide pilots for new customer activation- Ensuring process and policy adherence across functions, with a focus on delivering the best-in-class customer experience Show less

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  Zydus Wellness

  Oct 2022 - now

  Area Sales Manager

  • Drive sales of Organization’s products and related revenues through a network of distribution partners.• Leading a team of 7 Direct Reports (SO/ASE) & 43 Indirect Reports (Salespersons)• End to end sales management of the territory with primary focus on top line delivery, Secondary sales & brand priorities.