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Manny Pinarreta

Manny Pinarreta

Distributor Manager

Followers of Manny Pinarreta2000 followers
location of Manny PinarretaNew York City Metropolitan Area

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  • Timeline

  • About me

    General Sales Manager - Eastern Division at Asahi Beer USA Inc

  • Education

    • University of Massachusetts Dartmouth

      -
      Bachelor's degree Marketing

      Activities and Societies: International Business Association, Student Activities Board, Marketing Intern for Marketing Business Department Chairman Overseas Export Mission Study Trip to France and England during January 1993. Student Director that developed, organized and coordinated a marketing study program of the newly formed European Union marketplace. Discovering importing and exporting opportunites for local businesses with international partners. Our group published a journal of the experience.

  • Experience

    • The HEINEKEN Company

      Nov 2001 - May 2007
      Distributor Manager

      Led 3 beer distributors selling over 2M cases annually throughout MA. Managed point of sale budget of over $600K to grow sales and visibility in consumer impact zones.

    • Heineken USA

      May 2007 - Dec 2018

      Oversaw $2.5M budget to ensure effective spends, drive return on investment through distributor co-ops, incremental brand team marketing spends, special event dollars, field sales budgets, and travel and entertainment expenses. Directed Manhattan Beer Distributors throughout Metro New York market, growing 6M cases of HUSA brands, representing $180M sales and over $54M revenue / gross profit. Managed central New Jersey with three direct reports, four distributors in 11 counties, totaling 2.2 million cases of beer in control of over $45 million of sales and over $17 million of revenue. The #1 volume market in the Mid Atlantic Zone. Covered NJ during my transition to my NY role.

      • Distributor Sales Manager

        Jan 2017 - Dec 2018

      • Market Manager

        May 2007 - May 2017

    • King Juice Co./Calypso Lemonade

      Aug 2019 - Feb 2021
      Regional Sales Manager, Metro NY and NJ

      Regional Sales Manager charged with growing sales and profit, managing the wholesaler network, introducing the brand in regional and national chain accounts, as well as localized marketing POS and events.

    • The Naked Collective

      Feb 2021 - Sept 2021
      Regional Director, East Coast

    • Asahi Beer USA Inc

      Aug 2021 - now
      General Sales Manager - East Region

  • Licenses & Certifications

  • Volunteer Experience

    • Soccer Coach

      Issued by Mariner Youth Soccer League
      Mariner Youth Soccer LeagueAssociated with Manny Pinarreta

    • Basketball Coach

      Issued by TOWN OF CORTLANDT MANOR
      TOWN OF CORTLANDT MANORAssociated with Manny Pinarreta