Mubasher Adeel Butt

Experience

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  Unilever

  Aug 2003 - Aug 2004

  Sales Promotion Officer

  Sales, Marketing, Product Launch, Merchandising, Meeting with Corporate Clients, Ensuring Product Visibility,

• 

  Jazz

  Aug 2004 - Apr 2008

  Team Coordinator

  • Team management - Trained and developed resource• Worked with the management team developing different procedures and strategies - Designed reports to run smooth operations• Lead different projects successfully • Attending implementation/calibration sessions and rolling out accounts and new assignments to the floor (supporting the training department)• Worked as a Team Lead – HLS Team, with core responsibilities for all Switch related activities. Activation/Restoration/Blocking/VAS Activation/Modification, Complaint handling/Trouble Shoot.• Dealing with high revenue customers, providing information of new/existing products, handling complaints and providing solutions. Show less

• 

  Telenor

  May 2008 - Apr 2022

  Managed the national Trade Marketing and Retail Planning team, demonstrating expertise in various areas:• Proficiently managed trade budgets, ensuring transparency and compliance through rigorous audit and governance processes.• Oversaw the end-to-end vendor management process, from selection and onboarding to operational support, RFQs/RFS conduction and complaint handling.• Training & Implementation of HEC policies nationwide franchise & field staff level during COVID-19.• BDO Channel development, Talent acquisition, resource onboarding, training & development of business development officers across Pakistan. • Managed HR operations at nationwide franchise level for implementation of HR policies & compliance • Acted as a liaison between internal teams (Planning and regions) and external stakeholders (sourcing, finance, marketing, vendors), fostering effective communication.• Implemented cost-effective training and communication tools to maximize Return on Marketing Investment (ROMI).• Oversaw the management of social media platforms for retailers and the sales force.• Handled nationwide taxation issues and ensuring budget adherence and governance.• Plan, Design, execute & lead Visibility drives Centrally with Regional Coordination for increased Retail Visibility & Out-door visibility• Event management. Planning to execution of all big scale company events such as annuals sales conference, product launch, target achievement celebratory events and more.• Managing Social Media platforms for retailers and sales force ensuring engagement while promoting campaigns, competitions for retailers and retail sales officers.This role showcased my ability to handle diverse responsibilities and effectively coordinate between various stakeholders for the successful implementation of trade marketing and retail planning strategies. Show less Spearheaded Sales Operations & Planning team for the Central region, showcasing proficiency in various aspects:• Orchestrated events, activations, and promotional campaigns to enhance regional visibility and sales.• Designed and executed a standardized communication model for consistent messaging.• Responsible for resource management, overseeing the entire employee life cycle, including recruitment, talent pool generation, training, onboarding and policy compliance.Other responsibilities comprised but not limited to Planning & reporting, Channel Operations, Business Development strategies, Strategic & analytical support, Supply Chain management, Trade Marketing activities, Budget Management, Vendor management, Standardized Communication model development & implementation. This role underscored my ability to drive operational excellence, strategic planning, and stakeholder management in a dynamic regional sales environment. Show less Responsible for developing and implementing a robust business development plan for the region, which enables the regional sales & distribution team to improve capability and advocacy at the retail channel, overseeing various responsibilities:• Managed regional BDOs channel • Development & implementation of regional BDO strategy • Regional campaigns & promotions• Product launches & Communication rollouts• Trade/retail engagement activities• Trade capabilities & capacity building • Brand visibility drives at regional trade level• HR & HEC policies implementation across region• Book, arrange, implement and participate in trade events / exhibitions / fairs etc. in co-operation with HQ marketing• Oversaw the end-to-end vendor management process, from selection and onboarding to operational support and complaint handling.• Execution of G2P projects with strong coordination with Head office/ Region.• BTL marketing planning & execution Show less I played a pivotal part in training strategy implementation and employee engagement initiatives:• Executed the Sales and Distribution training strategy for regional teams, franchises and trade.• Conducted TNAs and devised a learning roadmap to address the training needs of the entire distribution network, from regional S&D staff to franchises and retailers.• Designed and conducted soft skills development workshops for the sales staff, focusing on customer care, sales techniques, communication skills, team building, and motivation.• Designed and executed marketable soft/management skill content development programs.• Co-developed and implemented initiatives to enhance employee satisfaction, well-being, and overall engagement within the workplace.• To determine the training needs and Chalk out a detailed training plan specially designed to meet the training needs of all regional S&D staff, franchise and retailers.• Regional training budgeting, tracking and recording (as/if and when required)• Ensure Engagement process, i.e. Bookings, Banquets, Advances, Communication Role out/Outlook, PR/PO, Vendor Registration/Payments/ Verification , TAF’s and Training Material etc.• Planning/execution of learning roadmaps, TNAs/LNAs entire distribution network, Functional trainings for company products, HRMS/HRIS trainings for all regional franchises This role showcased my ability to strategically align training programs with business needs, conduct thorough assessments, and contribute to a positive workplace culture through employee engagement initiatives. Show less In this role, I held key responsibilities in managing sales operations across multiple areas, ensuring • Responsible for Sales Target Assurance & Growth, Customer Satisfaction, Quality Sales & Services• Franchise operations management• Implementation of company sales strategy• Market insight• Retail footprint expansion • Cost optimization initiatives• Business growth via new revenue streams • Resource & performance management• Ensuring positive ROI for business partners • Resource training and development on systems, products, policies and processes.This role demonstrated my ability to drive sales, optimize operational costs, and develop effective teams across diverse geographical areas. Show less Sales, Revenue Target Assurance, Resource Management, Resource Development, Product and Vendor Evaluation, Leadership, Relationship Management, Operational Excellence Initiatives, Cost Optimization• Responsible for Sales Target Assurance with high customer satisfaction level.• Taking initiatives for cost optimization by exploring new channels for sales growth and utilizing best resource management tools. • Managing People, Performance and Operational aspect of the business in order to achieve desired goals (Customer Satisfaction, Revenue Targets and Quality Services)• Team management/supervision/Evaluation. Developing resources to deliver maximum output. Providing performance feedback, coaching/mentoring for next level growth.• Responsible for Team/Unit Goals (Sales, Customer satisfaction, Productivity)• Design strategies/processes to achieve customer satisfaction – focusing on each customer touch point.• Ensure minimum customer churn by efficiently handling customer loyalty campaigns. • Conducting daily/weekly calibration sessions and Management meetings to provide performance feedback and to improve processes/Quality of business.• Dealing with high revenue clients/corporate customer. Providing solutions for the issues/complaints. • Responsible for change and constant improvement of processes, operations in order to enhance unit’s productivity and sales revenue. • Responsible for maintaining high level of motivation amongst the team members by arranging different activities including training sessions/workshops, team hangouts, unit events and providing a high valued professional culture for high team spirit and healthy work-life balance.• Working in cross-functional teams for process improvement, Sales targets assurance, identifying new opportunities in existing & potential customers. Formulating sales strategies. Show less

  • Manager Trade Marketing & Retail Planning

    Jun 2019 - Apr 2022

  • Regional Assistant Manager Sales Operations & Planning

    Sept 2018 - Jul 2019

  • Assistant Manager Business Development

    May 2017 - Aug 2018

  • Training Development Specialist | Regional Training Head

    Mar 2016 - Apr 2017

  • Area Sales Head

    Jan 2014 - Feb 2016

  • Team Leader Business Care - Customer Care Division

    May 2008 - Dec 2013
• 

  Nishat Sutas Dairy Limited

  Apr 2022 - now

  Manager Trade Category & Shopper Marketing

  In my current role overseeing the National Trade Category & Shopper Marketing portfolio for Nishat Sutas Dairy, I specialize in project and team management, ensuring the swift execution and successful delivery of critical business survival projects. My responsibilities include:Devising and managing compelling trade offersStrategizing and overseeing campaignsManagement of trade marketing budgetPromotional Planning & ExecutionEffective communication funnels for both internal and external customers Building and maintaining strategic relationships with vendors.Planning/executing impactful in-store and outdoor activations. Designing, briefing, and overseeing the deployment of Point-of-Sale Materials (POSM).Talent acquisition and onboarding strategies. Resource training & development.Technology Integration to optimize operational processes Key Performance Indicator (KPI) MonitoringCertainly, here are additional responsibilities that were undertaken but not limited to:Cross-functional Collaboration, Continuous Process Improvement, Market Analysis and Insights, Regulatory Compliance, Crisis Management, Customer Feedback AnalysisThis comprehensive approach ensures the success of marketing initiatives while maintaining a focus on business survival and growth. Show less